walnut advisory identity development by adam garlinger
Featured Project / Walnut Advisory
The Walnut Advisory Corporation is a 42 plus years provider of underwriting and unique insurance related products, services and offerings. Adam Garlinger Illustration + Design redeveloped the identity, created an identity system and developed the brand. The development included the business to brand architecture; the structure and integration of the Company, it's products, services and offerings, as well as the identity system, visual language, design and messaging development, applied to full writing. Click or Scroll Down to View Project

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walnut advisory identity development by adam garlinger
Project Overview
The project included the redevelopment of the logo and development of an identity system. The project also included the development of the Company brand. The brand development was based on building a business-to-brand architecture that incorporated the products, services and offerings into the Company, then into a brand. Go To Brand Build

The main responsibility was to incorporate elements of the existing logo, which has 42 years of equity, a connection with clients' and the audience within the industry. These factors made it important that the new mark was instantly recognizable within the new Company image within the brand development.
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walnut advisory identity development by adam garlinger
Brand Identity Redevelopment
The brand development also included the redevelopment of the Company logo and the development of an identity system. The mark incorporated the brand equity the old mark has built up over the 42 years with clients' and the audience within the industry.
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walnut advisory identity development by adam garlinger
Identity Suite
Secondary and additional marks were created for flexibility in usage and application and build an identity system.
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walnut advisory identity development by adam garlinger
Brands' and Programs' Suite of Graphic Marks
The developed suite of graphic marks for the Company, the Brands' and the Programs', developed on an architecture.
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Design & Layout Development
The developed message, writing and identity system was incorporated into building creative. The creative is developed using the brand architecture, applied to the usage and placement of the identity system, graphic elements, message and writing, developed into layouts for the Company, the Brands' and the Programs' as a whole as well as individual Brand's and Programs.
walnut advisory identity development by adam garlinger
Design Development / Primary Creative
The primary creative was developed as the template for additional creative. The primary creative promotes the Company as a whole.
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walnut advisory identity development by adam garlinger
Development / Company Brands' Creative'
The creative was applied to each of the Company Brands', with the architecture defining usage and placement of visual elements.
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walnut advisory identity development by adam garlinger
Development / Company Programs' Creative
The creative was applied to each of the Company Programs', with the architecture defining usage and placement of visual elements.
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Visual Architecture
The developed brand architecture and the structure of the Company, the Brands', the Programs, products and offerings was communicated through the identity system in design, applied to materials for Company, Brands' and Programs'.
walnut advisory identity development by adam garlinger
Creative Development / Architecture
The creative development incorporates the brand architecture to create a visual structure as the guideline for the Company, Brands' and Programs' creative. A: the Brands' or Programs' strip alternates usage between Brands' or Programs depending on the focus of the creative. A1: Headline Area, alternates messaging to promote Brands' or Programs', single Brand or single Program. A2: Color strip, alternates placement with usage in Company, Brands' or Programs' creative. B, B1-B3: title area, alternates between Company name or single Brand or Program icon mark. C1: Text area, placement of text in creative and advertising. D: Brand mark, alternates usage of logo or the W mark in advertising of Company, Brands' or Programs. E: Footer strip, alternates usage of the three Brands' or three Programs' icons lockup in creative and advertising.
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walnut advisory identity development by adam garlinger
Creative Development / Design
Design development using the architecture and structure applied to Brands' and Programs' creative. The Brands' and Programs' creative differentiates itself using the creative elements defined in the architecture.
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walnut advisory identity development by adam garlinger
Creative Development / Design Suite
Using the architecture in the development of creative for the Company, the Brands' and the Programs' creative.
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Creative in Marketing
The developed identity and creative was integrated into website development and advertising initiatives in print, direct mail, web and social media, to promote the Company, the Brands' and Programs'.
walnut advisory identity development by adam garlinger
Marketing Development
The identity, color, typography and message was applied to graphic lockups and design elements used throught advertising initiatives in print, websites and social media. The developed creative follows the brand guidelines for usage and application.
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walnut advisory identity development by adam garlinger
Creative Development / Print
Developed brand creative was applied to print initiatives to promote the Company, the Brands' and Programs'. Additional stock photography was chosen within a set tone and style that compliments the design and photography.
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walnut advisory identity development by adam garlinger
Website Development
Developed creative, writing and content was applied to the Company website redevelopment.
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walnut advisory identity development by adam garlinger
Web Development / Social Media
The developed brand, website creative and content was applied to the Company social media platforms, including Facebook, Twitter and Google plus.
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Project Summary
The project focused on developing an intuitive architecture to enhance the messaging and to better connect with the audience.



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Located on the Delaware River in historic Titusville New Jersey, Adam Garlinger Illustration + Design is a multi-disciplinary design agency that creates communication solutions that incorporates identity, message and design., developed through architecture, strategy and a defined approach, applied through print, web and social media. Communication solutions that deliver that needed first impression, accelerate response and transform opportunity into business. Design solutions by Adam Garlinger Illustration + Design, Titusville New Jersey, 908.581.3393
908581.3393 / adam@adamgarlinger.com
What We Do
Ideas, strategies and experience, backed by the knowledge and understanding of your business delivers communication solutions through a full-suite of services that include: brand development, identity systems and visual language, logo design and corporate identity, integrated direct mail and advertising, business development, consulting services, responsive website design and the development of a web presence. Adam Garlinger Illustration + Design delivers that needed first impression that accelerates results.
New Work, logos and identity design byAdam Garlinger
New Work & Concepts
Recent projects, new work and design concepts by Adam Garlinger Illustration + Design... Solutions that solve business needs through strategy, message and design. Go To Page
Case Studies by Adam Garlinger Illustration and Design
Case Studies
Case Studies and the examination of how message and design developed on an architecture creates a visual language and better connects the audience to your business. Go To Page
The designs and work of Adam Garlinger Illustration and Design
Our Work
Branding, design and identity projects. More than design., it is the message strategy and approach based on the understanding of industry, market and audience that accelerates the results that builds business. Go To Page
About Adam Garlinger Illustration and Design
About Us
Adam Garlinger Illustration + Design is a multi-disciplinary design agency that provides clients with the solutions that build business. Go To Page
Contact Adam Garlinger at 9085813393 or www.adamgarlinger.com
Contact Us
Adam Garlinger Illustration + Design is a multi-disciplinary design agency located in Titusville New Jersey, call or email us at: 908.581.3393, adam@adamgarlinger.com Go To Page
The Difference...
Contact us today to learn how the understanding of your business, industry, market and the audience your business needs to reach, accelerates response and delivers results. Contact Adam Garlinger Illustration + Design at: 38 River Drive, Titusville New Jersey. 908.581.3393 or adam@adamgarlinger.com

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