Build A Better Business Adam Garlinger
In today’s digital and online landscape where there is an extensive amount of platforms where a business needs to be represented, a responsive logo or an identity system designed with this in-mind is essential.
A responsive identity can be the logo itself or as part of an identity system where graphic elements work together to achieve a responsive identity system. Within the identity system, usage of the primary logo, secondary logo, icon, and graphics enables the identity to respond to all visual real-estate.
As part of a comprehensive identity system, the logo is one of the graphics in a palette of graphic components that work together. Within the creative, these graphic elements work together with messaging as a visual language, with each element and the usage of each element defined by reason and purpose. Because the elements of an identity system work together using a formula, all sizes of visual real estate is accounted for and is part of the identity system, with that space being part of The approach in developing a responsive identity system is to that each element allow the identity system.
Taking the identity system further to build situational responsiveness, the usage of these elements can be applied to the business’ products, services, offerings, and elements that showcase the value and differentiators.
In the development of a responsive logo, the logo must work in all visual real estate. This is achieved by ensuring the essential elements of the logo are present in all variations of the logo, with other elements removed. With a design strategy and plan-of-action, ways to achieve that are outlined in the examples below.
In the examples below the responsive result was achieved by developing the logo into a secondary logo, designing a smaller version of the logo, changing and removing the holding shape, removing elements to recreate the logo as an icon, and designing a fully responsive logo using typography.
Responsive Identity Design
With all the platforms and mediums where a business needs to be represented, being able to use a single logo as intended is impossible, making a responsive logo or comprehensive identity system an essential to properly representing a business.
In today’s digital and online landscape where there is an extensive amount of platforms where a business needs to be represented, a responsive logo or an identity system designed with this in-mind is essential.
A responsive identity can be the logo itself or as part of an identity system where graphic elements work together to achieve a responsive identity system. Within the identity system, usage of the primary logo, secondary logo, icon, and graphics enables the identity to respond to all visual real-estate.
As part of a comprehensive identity system, the logo is one of the graphics in a palette of graphic components that work together. Within the creative, these graphic elements work together with messaging as a visual language, with each element and the usage of each element defined by reason and purpose. Because the elements of an identity system work together using a formula, all sizes of visual real estate is accounted for and is part of the identity system, with that space being part of The approach in developing a responsive identity system is to that each element allow the identity system.
Taking the identity system further to build situational responsiveness, the usage of these elements can be applied to the business’ products, services, offerings, and elements that showcase the value and differentiators.
In the development of a responsive logo, the logo must work in all visual real estate. This is achieved by ensuring the essential elements of the logo are present in all variations of the logo, with other elements removed. With a design strategy and plan-of-action, ways to achieve that are outlined in the examples below.
In the examples below the responsive result was achieved by developing the logo into a secondary logo, designing a smaller version of the logo, changing and removing the holding shape, removing elements to recreate the logo as an icon, and designing a fully responsive logo using typography.
Using Typography / Search Architects / Responsive Identity
A way to create a responsive identity is to create a typographical version of the logo, using the elements from the logo as part of the typographical logo. In this example for the Search Architects identity, the graphic elements from within the logo were applied to developing a secondary or typographical version of the logo,, as well as the icon for smaller spaces like social media.
To view the Search Architects logo design project case study visit:
www.adamgarlinger.com/projects/search-architects-logo-identity.html
Working with Form & Shape / Logo Design Co. / Responsive Logo
In the approach to building a responsive logo for the Logo Design Co., the main graphic element of the logo sits within a circular, rectangle, and square holding shape, and without the holding shape, and with or without the name. This design approach and options enabled the logo to be tailored to the available shape and size of the visual real estate in the platforms where the logo is used.
To view the Logo Design Co. project case study visit:
www.adamgarlinger.com/projects/logo-design-company-identity.html
Building off of a Design Element / Reach Educational / Responsive Identity System
Carried into the logo redesign to build-on the brand equity, the hands graphic also provided the flexibility needed to develop an identity that is responsive. Within the redesigned logo, the hands graphic served as a letter of the name, and when used on its own, the hands served as an icon and graphic element. Providing further creative flexibility as the organization evolves, a single hand or symbols could be used in-place of the hands, possibly representing a service or offering, with color as part of that creative formula. The creative formula and application of the creative is what enables the logo and identity system to be responsive to both now and as the organization evolves.
Going forward as the organization grows, additional graphic elements were created and used in place of the hands.
To view the Reach logo redesign project case study at:
www.adamgarlinger.com/projects/reach-logo-redesign.html
Simplifying a Design / Mattis Excavating Co. / Responsive Identity
In the design of the logo and identity system the logo was developed into two versions, or secondary logo, with the secondary logo also serving as an icon. In the development of the secondary logo elements were stripped from the logo, reflecting the function of an excavator which was represented as a graphic in the logo. Incorporating the shape and function of an excavator into elements of the M logo, both logos contain the elements that convey what the business provides, with the secondary logo being a full-representation of the business. This approach-to and execution-of the logo design enables the secondary logo to function as both the primary logo and icon, and effectively used in smaller visual real estate where simplicity is essential.
