Design Solutions Resources
What a logo does and does not do is a common misconception. A logo cannot deliver the business value, cannot showcase the solutions a business provides, and cannot generate new business on it's own. What a logo can do is effectively represent a business and deliver the first impression that opens the door to the call and further conversation. While the elements of a brand such as the messaging and design working together can communicate the brand value, a logo on it's own isn't the brand, it is only one ingredient of the brand. But without that good-looking logo, that conversation doesn't even take place.
From that truck in front of you at the red light to the business card just handed to you, a good logo creates the initial trust factor that subconsciously tells the viewer “this business is the real deal, call us” enabling that conversation to begin.
Almost as important as the logo itself is how the logo is used. A great logo can be rendered ineffective by poor usage and unprofessional layout design, hurting the logo and ensuring it won't be effective and likely not remembered. Sure the logo may still look great, but it won't enhance where it's used, looking slapped in as an afterthought. The usage of the logo is almost as important as the logo itself. Poor usage hurts the logo and inconsistent creative hurts your brand. How to tell if the logo isn't used up to the potential it has, or used without purpose and reason:
The logo looks slapped into the layout, and the logo is not part of the design.
Too small or too large in both the layout and in relation to other elements in the layout.
Looks forced, there's elements of the creative working against the logo in the layout.
If the usage of the logo is inconsistent on each platform such as the website, LinkedIn, online, or in print, and within marketing and advertising, the logo is failing to effectively represent the business or brand, especially when the brand isn't well known. Inconsistent usage fails to differentiate the business from the competition, and prevents the business from being a brand. The logo aside, major brands are easily identified because of the consistent visual representation of the brand in the creative on any platform or in any medium.
Because each medium or platform has different dimensions, the exact placement of the logo in every layout is impossible, making consistent usage of the logo essential, within created graphic arrangements. The usage is how the logo is used, and used with related elements in the layout. Size of the logo and size of additional elements that has a relationship with the logo is also essential.
To avoid and prevent this, take a timeout and start planning the use of your logo within the creative going forward. The usage of the logo should be thought out and used with purpose and reason, with the usage and application of the logo consistent in all efforts. To accomplish this, create consistent layouts for all sizes and all platforms, with the usage and rules defined in a style guide which will define the usage of the logo in all creative.
What a logo does, and does not do.
What a logo does and does not do is a common misconception. A logo cannot deliver the business value, cannot showcase the solutions a business provides, and cannot generate new business on it's own. What a logo can do is effectively represent a business and deliver the first impression that opens the door to the call and further conversation. While the elements of a brand such as the messaging and design working together can communicate the brand value, a logo on it's own isn't the brand, it is only one ingredient of the brand. But without that good-looking logo, that conversation doesn't even take place.
From that truck in front of you at the red light to the business card just handed to you, a good logo creates the initial trust factor that subconsciously tells the viewer “this business is the real deal, call us” enabling that conversation to begin.
It's more than the logo...
Almost as important as the logo itself is how the logo is used. A great logo can be rendered ineffective by poor usage and unprofessional layout design, hurting the logo and ensuring it won't be effective and likely not remembered. Sure the logo may still look great, but it won't enhance where it's used, looking slapped in as an afterthought. The usage of the logo is almost as important as the logo itself. Poor usage hurts the logo and inconsistent creative hurts your brand. How to tell if the logo isn't used up to the potential it has, or used without purpose and reason:
If the usage of the logo is inconsistent on each platform such as the website, LinkedIn, online, or in print, and within marketing and advertising, the logo is failing to effectively represent the business or brand, especially when the brand isn't well known. Inconsistent usage fails to differentiate the business from the competition, and prevents the business from being a brand. The logo aside, major brands are easily identified because of the consistent visual representation of the brand in the creative on any platform or in any medium.
Because each medium or platform has different dimensions, the exact placement of the logo in every layout is impossible, making consistent usage of the logo essential, within created graphic arrangements. The usage is how the logo is used, and used with related elements in the layout. Size of the logo and size of additional elements that has a relationship with the logo is also essential.
