Project Overview
In developing the brand, the tone, message and writing, the question posed was: β
How do you say that a voice artist makes a business better?β, The answer, βTo create a connection between audience and a brand through the spoken word.β, is the foundation of the message, writing and the emphasis that the identity and it's components would highlight throughout the visual language.
The developed brand; architecture, tone, identity, visual language, messaging, writing, layout, design and components was applied to communications, stationery and website. The architecture of the brand identity and messaging allows the identity to evolve, and adapt to the needs of the Artist.
Identity Development
The play symbol was incorporated into the development of the trademark, and used throughout the identity system.
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Identity Development
The trademark was incorporated into a holding shape to create the primary identity.
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Primary Identity
The Artist's primary identity.
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Identity Development
Relevant visual elements are carried throughout all components of an identity system to create a visual language and strengthen the connection between audience and brand
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Wordmark Identity
The wordmark incorporates the Artist's initials with the play symbol, using the ligatures to create a speech bubble.
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Identity System Developmen
The architecture of the brand identity and messaging allows the identity to evolve, and adapt to the needs of the Artist. The usage of colors with symbols, within the developed architecture provides flexibility., and new elements or messaging can be seamlessly introduced into the visual language and writing, with colors and elements enhancing the written word.
Brand Wordmark Development
The design was based on incorporating elements from the logo to create the brand's wordmark.
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Identity System Developed
Visual elements are carried throughout the identity system to create a visual language.
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Identity System Developed
Visual elements are carried throughout the identity system to create a visual language.
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Identity System Developed
The elements in the primary logo are used to create the identity system and visual language.
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Alternate Identities
The color palette was applied to the primary logo to develop alternate versions of the identity, applied to Artist services, skills and offerings, used throughout the website and promotional initiatives. The alternate versions give the Artist the flexibility to add services, develop programs or apply to future initiatives.
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Alternate Identities Development
Using the color palette and the symbols palette, alternate identities were developed for usage and to extend the brand.
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Alternate Identity
Using the color palette to create alternate identities.
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Alternate Identity
Using the color palette to create alternate identities.
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Alternate Identity
Using the color palette to create alternate identities.
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Alternate Identities
Using the color palette to create alternate identities.
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Alternate Identities
Using the color palette to create alternate identities.
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Brand Identity Suite
Suite of identies developed within the identity system and color palette.
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Brand Message and Writing
The developed brand message was applied to writing used throughout the website and promotional materials. Visual elements were incorporated into the writing to enhance the message and highlight messaging throughout the visual language, applied to materials and the Artist's website.
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Project Summary
The developed identity system worked as a visual language, representing the voice artist's range, tone, temperature, and delivery,... elements that were developed as the artist's differentiators, and the unique elements her voice provides to a business or brand.
What We Do
Ideas, strategies and experience, backed by the knowledge and understanding of your business delivers communication solutions through a full-suite of services that include: brand development, identity systems and visual language, logo design and corporate identity, integrated direct mail and advertising, business development, consulting services, responsive website design and the development of a web presence. Adam Garlinger Illustration + Design delivers that needed first impression that accelerates results.
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Branding, design and identity projects. More than design., it is the message strategy and approach based on the understanding of industry, market and audience that accelerates the results that builds business. Go To Page
About Us
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Contact Us
Adam Garlinger Illustration + Design is a multi-disciplinary design agency located in Titusville New Jersey, call or email us at: 908.581.3393, adam@adamgarlinger.com Go To Page
The Difference...Contact us today to learn how the understanding of your business, industry, market and the audience your business needs to reach, accelerates response and delivers results. Contact Adam Garlinger Illustration + Design at: 38 River Drive, Titusville New Jersey. 908.581.3393 or
adam@adamgarlinger.com