Campaign / Upper Makefield Fire Co.
Again asked to create the fundraising campaign for the Upper Makefield Fire Company, the development of this years campaign was based on building their value and highlighting their importance to the community. As the concept and creative for the prior year's campaign had been developed, the project began with the development of the concept and message, applied to the development of the look and feel. As in the previous year's campaign, the concept and message communicated the importance of the fire company within the community without guilting the reader, or making claims that overplay the fire company.
With the concept development based on the value of the fire company, who they are and what they provide to the community, especially in an emergency, the developed concept, "in time or too late" was created, and based on the fire company needing to be "at the ready" to ensure an emergency did not become as disaster. That value-driven concept was developed into multiple elements of that message and message concept, that built-on, expanded-on, and played-into the message. The messaging was then incorporated into the writing and applied to the visual development.
The design approach and the creative development focused on using the message and a prominent visual element, using a strong image to enhance the message. With the design applied to the layout and development of the mailer-a two-sided tri-fold letter mailed in a window envelope. When opened the folded letter was hard hitting in design and message. The campaign design was then applied to multiple components for the web and social media.
As in the previous year's campaign and the current campaign, rather than guilting the reader or making over-the-top claims, the campaign was based on the value the fire company provides, the importance to the resident and the community, especially in an emergency, based on the services provided. It then used the value to communicate what they need in order to provide these services. In the development of the current campaign, the new messaging and creative built on that concept, using new creative applied in the message and design.
Building on Established Value
Again asked to create the fundraising campaign for the Upper Makefield Fire Company, the development of this years campaign was based on building their value and highlighting their importance to the community. As the concept and creative for the prior year's campaign had been developed, the project began with the development of the concept and message, applied to the development of the look and feel. As in the previous year's campaign, the concept and message communicated the importance of the fire company within the community without guilting the reader, or making claims that overplay the fire company.
With the concept development based on the value of the fire company, who they are and what they provide to the community, especially in an emergency, the developed concept, "in time or too late" was created, and based on the fire company needing to be "at the ready" to ensure an emergency did not become as disaster. That value-driven concept was developed into multiple elements of that message and message concept, that built-on, expanded-on, and played-into the message. The messaging was then incorporated into the writing and applied to the visual development.
The design approach and the creative development focused on using the message and a prominent visual element, using a strong image to enhance the message. With the design applied to the layout and development of the mailer-a two-sided tri-fold letter mailed in a window envelope. When opened the folded letter was hard hitting in design and message. The campaign design was then applied to multiple components for the web and social media.
“Building on the organization value and the importance of the fire company in an emergency, the messaging was developed into an if/then, action/outcome structure, to highlight the importance of the fire company in an emergency.”
Project Summary
As in the previous year's campaign and the current campaign, rather than guilting the reader or making over-the-top claims, the campaign was based on the value the fire company provides, the importance to the resident and the community, especially in an emergency, based on the services provided. It then used the value to communicate what they need in order to provide these services. In the development of the current campaign, the new messaging and creative built on that concept, using new creative applied in the message and design.
Creative Approach
Developed as an either/or, if/then, action/outcome structure,the developed messaging played on consequences, highlighting the importance of the fire company in an emergency. As the message is an essential element of the campaign goal and what will drive donations, the design approach focused on developing the message as prominent visual element, delivered through designing with typography.
Summary & Notes
Building on the importance of the fire company in an emergency, the messaging was developed into an if/then, either/or, action/outcome structure, playing on consequences and highlighting the importance of the fire company in an emergency.
With “At the ready” a core element of the message, that concept was written as: “When minutes matter at the ready is the difference between in time or too late.”
With the preparation concept as “at the ready”, that element was incorporated with the either/or, action/reaction format, with the potential negative outcome that would effect the reader/resident: "At the ready is the difference between in time and too late".
With the negative outcome element from the danger of a fire, the writing asks the reader: “When it matters can we count on you?”
This writing structure was developed from the established core organization value element, created to justify and ask for donations that would ensure their service to the community continued.
Building on the importance of the fire company in an emergency, the messaging was developed into an if/then, either/or, action/outcome structure, playing on consequences and highlighting the importance of the fire company in an emergency.
With “At the ready” a core element of the message, that concept was written as: “When minutes matter at the ready is the difference between in time or too late.”
With the preparation concept as “at the ready”, that element was incorporated with the either/or, action/reaction format, with the potential negative outcome that would effect the reader/resident: "At the ready is the difference between in time and too late".
With the negative outcome element from the danger of a fire, the writing asks the reader: “When it matters can we count on you?”
This writing structure was developed from the established core organization value element, created to justify and ask for donations that would ensure their service to the community continued.
