Build a Secondary Website
Often developed as a part of a marketing campaign, to promote an offering, or in the launch of a new product brand, a secondary website can be a powerful tool with an extensive amount of possible applications to strengthen online presence and illustrate business value.
In addition to the opportunity to showcasing the competitive advantages, benefits, and value of your products or services, a secondary website can be developed to showcase a problem your services solve., a suite of services tailored to specific needs and solutions., a series of case studies., or in a detailed structure, show the problem through to the solution and how the deep value of your business achieves that solution.
Created as landing pages, in sub-domains, or as a completely independent websites with a unique url, the secondary website can be developed to build on your main website, working with the writing, content, and structure architecture of all sites to create a deep and extensive online presence, strengthening the visibility of your business.
“A secondary website can be an effective ingredient in a campaign, providing an online component for direct mail or print. With an effective structure built, they can be used as a marketing funnel and a way of onboarding potential new business, with the components in place to launch an email campaign.”
A comprehensive architecture should be developed for the secondary website to ensure it works with and adds-to the main website, and vice versa, so each strengthens the other That architecture includes the writing, content, pages, links, navigation and the development of an optimal user-experience. Done right, a secondary site can strengthen the search engine position of your main website, using the secondary site as a springboard. In addition to the structuring of content in both sites, planning for how traffic from search results and visitors enter and navigate through the sites is essential. This foundational approach should be applied to all the websites and content within your online ecosystem.
Over the long-term, future efforts like website updates and additions to the secondary website will ensure you maintain that gained position and strengthened presence.
Read the case study of how a
Secondary Website Further Strengthened the Online Presence and Delivered Results for the insurance underwriting company Walnut Advisory.Back to
Building a Strong Business Presence.
Build Your Value
Identify the elements of your business and what you provide to develop a stronger and more compelling business value, to better position your business and better convey your value to those you need to reach.Read More
Identify the elements of your business and what you provide to develop a stronger and more compelling business value, to better position your business and better convey your value to those you need to reach.
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Value In Action
Develop and apply written content that incorporates your business value into communication efforts and platforms that showcase the needed solutions your business can provide, to better position and promote your business.Read More
Develop and apply written content that incorporates your business value into communication efforts and platforms that showcase the needed solutions your business can provide, to better position and promote your business.
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Develop a Strategic Approach
Create and develop value-driven content to cultivate a stronger approach to business development. Through a strategic approach to identifying and addressing the solutions to problems your business solves, through your value and offerings.Read More
Create and develop value-driven content to cultivate a stronger approach to business development. Through a strategic approach to identifying and addressing the solutions to problems your business solves, through your value and offerings.
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Using Developed Value
With the business value incorporated into your content, website, mediums, and platforms, develop the online ecosystem needed to achieve high visibility and the position of your website in search results, ensuring your business is found.Read More
With the business value incorporated into your content, website, mediums, and platforms, develop the online ecosystem needed to achieve high visibility and the position of your website in search results, ensuring your business is found.
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Create Case Studies
Case studies provide the opportunity to showcase the true value of your offerings and the solutions those offerings provide. And why they are essential to your audience and their business.Read More
Case studies provide the opportunity to showcase the true value of your offerings and the solutions those offerings provide. And why they are essential to your audience and their business.
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Value and Search Engines
Create and incorporate value-driven content into your website to build the needed search engine position of your business, and strengthen the search results for your products and services.Read More
Create and incorporate value-driven content into your website to build the needed search engine position of your business, and strengthen the search results for your products and services.
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Online Architecture
Build the comprehensive website and online architecture to build your business presence, increase visibility, and strengthen needed search engine position, to be found by those your business needs to connect with.Read More
Build the comprehensive website and online architecture to build your business presence, increase visibility, and strengthen needed search engine position, to be found by those your business needs to connect with.
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Search Engine Position
Although a well-written, designed, built, and structured site is the foundation of a website positioned for high visibility, the frequent maintenance, updates, and additions to the website are essential to your website being found before your competitors.Read More
Although a well-written, designed, built, and structured site is the foundation of a website positioned for high visibility, the frequent maintenance, updates, and additions to the website are essential to your website being found before your competitors.
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Advertising and Marketing Efforts
With your value-driven content applied to communication efforts like ad campaigns, direct mail, or marketing initiatives like search engine ads, the development of corresponding content within your website and online ecosystem can extend the reach of the efforts.Read More
With your value-driven content applied to communication efforts like ad campaigns, direct mail, or marketing initiatives like search engine ads, the development of corresponding content within your website and online ecosystem can extend the reach of the efforts.
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Superior Campaign Development
Essential to advertising and marketing initiatives that strengthen the efforts and deliver better results, developing corresponding content from those initiatives for your website, mediums, and the platforms of your online ecosystem will deliver superior results.Read More
Essential to advertising and marketing initiatives that strengthen the efforts and deliver better results, developing corresponding content from those initiatives for your website, mediums, and the platforms of your online ecosystem will deliver superior results.
