The development of the restaurant brand included the design of the identity system, creating the messaging, writing, and the design of the visual brand. With the visual brand applied to the layout and design of the website.

In the design of the brand, the logo, graphics, photography, colors, and typography help create and establish the tone, feel, and temperature of the visual brand. With the writing of the brand developed through first establishing the restaurant’s business value. That value was created from the cuisine served, the culinary approach, ingredients, menu, and the establishment of the differentiators and value proposition.

The website was developed for high online visibility, to be easy to use, and achieve business goals. The site's design was created from the restaurant brand, with the messaging playing an important role. In addition to being a key ingredient of the brand, the writing is essential to achieving strong online visibility, accomplished through how content is structured in the site, working with the pages, navigation and links. To deliver a more effective user-experience, the call button, menu button, and the navigation to the restaurant are in the same location throughout the site.

To consistently increase the visibility of the restaurant, the website is updated on a consistent basis. In addition to the updates, the social media platforms, marketing, and Google play a critical role in achieving high online visibility. To accomplish this, materials for marketing, social media, and Google were created, incorporating the restaurant brand into designed layouts. These materials work within an ecosystem that includes the website, each social media platform, marketing, and the online platforms where the restaurant is present, backed by a comprehensive strategy that enables everything to work together.

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Telephone: 908.581.3393
Email: adam@adamgarlinger.com
Website: www.adamgarlinger.com
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