Building-on the Elements / Transformation Golf / Responsive Logo & Identity
In the design of the Transformation Golf logo and identity system, elements of the primary logo were applied to building a palette of logo graphics that enabled the identity system to respond to all visual real estate. Within the approach of building a responsive identity system, the elements in the primary logo were carried through to the design of a typographic version of the logo, enabling the logos to work as intended in all possible visual real estate. Because each of the logos share the same elements to ensure they function as intended in all possible real estate, the identity system is responsive. To further extend the identity system, the typographic logo was used in a suite of graphic statements for the brand messaging, enabling the brand identity to be further responsive.
To view the Transformation Golf brand development case study:
www.adamgarlinger.com/recent-projects-and-work/golf-identity-design.html
Summary: Responsive Logo Design
Whether the logo itself is responsive or the palette of graphics work together to create a responsive identity system, a business needs to be represented consistently across all platforms, making responsive identity design essential. In addition to platform and medium, the identity system and creative needs to be flexible and adaptive as the business grows and evolves. New offerings, services, products, need to be able to work within the creative.
Whether the logo itself is responsive or the palette of graphics work together to create a responsive identity system, a business needs to be represented consistently across all platforms, making responsive identity design essential. In addition to platform and medium, the identity system and creative needs to be flexible and adaptive as the business grows and evolves. New offerings, services, products, need to be able to work within the creative.
Coming Soon Build a Responsive Logo
From the strategy to the approach to the design of a responsive logo, this step-by-step guide will teach you how to create or redesign a responsive logo that represents your brand wherever the logo is used.
From the strategy to the approach to the design of a responsive logo, this step-by-step guide will teach you how to create or redesign a responsive logo that represents your brand wherever the logo is used.
Select Projects
The projects and work of Adam Garlinger, including logo design, business identity, and brand development for clients that include attorneys, insurance companies, networking, advisors, consultants, voice artists, and underwriters who are rebranding their corporation, building their business, and establishing a strong business presence. It's not only what we do, but how we do it.
view projects
The projects and work of Adam Garlinger, including logo design, business identity, and brand development for clients that include attorneys, insurance companies, networking, advisors, consultants, voice artists, and underwriters who are rebranding their corporation, building their business, and establishing a strong business presence. It's not only what we do, but how we do it.
view projects
Select Case Studies
The select project case studies and in-depth examination of strategy, approach, process, and the development of creative that provides the solutions clients need to build their brand, establish the presence of their business, generates revenue, strengthens online visibility, and evolves the creative that ensures their brand is fresh and relevant in markets saturated with competition.view case studies
The select project case studies and in-depth examination of strategy, approach, process, and the development of creative that provides the solutions clients need to build their brand, establish the presence of their business, generates revenue, strengthens online visibility, and evolves the creative that ensures their brand is fresh and relevant in markets saturated with competition.
view case studies
Recent Projects
The recent work and latest projects from Adam Garlinger, including building an online brand, carrying forward and applying and existing brand into a new brand, and building on the established value to generate revenue, in projects that include campaign development, building a brand and the development of a website under a brand umbrella.view recent projects
The recent work and latest projects from Adam Garlinger, including building an online brand, carrying forward and applying and existing brand into a new brand, and building on the established value to generate revenue, in projects that include campaign development, building a brand and the development of a website under a brand umbrella.
view recent projects
About Us
A strategic approach to developing creative that cuts through the noise and delivers the results clients need to make that first impression. Compelling and effective creative that resonates, enabling our clients to be seen, stand out, be remembered, and thought of first when those their business needs to reach are in need of the products and services their business provides. This approach and result is delivered through creative built on the knowledge of their business, industry, and those their business needs to connect with.read more
A strategic approach to developing creative that cuts through the noise and delivers the results clients need to make that first impression. Compelling and effective creative that resonates, enabling our clients to be seen, stand out, be remembered, and thought of first when those their business needs to reach are in need of the products and services their business provides. This approach and result is delivered through creative built on the knowledge of their business, industry, and those their business needs to connect with.
read more
Capabilities & Services
Backed by the comprehensive knowledge of our clients' business, industry, market, and audience their business needs to reach, Adam Garlinger helps clients deliver the first impression that resonates, and the representation of their business that sets them apart. Not just a pretty picture but effective creative through logo design, corporate identity, and brand development that delivers., copywriting and messaging., web design and development that builds and strengthens the online presence., integrated advertising and marketing that incorporates print, web and social media. Adam Garlinger delivers solutions through services that accelerates results to deliver the return on investment that is our client's business.read more
Backed by the comprehensive knowledge of our clients' business, industry, market, and audience their business needs to reach, Adam Garlinger helps clients deliver the first impression that resonates, and the representation of their business that sets them apart. Not just a pretty picture but effective creative through logo design, corporate identity, and brand development that delivers., copywriting and messaging., web design and development that builds and strengthens the online presence., integrated advertising and marketing that incorporates print, web and social media. Adam Garlinger delivers solutions through services that accelerates results to deliver the return on investment that is our client's business.
