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Brand Development
Equanimous Health & Wellness

The development of the Equanimous Practice brand included the design and development of the identity, the messaging, and the visual brand., Including the logo, tagline, messaging, statements, and the layouts for the business image for marketing and advertising.

The logo design was based on the Practice ethos, the meaning behind the name, and the association of wellness, the lotus flower. The goal in the design of the logo was to create something that wasn’t limiting in its usage and application, and could be applied broadly. The logo was responsive in how it was fleshed out, with the Practice name, tagline, tagline, statements, and calls-to-action.

In the development of the Practice brand, establishing the tone and feel was essential. Achieved through the writing, the goal was to convey a confident and assertive tone. Once the core business statement was created it was developed into the tagline, messaging, and a suite of statements. With the tone and feel of the writing established, it became a foundational ingredient of the business image.

In the design of the Practice business image, the photography and typography play an important role. In the layouts, the typefaces, typesetting, and imagery reflect the tone of the writing. The photography chosen was essential to the business image, both in the concept of the imagery and establishing the feel of the creative. The assertive tone of the messaging was reflected through the large typographic statement that juxtaposed perfectly with the chosen photography.

From the primary business image, additional layouts were designed, using the palette of statements and messaging. These layouts contained the core ingredients in the primary design to keep it within the visual brand. The flexibility enables the client to keep their marketing, social media content, and promotion fresh, while being brand consistent.
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Project Notes Equanimous
In the development of the Practice brand, establishing the tone and feel was essential. It was achieved through the writing, imagery, typefaces, and design. Once the business brand was designed, it was developed into multiple layout sizes, for marketing, communications, and online content.
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Development Creative Process
Starting the creative process, words and imagery, establishing the tone and feel of the messaging and imagery, the writing and the design are done together, as part of the initial creative process, with statements written out to create a feel for what the messaging will say and how it will be said. asterisk navigationView Project

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Located in New Jersey where Washington crossed the Delaware into New Jersey to win the war, Design Solutions Adam Garlinger is an advertising and design studio that helps clients differentiate their business from those they compete with...to stand out, be seen, and be remembered. Delivering the first impression their business needs to accelerate the return on investment that is their business.

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