Identity Development / Primary Logo Mark
The identity combines the trademark, wordmark and the primary color of the developed palette. The mark and identity system incorporates the existing star and colors from the original palette to transition the identity and include existing brand equity.
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Project Overview
The developed color palette and graphical elements helped create the visual language that ties together and differentiates the Company and it's products lines.
The brand identity and visual language was applied to communications, products and packaging. The project included development of the Primary identity, Girls and Boys logos, wordmark, secondary logo, icon, visuals, color and typography palette, product packaging and tags.
Development of the Wordmark Identity
Incorporates the existing visual element of the star, and introduces the bubbles and the "a". The wordmark was then incorporated into the holding shape to create the primary logo. The "a" in the wordmark was later developed into elements of the visual language.
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Wordmark Identity
The developed brand wordmark was used in the primary logo as well as independently.
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An Integrated Language
The developed visual language was created from elements in the primary logo, wordmark, the color palette and typography, to incorporate the Company products into the brand, develop marketing, promotion, display and packaging. The visual language enables SnapMe Swimwear to add new products, and adapt efforts seamlessly into the brand.
Visual Elements
The A graphic element, developed from the wordmark, was used as the template to build further visual elements into a suite of elements created for marketing, packaging, display and future needs. Visual elements incorporate graphics, colors and shapes into elements that extend the brand.
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Girls' Products Line Logo
The Girls' product line identity was developed using the primary logo mark and colors from the palette.
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Boys' Products Line Logo
The Boys' product line identity was developed using the primary logo mark and colors from the palette.
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Visual Language
The palette of the brand identity visual language.
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Visual Elements to Create Product Hang Tags
The visual language applied to the product hang tags.
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Products Hang Tags
Product tags and packaging were created for the Girls' and Boys' products line. The use of alternate color palettes applied to the different products line enabled buyers to easily identify girl's or boy's products, and helped boost brand equity on store shelves to compete with established brands and clothing lines.
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Project Summary
The developed identity system of SnapMe Swimwear enables the products to be a component of the brand's visual language. Future products to be seamlessly added within brand. The strength of the visual language enables the Company to deepen the connection with the audience, and to compete with established brands in the market, in shelf-space and most importantly, with consumers.
Capabilities & Services
Solutions through a full-suite of integrated services that include: business-to-brand architecture, brand development, identity systems and visual language, logo design and corporate identity, integrated direct mail and advertising, business development, consulting services, responsive website design and the development of a web presence that integrates approach with strategy and services. Adam Garlinger Illustration + Design, the approach, strategy, message and design that delivers that needed first impression and delivers results.
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Backed By...
Ideas, strategies and experience, backed by the knowledge and understanding of your business, creates the approach to create, build and deliver communication initiatives relevant to the needs of your audience., eliminates wasted efforts and delivers the right message, to connect with your audience, build your business presence and accelerate response that delivers results.
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About Us
Adam Garlinger Illustration + Design is a multi-disciplinary design agency that provides clients with the solutions that build business. Go To Page
Contact Us
Adam Garlinger Illustration + Design is a multi-disciplinary design agency located in Titusville New Jersey, call or email us at: 908.581.3393, adam@adamgarlinger.com Go To Page
The Difference
Comprehensive knowledge of our clients' business, industry, market and the audience their business needs to reach creates effective communication solutions that delivers that needed first impression. The first impression that accelerates response and expedites results. Contact Adam Garlinger Illustration + Design by phone, email or mail at: 38 River Drive, Titusville New Jersey. 908.581.3393 or
adam@adamgarlinger.com.