Website AC Meehan
The site was designed and developed to be responsive through CSS and layout design, and achieve high online visibility through the quality of content, website architecture, and the structure of content in the site. The project included the development of value, copywriting, website design, and development.
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The site was designed and developed to be responsive through CSS and layout design, and achieve high online visibility through the quality of content, website architecture, and the structure of content in the site. The project included the development of value, copywriting, website design, and development.
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Website Wings of Freedom
The website development included the photography, the design of the site, the website development, structure of site content for user-experience, creating website visual standards, and documentation for the management of the site, including guidelines and templates for photos, graphics, and pages.View Project
The website development included the photography, the design of the site, the website development, structure of site content for user-experience, creating website visual standards, and documentation for the management of the site, including guidelines and templates for photos, graphics, and pages.
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Identity Design Aviation Museum
As part of the website development for the Wings of Freedom Aviation Museum, a logotype was designed. The idea behind the design was based on the style of lettering on military aircraft, to represent and convey the museum’s purpose and collection. The simplicity of the design allows the photography in the site to be the primary visual element.View Project
As part of the website development for the Wings of Freedom Aviation Museum, a logotype was designed. The idea behind the design was based on the style of lettering on military aircraft, to represent and convey the museum’s purpose and collection. The simplicity of the design allows the photography in the site to be the primary visual element.
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Brand Signature Advisors
Starting with the development of the business brand through to the website development, the project included the identity design, company image, messaging, writing, design system, website development, the components for the company's online presence, and brand guidelines.View Project
Starting with the development of the business brand through to the website development, the project included the identity design, company image, messaging, writing, design system, website development, the components for the company's online presence, and brand guidelines.
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Identity Design R&R Landscaping
Logo and identity design for R&R Landscaping Inc.. The identity design included the primary logo, a secondary identity for smaller spaces, and a typeset version of the logo. In full color, one color, and version for dark backgrounds.View Project
Logo and identity design for R&R Landscaping Inc.. The identity design included the primary logo, a secondary identity for smaller spaces, and a typeset version of the logo. In full color, one color, and version for dark backgrounds.
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Website The Gardens at Applecross
The Gardens at Applecross is the second location of this wedding brand in Pennsylvania. The website development included carrying forward and building on the established brand into the design, writing, and messaging.View Project
The Gardens at Applecross is the second location of this wedding brand in Pennsylvania. The website development included carrying forward and building on the established brand into the design, writing, and messaging.
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Design Upper Makefield Fire Co.
For the fourth straight year the Upper Makefield Fire Company hired Adam Garlinger to design their annual fundraising. A campaign to raise funds for the Fire Company’s operational needs, continued training, and education. As in previous years, the project development included the campaign concept, messaging, writing, and design, and layout of the mailer package.View Project
For the fourth straight year the Upper Makefield Fire Company hired Adam Garlinger to design their annual fundraising. A campaign to raise funds for the Fire Company’s operational needs, continued training, and education. As in previous years, the project development included the campaign concept, messaging, writing, and design, and layout of the mailer package.
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Website Talamore Pennsylvania
Talamore Pennsylvania serves as the flagship website for the Talamore Family of Clubs. In addition to being the primary club brand online hub, the website is intended to showcase the offerings, including weddings, social events, mitzvahs, golf outings, and corporate events. In addition to representing the brand, the goal was to effectively showcase each of the offerings within the site. To achieve both representing the brand and the offerings equally, the graphics, color, typography, photography, and writing played an essential role to that goal.View Project
Talamore Pennsylvania serves as the flagship website for the Talamore Family of Clubs. In addition to being the primary club brand online hub, the website is intended to showcase the offerings, including weddings, social events, mitzvahs, golf outings, and corporate events. In addition to representing the brand, the goal was to effectively showcase each of the offerings within the site. To achieve both representing the brand and the offerings equally, the graphics, color, typography, photography, and writing played an essential role to that goal.
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Website Weddings at Talamore
Visual brand and website development for Weddings at Talamore, a key offering in the Talamore suite of offerings. Developed on the Wordpress platform, the writing and design of the website was essential in the representation of the Talamore offering; the surroundings, grounds, amenities, features and the unique options of the wedding offering. With the event photography being an essential element of the Talamore weddings brand.View Project
Visual brand and website development for Weddings at Talamore, a key offering in the Talamore suite of offerings. Developed on the Wordpress platform, the writing and design of the website was essential in the representation of the Talamore offering; the surroundings, grounds, amenities, features and the unique options of the wedding offering. With the event photography being an essential element of the Talamore weddings brand.
