The writing of the website for online visibility and the business brand are two halves of the whole. The messaging, writing, and written content should be developed from your business brand; the value, differentiators, and competitive advantage, developed into compelling content. While effectively structuring your value, services, products, and offerings in and throughout the site and each page, structured to lead visitors deep into the site.

Not only is the structure of content essential to achieving online visibility, the structure of content is important to how social media and marketing efforts work with the site, to achieve better results. This makes the structure of content, website architecture, and online architecture essential to being able to achieve high online visibility faster.