Comprehensive Architecture
Build the comprehensive website architecture to increase online visibility, to ensure your business found by those you needs to connect with. Also important to achieving high positioning is the comprehensive online ecosystem of the platforms where your business is present, with the structure of the content on those platforms and your website working as one.
Essential to high visibility, the structure of content, website architecture, and navigation are important ingredients. In addition to connecting the content and pages within the site for better positioning, the content should convey your business value and showcase the solutions your business provides, with the organization of content structured to navigate visitors through the story you want to tell.
A comprehensive website architecture includes the writing, pages, sections, site content, navigation, links, and the arrangement of the content itself; on pages and throughout the site, using the navigation to lead visitors throughout the website. A comprehensive content, page, and link structure is critical to navigating visitors through the site to build on your value and showcase your solutions.
With the goal of calling attention to the value and competitive advantage of your business, a comprehensive website structure navigates the visitor easily through the important pages and the content you want to show first. This is achieved through the structuring of content and the structure of links in the navigation menu, pages, and the written content. A well-executed link structure can build-on corresponding content to strengthen that content, the value it conveys and the value proposition.
“In addition to your website, the components of your online ecosystem can include landing pages, vanity sites, social media platforms, and content in your Google business page. As ingredients of your ecosystem, these can be essential to building high online visibility, working with your website as one.”
To Content developed for the platforms should have corresponding content that works with the content within your website, using architecture, structure, and link structure to ensure they all work together as one.
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