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Brand & Website Design Les Jardins
The project included the development of the Les Jardins brand, writing, messaging, and the development of a responsive website. Originally developed as an html website, the site was later redeveloped in Wordpress as a visual replication of the original site. Building the value from the elements that included the unique offerings, experience of staff, amenities, and the beauty of the grounds, the brand development incorporated the value, differentiators, competitive advantage.View Project
The project included the development of the Les Jardins brand, writing, messaging, and the development of a responsive website. Originally developed as an html website, the site was later redeveloped in Wordpress as a visual replication of the original site. Building the value from the elements that included the unique offerings, experience of staff, amenities, and the beauty of the grounds, the brand development incorporated the value, differentiators, competitive advantage.
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Visual Brand Transformation Golf
The project included the logo design, identity system, messaging, and the development of the business image, then applied to the website, online advertising, social media, and marketing materials. The identity system includes the logo, secondary logo, wordmark, suite of icons and graphic elements that conveys the brand’s value proposition and differentiators. In the development of the brand and company image, the tagline, messaging, and statements were developed into graphic elements, then incorporated into layouts to create the company image.View Project
The project included the logo design, identity system, messaging, and the development of the business image, then applied to the website, online advertising, social media, and marketing materials. The identity system includes the logo, secondary logo, wordmark, suite of icons and graphic elements that conveys the brand’s value proposition and differentiators. In the development of the brand and company image, the tagline, messaging, and statements were developed into graphic elements, then incorporated into layouts to create the company image.
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Identity Design Talamore
Logo redesign and club identity system for the Talamore Family of Clubs, located throughout the United States, designed to incorporate the club’s offerings and services into a system of visual elements that work as one with the overall club brand.View Project
Logo redesign and club identity system for the Talamore Family of Clubs, located throughout the United States, designed to incorporate the club’s offerings and services into a system of visual elements that work as one with the overall club brand.
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Website Design Champions Ridge
Located in Pinehurst North Carolina, an area rich in traditions and immersed in the lifestyle of golf, Champions Ridge is a development of homes and planned community, located in close proximity to the legendary Mid South Club. This online brand and website development needed to reflect these elements as well as showcase the homes and showcase the developed community. The project development included the development of the online brand and business image, messaging, writing, website design and development.View Project
Located in Pinehurst North Carolina, an area rich in traditions and immersed in the lifestyle of golf, Champions Ridge is a development of homes and planned community, located in close proximity to the legendary Mid South Club. This online brand and website development needed to reflect these elements as well as showcase the homes and showcase the developed community. The project development included the development of the online brand and business image, messaging, writing, website design and development.
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Select Projects
The projects and work of Adam Garlinger, including logo design, business identity, and brand development for clients that include attorneys, insurance companies, networking, advisors, consultants, voice artists, and underwriters who are rebranding their corporation, building their business, and establishing a strong business presence. It's not only what we do, but how we do it.view projects
The projects and work of Adam Garlinger, including logo design, business identity, and brand development for clients that include attorneys, insurance companies, networking, advisors, consultants, voice artists, and underwriters who are rebranding their corporation, building their business, and establishing a strong business presence. It's not only what we do, but how we do it.
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Select Case Studies
The select project case studies and in-depth examination of strategy, approach, process, and the development of creative that provides the solutions clients need to build their brand, establish the presence of their business, generates revenue, strengthens online visibility, and evolves the creative that ensures their brand is fresh and relevant in markets saturated with competition.view case studies
The select project case studies and in-depth examination of strategy, approach, process, and the development of creative that provides the solutions clients need to build their brand, establish the presence of their business, generates revenue, strengthens online visibility, and evolves the creative that ensures their brand is fresh and relevant in markets saturated with competition.
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Featured Projects & Work
The featured projects and works of Adam Garlinger, with projects that include brand development, building a product offering, business ecosystem development, visual branding, campaign design, website development, creative process, and the brand evolution of a renamed business.view the featured projects
The featured projects and works of Adam Garlinger, with projects that include brand development, building a product offering, business ecosystem development, visual branding, campaign design, website development, creative process, and the brand evolution of a renamed business.
view the featured projects
Projects in Development
From various ongoing projects that are in development to various graphic elements from within those projects. This includes logo and identity design, graphics, icons, and visual elements in all phases of the project development.view the projects in development
From various ongoing projects that are in development to various graphic elements from within those projects. This includes logo and identity design, graphics, icons, and visual elements in all phases of the project development.
view the projects in development
Located in New Jersey where Washington crossed the Delaware into New Jersey to win the war, Design Solutions Adam Garlinger is an advertising and design studio that helps clients differentiate their business from those they compete with...to stand out, be seen, and be remembered.
Delivering the first impression their business needs to accelerate the return on investment that is their business.
38 River Drive, Titusville New Jersey | adam@adamgarlinger.com
38 River Drive, Titusville New Jersey | adam@adamgarlinger.com
Design Solutions Adam Garlinger | 908.581.3393
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