To avoid and prevent this, take a timeout and start planning the use of your logo within the creative going forward. The usage of the logo should be thought out and used with purpose and reason, with the usage and application of the logo consistent in all efforts. To accomplish this, create consistent layouts for all sizes and all platforms, with the usage and rules defined in a style guide which will define the usage of the logo in all creative.
Update Website Checklist
Is your online strategy developed with website updates and additions as part of that strategy? While adding new pages is essential, so is a process that ensured all bases are covered. Your online infrastructure should include the website with pages that details and showcases your products, services, portfolio, case studies, and your expertise, updated and added-to often.read more
Is your online strategy developed with website updates and additions as part of that strategy? While adding new pages is essential, so is a process that ensured all bases are covered. Your online infrastructure should include the website with pages that details and showcases your products, services, portfolio, case studies, and your expertise, updated and added-to often.
read more
Select Projects
The projects and work of Adam Garlinger, including logo design, business identity, and brand development for clients that include attorneys, insurance companies, networking, advisors, consultants, voice artists, and underwriters who are rebranding their corporation, building their business, and establishing a strong business presence. It's not only what we do, but how we do it.view projects
The projects and work of Adam Garlinger, including logo design, business identity, and brand development for clients that include attorneys, insurance companies, networking, advisors, consultants, voice artists, and underwriters who are rebranding their corporation, building their business, and establishing a strong business presence. It's not only what we do, but how we do it.
view projects
Select Case Studies
The select project case studies and in-depth examination of strategy, approach, process, and the development of creative that provides the solutions clients need to build their brand, establish the presence of their business, generates revenue, strengthens online visibility, and evolves the creative that ensures their brand is fresh and relevant in markets saturated with competition.view case studies
The select project case studies and in-depth examination of strategy, approach, process, and the development of creative that provides the solutions clients need to build their brand, establish the presence of their business, generates revenue, strengthens online visibility, and evolves the creative that ensures their brand is fresh and relevant in markets saturated with competition.
view case studies
Recent Projects
The recent work and latest projects from Adam Garlinger, including building an online brand, carrying forward and applying and existing brand into a new brand, and building on the established value to generate revenue, in projects that include campaign development, building a brand and the development of a website under a brand umbrella.view recent projects
The recent work and latest projects from Adam Garlinger, including building an online brand, carrying forward and applying and existing brand into a new brand, and building on the established value to generate revenue, in projects that include campaign development, building a brand and the development of a website under a brand umbrella.
view recent projects
About Us
A strategic approach to developing creative that cuts through the noise and delivers the results clients need to make that first impression. Compelling and effective creative that resonates, enabling our clients to be seen, stand out, be remembered, and thought of first when those their business needs to reach are in need of the products and services their business provides. This approach and result is delivered through creative built on the knowledge of their business, industry, and those their business needs to connect with.read more
A strategic approach to developing creative that cuts through the noise and delivers the results clients need to make that first impression. Compelling and effective creative that resonates, enabling our clients to be seen, stand out, be remembered, and thought of first when those their business needs to reach are in need of the products and services their business provides. This approach and result is delivered through creative built on the knowledge of their business, industry, and those their business needs to connect with.
read more
Capabilities & Services
Backed by the comprehensive knowledge of our clients' business, industry, market, and audience their business needs to reach, Adam Garlinger helps clients deliver the first impression that resonates, and the representation of their business that sets them apart. Not just a pretty picture but effective creative through logo design, corporate identity, and brand development that delivers., copywriting and messaging., web design and development that builds and strengthens the online presence., integrated advertising and marketing that incorporates print, web and social media. Adam Garlinger delivers solutions through services that accelerates results to deliver the return on investment that is our client's business.read more
Backed by the comprehensive knowledge of our clients' business, industry, market, and audience their business needs to reach, Adam Garlinger helps clients deliver the first impression that resonates, and the representation of their business that sets them apart. Not just a pretty picture but effective creative through logo design, corporate identity, and brand development that delivers., copywriting and messaging., web design and development that builds and strengthens the online presence., integrated advertising and marketing that incorporates print, web and social media. Adam Garlinger delivers solutions through services that accelerates results to deliver the return on investment that is our client's business.