read more
A Results-Driven Approach
This approach is based on the comprehensive understanding of their industry and audience, and the development of what sets their business apart, what solutions they provide, and why those solutions are needed.... through identity, image, and message that resonates and is remembered.read more
This approach is based on the comprehensive understanding of their industry and audience, and the development of what sets their business apart, what solutions they provide, and why those solutions are needed.... through identity, image, and message that resonates and is remembered.
read more
A Tailored Strategy
Not the one-size-fits-all approach that fails to set businesses apart and fails to deliver. We apply a results-driven approach built on developing our client's value, what sets them apart, and what that does for their clients into our proven process that delivers the competitive advantage that enables our clients to stand apart from competitors and established brands in today's competitive business environment where first impressions are the only chance businesses get to make an impression.read more
Not the one-size-fits-all approach that fails to set businesses apart and fails to deliver. We apply a results-driven approach built on developing our client's value, what sets them apart, and what that does for their clients into our proven process that delivers the competitive advantage that enables our clients to stand apart from competitors and established brands in today's competitive business environment where first impressions are the only chance businesses get to make an impression.
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Connect With Us
Located in Titusville New Jersey where Washington crossed the Delaware into New Jersey on Christmas night, Design Solutions Adam Garlinger is an advertising and design studio that helps clients identity and build the value of their business, define what sets them apart, and communicate what makes them better, to stand out and be remembered., Delivering the first impression that resonates and opens the door for conversation to continue.read more
Located in Titusville New Jersey where Washington crossed the Delaware into New Jersey on Christmas night, Design Solutions Adam Garlinger is an advertising and design studio that helps clients identity and build the value of their business, define what sets them apart, and communicate what makes them better, to stand out and be remembered., Delivering the first impression that resonates and opens the door for conversation to continue.
read more
Clients & Partners
From new business to established brand, organization or corporation with a wide range of products or services in demand, Adam Garlinger has worked with clients in a wide range of industries, professions, and industries, ranging from insurance, financial, entertainment, children's organization, tradesmen, and professional sports.read more
From new business to established brand, organization or corporation with a wide range of products or services in demand, Adam Garlinger has worked with clients in a wide range of industries, professions, and industries, ranging from insurance, financial, entertainment, children's organization, tradesmen, and professional sports.
read more
Industries
From their products to the services they provide, Adam Garlinger has worked with clients in a wide range of disciplines, fields, areas of practice, and industries, ranging from insurance, financial, entertainment, tradesmen, and professional sports. Our approach, process, and methodology sets us apart from those who paint a pretty picture within a one-size-fits-all approach, without reason and purpose. With a proven process and approach backed by knowledge of our client's business and industry, we develop solutions that differentiates our clients from those they compete with, building the value they provide and the benefits that value provides, communicating the solutions their business provide... ensuring they stand out in a world cluttered with noise.read more
From their products to the services they provide, Adam Garlinger has worked with clients in a wide range of disciplines, fields, areas of practice, and industries, ranging from insurance, financial, entertainment, tradesmen, and professional sports. Our approach, process, and methodology sets us apart from those who paint a pretty picture within a one-size-fits-all approach, without reason and purpose. With a proven process and approach backed by knowledge of our client's business and industry, we develop solutions that differentiates our clients from those they compete with, building the value they provide and the benefits that value provides, communicating the solutions their business provide... ensuring they stand out in a world cluttered with noise.
read more
Ideas & Strategies
Ideas and strategies that help business owners to stand out and be seen. From how to develop elements that differentiate your business to how to build a deep structure that showcases the value of your brand, to building the online architecture your business needs to optimize online visibility of your business. Updated and added-to often with new content and strategies.read more
Ideas and strategies that help business owners to stand out and be seen. From how to develop elements that differentiate your business to how to build a deep structure that showcases the value of your brand, to building the online architecture your business needs to optimize online visibility of your business. Updated and added-to often with new content and strategies.
read more
Resources
Resources and solutions for brands and businesses who need to launch and differentiate their business., Evolve their image, message, and brand., Build a deep value structure for their brand or business., Establish a strong online presence to optimize visibility., Updated and added-to often with new content and strategies.read more
Resources and solutions for brands and businesses who need to launch and differentiate their business., Evolve their image, message, and brand., Build a deep value structure for their brand or business., Establish a strong online presence to optimize visibility., Updated and added-to often with new content and strategies.
read more
Located in New Jersey where Washington crossed the Delaware into New Jersey to win the war, Design Solutions Adam Garlinger is an advertising and design studio that helps clients differentiate their business from those they compete with...to stand out, be seen, and be remembered.
Delivering the first impression their business needs to accelerate the return on investment that is their business.
Design Solutions Adam Garlinger | 908.581.3393
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