Walnut Advisory Identity & Brand
The Walnut Advisory Corporation is a 42 plus years provider of underwriting and unique insurance related products, services and offerings. Adam Garlinger Illustration + Design redeveloped the identity, created an identity system and developed the brand. The development included the business to brand architecture; the structure and integration of the Company, it's products, services and offerings, as well as the identity system, visual language, design and messaging development, applied to full writing. Click or Scroll Down to: View Project / View Identity Case Study / View Brand Build |
Primary Logo Redeveloped
The new mark was redeveloped and applied to newly created materials in the new brand. The primary logo was redeveloped., using the 42+ years of equity, the new mark gives equal weight and presence to the W and A. The logo design was applied to a secondary, alternate and icon logo marks. The architecture defined application and usage.
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The new mark was redeveloped and applied to newly created materials in the new brand. The primary logo was redeveloped., using the 42+ years of equity, the new mark gives equal weight and presence to the W and A. The logo design was applied to a secondary, alternate and icon logo marks. The architecture defined application and usage.
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Project OverviewThe project included the redevelopment of the logo and development of an identity system.
The project also included the development of the Company brand. The brand development was based on building a business-to-brand architecture that incorporated the products, services and offerings into the Company, then into a brand.
An Integrated LanguageThe new mark now provides equal weight and presence to both the W and A, and now connects the two letters to create a single visual element. The new mark uses the holding shape and colors of the original mark, where at first glance, without careful inspection, the new logo could be seen as the original mark. With the logo used within the new look, the connection is immediate, to connect the new look with the Company and avoid a disconnect. The new mark was applied to secondary marks and a suite of marks, with usage defined in the architecture.
Identity SystemThe identity redevelopment within the brand development included the identity system for Company products, services and offerings as Brands and Programs. The initiative included developing the primary marks identities, secondary marks and icons, in the brand color palette, using the typeface palette. The marks and suite of marks follow a visual language. The developed color palette compliments the black and white logo marks and the design of creative, applied to layouts and design elements.
Look and FeelThe developed brand; architecture, message, identity, visual language and writing was applied to the design of the Company layout, look and feel. The design was implemented using the architecture, with messaging, writing and visual elements. The design was applied to the Company, the Programs and Brands, using the hierarchy and elements to create a visual structure, and to better communicate the brand to existing clients, potential clients and the audience within the industry.
Company Design and Layouts
The main layout was developed using the ingredients of the identity system and created design elements. The developed design was the template for layout going forward. The design incorporates the develop message and writing, chosen photography, the typeface palette and the consistent visual elements that would be used throughout. The architecture and structure defines usage and visual reasoning.
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The main layout was developed using the ingredients of the identity system and created design elements. The developed design was the template for layout going forward. The design incorporates the develop message and writing, chosen photography, the typeface palette and the consistent visual elements that would be used throughout. The architecture and structure defines usage and visual reasoning.
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Layouts & Visual Architecture
The layout for the Brands of Walnut, uses common elements and through the architecture, uses elements unique to the three Brands. The architecture and structure defines usage and visual reasoning. The layouts incorporate each of the three Brands in marketing and advertising initiatives., in print and web. The developed copywriting also follows the structure, defined in the architecture and strategy. Branded messaging was introduced into the layout, with the Brand logo mark used...
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The layout for the Brands of Walnut, uses common elements and through the architecture, uses elements unique to the three Brands. The architecture and structure defines usage and visual reasoning. The layouts incorporate each of the three Brands in marketing and advertising initiatives., in print and web. The developed copywriting also follows the structure, defined in the architecture and strategy. Branded messaging was introduced into the layout, with the Brand logo mark used...
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Layouts & Visual Architecture
As in the Brands' structure and design, the Programs layouts incorporate Program specific marks and design elements. The Programs' layouts incorporate the developed messaging in defined areas that differentiate between layouts, for Brands, Programs and Company. The three Programs icons change to the three Brands, to communicate the Brands the Program is available from. The color strip was introduced with whitespace. The text changes to Programs' messaging.
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As in the Brands' structure and design, the Programs layouts incorporate Program specific marks and design elements. The Programs' layouts incorporate the developed messaging in defined areas that differentiate between layouts, for Brands, Programs and Company. The three Programs icons change to the three Brands, to communicate the Brands the Program is available from. The color strip was introduced with whitespace. The text changes to Programs' messaging.