read more
A Results-Driven Approach
This approach is based on the comprehensive understanding of their industry and audience, and the development of what sets their business apart, what solutions they provide, and why those solutions are needed.... through identity, image, and message that resonates and is remembered.read more
This approach is based on the comprehensive understanding of their industry and audience, and the development of what sets their business apart, what solutions they provide, and why those solutions are needed.... through identity, image, and message that resonates and is remembered.
read more
A Tailored Strategy
Not the one-size-fits-all approach that fails to set businesses apart and fails to deliver. We apply a results-driven approach built on developing our client's value, what sets them apart, and what that does for their clients into our proven process that delivers the competitive advantage that enables our clients to stand apart from competitors and established brands in today's competitive business environment where first impressions are the only chance businesses get to make an impression.read more
Not the one-size-fits-all approach that fails to set businesses apart and fails to deliver. We apply a results-driven approach built on developing our client's value, what sets them apart, and what that does for their clients into our proven process that delivers the competitive advantage that enables our clients to stand apart from competitors and established brands in today's competitive business environment where first impressions are the only chance businesses get to make an impression.
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Connect With Us
Located in Titusville New Jersey where Washington crossed the Delaware into New Jersey on Christmas night, Design Solutions Adam Garlinger is an advertising and design studio that helps clients identity and build the value of their business, define what sets them apart, and communicate what makes them better, to stand out and be remembered., Delivering the first impression that resonates and opens the door for conversation to continue.read more
Located in Titusville New Jersey where Washington crossed the Delaware into New Jersey on Christmas night, Design Solutions Adam Garlinger is an advertising and design studio that helps clients identity and build the value of their business, define what sets them apart, and communicate what makes them better, to stand out and be remembered., Delivering the first impression that resonates and opens the door for conversation to continue.
read more
Clients & Partners
From new business to established brand, organization or corporation with a wide range of products or services in demand, Adam Garlinger has worked with clients in a wide range of industries, professions, and industries, ranging from insurance, financial, entertainment, children's organization, tradesmen, and professional sports.read more
From new business to established brand, organization or corporation with a wide range of products or services in demand, Adam Garlinger has worked with clients in a wide range of industries, professions, and industries, ranging from insurance, financial, entertainment, children's organization, tradesmen, and professional sports.
read more
Industries
From their products to the services they provide, Adam Garlinger has worked with clients in a wide range of disciplines, fields, areas of practice, and industries, ranging from insurance, financial, entertainment, tradesmen, and professional sports. Our approach, process, and methodology sets us apart from those who paint a pretty picture within a one-size-fits-all approach, without reason and purpose. With a proven process and approach backed by knowledge of our client's business and industry, we develop solutions that differentiates our clients from those they compete with, building the value they provide and the benefits that value provides, communicating the solutions their business provide... ensuring they stand out in a world cluttered with noise.read more
From their products to the services they provide, Adam Garlinger has worked with clients in a wide range of disciplines, fields, areas of practice, and industries, ranging from insurance, financial, entertainment, tradesmen, and professional sports. Our approach, process, and methodology sets us apart from those who paint a pretty picture within a one-size-fits-all approach, without reason and purpose. With a proven process and approach backed by knowledge of our client's business and industry, we develop solutions that differentiates our clients from those they compete with, building the value they provide and the benefits that value provides, communicating the solutions their business provide... ensuring they stand out in a world cluttered with noise.
read more
Ideas & Strategies
Ideas and strategies that help business owners to stand out and be seen. From how to develop elements that differentiate your business to how to build a deep structure that showcases the value of your brand, to building the online architecture your business needs to optimize online visibility of your business. Updated and added-to often with new content and strategies.read more
Ideas and strategies that help business owners to stand out and be seen. From how to develop elements that differentiate your business to how to build a deep structure that showcases the value of your brand, to building the online architecture your business needs to optimize online visibility of your business. Updated and added-to often with new content and strategies.
read more
Located in New Jersey where Washington crossed the Delaware into New Jersey to win the war, Design Solutions Adam Garlinger is an advertising and design studio that helps clients differentiate their business from those they compete with...to stand out, be seen, and be remembered.
Delivering the first impression their business needs to accelerate the return on investment that is their business.
Design Solutions Adam Garlinger | 908.581.3393
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