The Creative Process
For the fourth straight year we wrote and designed the annual campaign to raise funds for the Upper Makefield Fire Company. The campaign development includes the creative concept, messaging, copywriting, and design, applied to the layout of a trifold mailer. With the goal of funds for the continual operation of the fire company, the messaging and writing establishes the importance of the fire company to the community, without cliches or overstated bravado. The campaign design direction is strong photography and developing the messaging into a graphic element to work with the photo as one, making the typography, composition, and layout essential.
The choice of typefaces reflects the tone and feel of the messaging, as does the photo. In the development of the campaign, the messaging is always the starting point of the creative direction.
Within the creative development: Starting the creative process, words and imagery, establishing the tone and feel of the messaging and imagery, the writing and the design are done together, as part of the initial creative process, with statements written out to create a feel for what the messaging will say and how it will be said. Photos are chosen from stock photos, with a focus on composition, style, feel, and most importantly how the photo will reflect and work with the messaging. Paying attention to the tone and feel of both the message and photography.
Once 3-5 written concepts are developed the layout process begins, working with each of the statements, the photos, color palettes, and the typefaces that will best convey the messaging and writing. 5-7 initial designs are presented, with the client then choosing the design, which is then eventually developed into what will be the printed campaign. +View the project.
The Creative Development
For the fourth straight year we wrote and designed the annual campaign to raise funds for the Upper Makefield Fire Company. The campaign development includes the creative concept, messaging, copywriting, and design, applied to the layout of a trifold mailer. With the goal of funds for the continual operation of the fire company, the messaging and writing establishes the importance of the fire company to the community, without cliches or overstated bravado. The campaign design direction is strong photography and developing the messaging into a graphic element to work with the photo as one, making the typography, composition, and layout essential.
The choice of typefaces reflects the tone and feel of the messaging, as does the photo. In the development of the campaign, the messaging is always the starting point of the creative direction.
Within the creative development: Starting the creative process, words and imagery, establishing the tone and feel of the messaging and imagery, the writing and the design are done together, as part of the initial creative process, with statements written out to create a feel for what the messaging will say and how it will be said. Photos are chosen from stock photos, with a focus on composition, style, feel, and most importantly how the photo will reflect and work with the messaging. Paying attention to the tone and feel of both the message and photography.
Once 3-5 written concepts are developed the layout process begins, working with each of the statements, the photos, color palettes, and the typefaces that will best convey the messaging and writing. 5-7 initial designs are presented, with the client then choosing the design, which is then eventually developed into what will be the printed campaign. +View the project.
Notes The Creative Process
While a project development is different for the type of assignment, project goals, the medium, and the components in the project, the constant remains the process and the development of the creative. The concept development, the writing, and the design all work together as part of the whole.
While a project development is different for the type of assignment, project goals, the medium, and the components in the project, the constant remains the process and the development of the creative. The concept development, the writing, and the design all work together as part of the whole.
Brand Development DaVinci Enterprises
The project included the design of the medical practice brand, including the business image, identity, and copywriting. The development of the Practice brand included the business value, differentiators, competitive advantage, and value proposition, applied into the writing, messaging, and concept used to create the business image.
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The project included the design of the medical practice brand, including the business image, identity, and copywriting. The development of the Practice brand included the business value, differentiators, competitive advantage, and value proposition, applied into the writing, messaging, and concept used to create the business image.
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Brand Development Equanimous
The development of the Equanimous Practice brand included the design and development of the identity, the messaging, and the visual brand., Including the logo, tagline, messaging, statements, and the layouts for the business image for marketing and advertising.View Project
The development of the Equanimous Practice brand included the design and development of the identity, the messaging, and the visual brand., Including the logo, tagline, messaging, statements, and the layouts for the business image for marketing and advertising.
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Brand Development Signature Advisors
Starting with the development of the brand through to the development of the website, the project included the identity design, company image, messaging, writing, design system, website development, the components for the company's online presence, and brand guidelines. The project also included strategies for the maintenance of the site, and to continually strengthen the online visibility of the website.View Project
Starting with the development of the brand through to the development of the website, the project included the identity design, company image, messaging, writing, design system, website development, the components for the company's online presence, and brand guidelines. The project also included strategies for the maintenance of the site, and to continually strengthen the online visibility of the website.
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Brand Development Octane581
Octane581 is a complete communication solution for clients in all professions, trades, and industries. Building from a deep value formula, cultivated from the client’s developed business value. Octane581 is tailored to the client's business, within the industry they operate in. The development of the Octane581 brand included the concept, design, writing, messaging, development, and architecture.View Project
Octane581 is a complete communication solution for clients in all professions, trades, and industries. Building from a deep value formula, cultivated from the client’s developed business value. Octane581 is tailored to the client's business, within the industry they operate in. The development of the Octane581 brand included the concept, design, writing, messaging, development, and architecture.
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Brand Development Victory
Victory is an independent business development offering that connects businesses to clients, customers, and to other relevant businesses, building an independent business ecosystem. Victory was developed to work across the whole of the independent business community, with the architecture enabling it to be applied to multiple industries, professions, and trades.View Project
Victory is an independent business development offering that connects businesses to clients, customers, and to other relevant businesses, building an independent business ecosystem. Victory was developed to work across the whole of the independent business community, with the architecture enabling it to be applied to multiple industries, professions, and trades.
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Brand Evolution The Gardens
With the business renamed, the established brand needed to be carried forward, incorporating the equity it had built over the years. A new location was also being added which needed to be incorporated into the website, with an update to the website layout, content structure, and website architecture.View Project
With the business renamed, the established brand needed to be carried forward, incorporating the equity it had built over the years. A new location was also being added which needed to be incorporated into the website, with an update to the website layout, content structure, and website architecture.
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Campaign Design Upper Makefield
For the fourth straight year the Upper Makefield Fire Company hired Adam Garlinger to design their annual fundraising. A campaign to raise funds for the Fire Company’s operational needs, continued training, and education. As in previous years, the project development included the campaign concept, messaging, writing, and design, and layout of the mailer package.View Project
For the fourth straight year the Upper Makefield Fire Company hired Adam Garlinger to design their annual fundraising. A campaign to raise funds for the Fire Company’s operational needs, continued training, and education. As in previous years, the project development included the campaign concept, messaging, writing, and design, and layout of the mailer package.
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Located in New Jersey where Washington crossed the Delaware into New Jersey to win the war, Design Solutions Adam Garlinger is an advertising and design studio that helps clients differentiate their business from those they compete with...to stand out, be seen, and be remembered.
Delivering the first impression their business needs to accelerate the return on investment that is their business.
38 River Drive, Titusville New Jersey | adam@adamgarlinger.com
38 River Drive, Titusville New Jersey | adam@adamgarlinger.com
Design Solutions Adam Garlinger | 908.581.3393
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