block case study better website build block case study

Websites Better Built
The Planning Through the Launch

A better website starts with better planning through the development, build, and launch. Websites should be developed to accomplish business goals, therefore there is no one-size-fits-all approach. Our comprehensive planning, development, build, and launch phase is unmatched.

It begins with the gained knowledge of our client’s business, their offerings, problems they solve, and other essential information. This gained knowledge enables us to build a website tailored to their business, and build a business brand that sets them apart.

Because service based businesses will need their website structured differently than a product based business, planning out the website content, structure of content, and the website architecture is an essential component to the development of a website.

Choosing the right website development platform is essential. To achieve high online visibility, the structure of written content, page structure, and website architecture differ in traditionally developed websites and those built on Wordpress. Additionally, the planned usage of the site, like adding content, updates, marketing, outside content, and navigation through the website factors into the development.

With a solid understanding and gained knowledge of a business, we develop a deep value based business brand. With ingredients such as the differentiators, needs met, competitive advantage, and solutions provided. This is applied to the development of the writing and design of the business brand, including the business messaging, writing, identity, design language, the business image and the website. 

An essential ingredient of the business brand, the business image is more than layout and design. In the design or a business image, photography plays a huge role. The logo, graphics, color scheme, and typography work with the photographs to create a visual language, with messaging and writing playing a part in that. The graphics, colors, and typography also work as a navigational tool, to lead visitors through the site.

The architecture is an essential ingredient of the website, to best present the client’s business. In our development approach, the website architecture is built from the business value, differentiators, and competitive advantage, to strengthen the presentation of the offerings. This approach enables the website content to navigate visitors deep into the value of the business.  

The website architecture is built to incorporate landing pages, marketing efforts, advertising, social media content, and new business development into the website. Enabling the website to work with all initiatives. to achieve business goals.   

In our development process, the business brand, website, advertising campaigns, marketing materials, and images for social media content are consistent in every instance. Working together to ensure your business is represented consistently across the board. The website, online, in print, and on social media. 

Our websites are fully responsive. Not only in the layout for wide screens or tall screens like a phone, but in the design elements, writing, page content, website architecture, and navigation through the site. Created from the identity system, we develop a flexible design language, tailoring graphics, images

The website is designed to work with advertising, marketing, landing pages, social media content, and new business development initiatives. Online, in print, and on social media platforms like LinkedIn. This is achieved through the structure of content, entry points in the website, and the website architecture. And the development of a comprehensive business and online ecosystem.  

As the site is planned, developed and built, comprehensive strategies and needed components are developed for the website launch. These include marketing materials, advertising campaigns, direct mail, landing pages, and social media content. With a plan-of-action that ensures everything works as one. When the website is launched, the strategies for marketing, updating the site, and continually increasing online visibility are ready to go, implemented from day one. 
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