Back / Next
Project SummaryThe new mark incorporates 42 years of brand equity, incorporated into a brand development that included Company architecture and structure, applied to the products, services and offerings, to better communicate the benefits and advantages of the Company, as well as a new look and feel that communicates the message through effective and compelling design.
Located on the Delaware River in historic Titusville New Jersey, Adam Garlinger Illustration + Design is a multi-disciplinary design agency that creates communication solutions that incorporates identity, message and design, through architecture, strategy and a defined approach, applied through print, web and social media, to deliver that needed first impression, accelerate response and transform opportunity into business. Design solutions by Adam Garlinger Illustration + Design, 908.581.3393
908581.3393 / adam@adamgarlinger.com
Capabilities & Services
Solutions through a full-suite of integrated services that include: business-to-brand architecture, brand development, identity systems and visual language, logo design and corporate identity, integrated direct mail and advertising, business development, consulting services, responsive website design and the development of a web presence that integrates approach with strategy and services. Adam Garlinger Illustration + Design, the approach, strategy, message and design that delivers that needed first impression and delivers results. Read More
Why Us?
Ideas, strategies and experience, backed by the knowledge and understanding of your business, creates the approach to create, build and deliver communication initiatives relevant to the needs of your audience., eliminates wasted efforts and delivers the right message, to connect with your audience, build your business presence and accelerate response that delivers results.
Solutions through a full-suite of integrated services that include: business-to-brand architecture, brand development, identity systems and visual language, logo design and corporate identity, integrated direct mail and advertising, business development, consulting services, responsive website design and the development of a web presence that integrates approach with strategy and services. Adam Garlinger Illustration + Design, the approach, strategy, message and design that delivers that needed first impression and delivers results. Read More
Why Us?Ideas, strategies and experience, backed by the knowledge and understanding of your business, creates the approach to create, build and deliver communication initiatives relevant to the needs of your audience., eliminates wasted efforts and delivers the right message, to connect with your audience, build your business presence and accelerate response that delivers results.
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New Work & Concepts
Recent projects, new work and design concepts by Adam Garlinger Illustration + Design... Solutions that solve business needs through strategy, message and design. Go To Page
Recent projects, new work and design concepts by Adam Garlinger Illustration + Design... Solutions that solve business needs through strategy, message and design. Go To Page
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Featured Projects
The featured projects of Adam Garlinger Illustration + Design. The approach backed by gained knowledge creates solutions that solve business needs and accelerate results. Go To Page
The featured projects of Adam Garlinger Illustration + Design. The approach backed by gained knowledge creates solutions that solve business needs and accelerate results. Go To Page
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Case Studies
Case Studies and the examination of how message and design developed on an architecture creates a visual language and better connects the audience to your business. Go To Page
Case Studies and the examination of how message and design developed on an architecture creates a visual language and better connects the audience to your business. Go To Page
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Our Work
Branding, design and identity projects. More than design., it is the message strategy and approach based on the understanding of industry, market and audience that accelerates the results that builds business. Go To Page
Branding, design and identity projects. More than design., it is the message strategy and approach based on the understanding of industry, market and audience that accelerates the results that builds business. Go To Page
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About Us
Adam Garlinger Illustration + Design is a multi-disciplinary design agency that provides clients with the solutions that build business. Go To Page
Adam Garlinger Illustration + Design is a multi-disciplinary design agency that provides clients with the solutions that build business. Go To Page
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Contact Us
Adam Garlinger Illustration + Design is a multi-disciplinary design agency located in Titusville New Jersey, call or email us at: 908.581.3393, adam@adamgarlinger.com Go To Page
Adam Garlinger Illustration + Design is a multi-disciplinary design agency located in Titusville New Jersey, call or email us at: 908.581.3393, adam@adamgarlinger.com Go To Page
The Difference...Contact us today to learn how the understanding of your business, industry, market and the audience your business needs to reach, accelerates response and delivers results. Contact Adam Garlinger Illustration + Design at: 38 River Drive, Titusville New Jersey. 908.581.3393 or adam@adamgarlinger.com
