Websites Better Built
The Website Planning
A better website starts with a better plan of action, executed in the development through the launch. Our comprehensive website planning phase includes gaining a comprehensive understanding of our client’s business, products, services, their industry, and the audience they serve. This is essential to building a business brand and website that resonates. The phase also includes establishing the business goals, and mapping out the site development, including the site structure, architecture, and online ecosystem. Essential to online visibility, the online ecosystem is how advertising, marketing, communications, social media content, and new business development efforts will work with the website.
In the development of a website, we build the business value or incorporate the existing business value. In the development of that value, we define what differentiates the business, what makes the business better, and the solutions it provides. That business value is developed into written content and the development of the website architecture. To deliver a superior selling proposition for the client, to get the phone ringing.
Based on the client’s needs and the usage of the site, choosing the best suited website platform is essential. In traditionally built websites or those built for the Wordpress platform, the website development, structure, and architecture needs to be approached differently. As it is a foundational element of online visibility, search engine position. and how marketing efforts are structured within a website.
The Development Phase /
Build Phase /
Launch Phase