Identity Development / Primary Logo Mark
The identity combines the developed icon graphic and wordmark.
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Overview & Thoughts
The challenge is, how do you incorporate multiple products and services into an identity system without it looking forced, avoiding a disconnect and staying within brand? The solution, the use of consistent visual elements that tie multiple identities together, creates consistency and builds the brand. Using these consistent elements, the developed identity is able to incorporate multiple services, new products and services, stays consistent, can adapt to changes to meet needs, builds a connection with the audience and builds the brand.
Wordmark Identity
The Wordmark serves as the anchor element and contains the consistent elements used throughout the suite of wordmarks.
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Wordmark with Anchor Elements
The Wordmark incorporates the anchore elements., the common visual elements that tie together the wordmarks used throughout the brand identity.
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Adapt and Evolve
The additional company wordmarks incorporate the anchor elements with relevant imagery.
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Primary and Additional Wordmarks
The anchor elements tie together additional wordmarks within the brand identity of the company, so the audience immediately knows it is the company.
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Landscape and Painting Wordmarks
The use of consistent elements enables new elements to be seamlessly added.
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Company Wordmarks
The anchor elements and the use of interchangeable elements enable the Company to adapt and evolve while staying within brand, to extend the brand and build needed brand equity.
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Evolution
The visual architecture of the identity enables future additions to easily be incorporated, and visual changes will evolve the identity and continue to build equity.
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Project Summary
Building an identity system using a structure and architecture enables the identity to incorporate changes, adapt to needs, and ensures the identity can build needed equity.
What We Do
Ideas, strategies and experience, backed by the knowledge and understanding of your business delivers communication solutions through a full-suite of services that include: brand development, identity systems and visual language, logo design and corporate identity, integrated direct mail and advertising, business development, consulting services, responsive website design and the development of a web presence. Adam Garlinger Illustration + Design delivers that needed first impression that accelerates results.
New Work & Concepts
Recent projects, new work and design concepts by Adam Garlinger Illustration + Design... Solutions that solve business needs through strategy, message and design. Go To Page
Featured Projects
The featured projects of Adam Garlinger Illustration + Design. The approach backed by gained knowledge creates solutions that solve business needs and accelerate results. Go To Page
Case Studies
Case Studies and the examination of how message and design developed on an architecture creates a visual language and better connects the audience to your business. Go To Page
Our Work
Branding, design and identity projects. More than design., it is the message strategy and approach based on the understanding of industry, market and audience that accelerates the results that builds business. Go To Page
About Us
Adam Garlinger Illustration + Design is a multi-disciplinary design agency that provides clients with the solutions that build business. Go To Page
Contact Us
Adam Garlinger Illustration + Design is a multi-disciplinary design agency located in Titusville New Jersey, call or email us at: 908.581.3393, adam@adamgarlinger.com Go To Page
The Difference...Contact us today to learn how the understanding of your business, industry, market and the audience your business needs to reach, accelerates response and delivers results. Contact Adam Garlinger Illustration + Design at: 38 River Drive, Titusville New Jersey. 908.581.3393 or
adam@adamgarlinger.com