Choosing the website build platform is critical to the development and achieving online visibility. The structure of written content, pages, navigation, and site architecture will have to be approached differently in the chosen website build platform. It will also change how content in social media platforms and marketing will work with the site, to achieve needed results. This is because website architecture, how content is structured, and the navigation of a website are critical to achieving online visibility.

The build platform is important to not only the development of the site, but in maintaining the site, and how new content works with the existing pages of the site, to better achieve online visibility and search engine position.