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Refine, Add-to, and Build-On
To maximize use of available time and more importantly build on results to strengthen the presence of your business, consistently build onto and refine existing content within your website and online platforms.Read More
To maximize use of available time and more importantly build on results to strengthen the presence of your business, consistently build onto and refine existing content within your website and online platforms.
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Better Approach & Superior Results
Instead of sending visitors to your homepage from marketing efforts, online advertising, and other communication initiatives, a better approach is to develop corresponding content that supports and works in tandem with the your communication and advertising efforts.Read More
Instead of sending visitors to your homepage from marketing efforts, online advertising, and other communication initiatives, a better approach is to develop corresponding content that supports and works in tandem with the your communication and advertising efforts.
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Organic Strategies
Create, develop and implement organic strategies and materials that strengthen and extend the reach and the effectiveness of paid advertising efforts and campaigns., and build on results long after paid efforts cease.Read More
Create, develop and implement organic strategies and materials that strengthen and extend the reach and the effectiveness of paid advertising efforts and campaigns., and build on results long after paid efforts cease.
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The Long-Term Approach & Payoff
Incorporating an organic approach to business building, this turnkey strategy can strengthen advertising, promotion, and all communication efforts, to extend the reach your efforts and the presence of your business.Read More
Incorporating an organic approach to business building, this turnkey strategy can strengthen advertising, promotion, and all communication efforts, to extend the reach your efforts and the presence of your business.
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Incorporate Google
Incorporate the Google Business offerings into your online ecosystem to help increase the reach of business building efforts, using the features of Google My Business to deliver content, as part of a comprehensive strategy to increase your online visibility and business presence.Read More
Incorporate the Google Business offerings into your online ecosystem to help increase the reach of business building efforts, using the features of Google My Business to deliver content, as part of a comprehensive strategy to increase your online visibility and business presence.
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Google My Business
With content development, marketing initiatives, and search position building efforts in place, the effective use of Google My Business can help strengthen the ability to reach those in need of your services and the solutions you provide.Read More
With content development, marketing initiatives, and search position building efforts in place, the effective use of Google My Business can help strengthen the ability to reach those in need of your services and the solutions you provide.
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Go From Here... The Next Steps
Essential to realizing the potential of your business and generating the revenue that reflects the solutions your business provides is the development of your business value, including the differentiators, unique selling proposition, and the competitive advantage. These essential ingredients then become your business brand and communication materials. This approach ensures you can differentiate your business from the competition, ensuring you can position your business from a position of strength.Let's Talk
Essential to realizing the potential of your business and generating the revenue that reflects the solutions your business provides is the development of your business value, including the differentiators, unique selling proposition, and the competitive advantage. These essential ingredients then become your business brand and communication materials. This approach ensures you can differentiate your business from the competition, ensuring you can position your business from a position of strength.
Let's Talk
Select Projects
The projects and work of Adam Garlinger, including logo design, business identity, and brand development for clients that include attorneys, insurance companies, networking, advisors, consultants, voice artists, and underwriters who are rebranding their corporation, building their business, and establishing a strong business presence. It's not only what we do, but how we do it.view projects
The projects and work of Adam Garlinger, including logo design, business identity, and brand development for clients that include attorneys, insurance companies, networking, advisors, consultants, voice artists, and underwriters who are rebranding their corporation, building their business, and establishing a strong business presence. It's not only what we do, but how we do it.
view projects
Select Case Studies
The select project case studies and in-depth examination of strategy, approach, process, and the development of creative that provides the solutions clients need to build their brand, establish the presence of their business, generates revenue, strengthens online visibility, and evolves the creative that ensures their brand is fresh and relevant in markets saturated with competition.view case studies
The select project case studies and in-depth examination of strategy, approach, process, and the development of creative that provides the solutions clients need to build their brand, establish the presence of their business, generates revenue, strengthens online visibility, and evolves the creative that ensures their brand is fresh and relevant in markets saturated with competition.
view case studies
Recent Projects
Recent The recent work and latest projects from Adam Garlinger, including building an online brand, carrying forward and applying and existing brand into a new brand, and building on the established value to generate revenue, in projects that include campaign development, building a brand and the development of a website under a brand umbrella.view recent projects
Recent The recent work and latest projects from Adam Garlinger, including building an online brand, carrying forward and applying and existing brand into a new brand, and building on the established value to generate revenue, in projects that include campaign development, building a brand and the development of a website under a brand umbrella.
view recent projects
Located in New Jersey where Washington crossed the Delaware into New Jersey to win the war, Design Solutions Adam Garlinger is an advertising and design studio that helps clients differentiate their business from those they compete with...to stand out, be seen, and be remembered.
Delivering the first impression their business needs to accelerate the return on investment that is their business.
Design Solutions Adam Garlinger | 908.581.3393
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