A website isn’t a book anchored by a homepage, it is the online ingredient of the business’s brand. For a business, a website needs to convey what sets it apart, what makes it better, and most importantly, the solutions it can provide its clients. This is achieved through the messaging, writing, and design of the site. The website needs to be written, designed, and developed for both online visibility and the business brand, delivering the business value, the differentiators, competitive advantages, and unique selling proposition.

Continually updated, added to, and maintained, the website needs to function as a component in an online ecosystem., Developed to work with marketing efforts and social media platforms to faster achieve business goals. Achieved through strategy, planning, and development, with a website launch that can accelerate results.

The website should have: content developed and structured to drive visitors deep into the site to increase online visibility, with all pages working together. A more intuitive navigation system, with the writing and the content developed to lead the visitors through the business value, competitive advantage, and unique selling proposition. The site, pages, and written content should be developed so that new content, new pages, and content for marketing can be easily added to the site.