Value In Action
After the development of the value into actionable elements, that value should be applied to the development of content applied to communication materials, and the platforms where your business is present. Value-rich content that conveys the needed solutions you provide, to connect and resonate with the audience your business needs to reach.
Once that value is developed, it is essential to apply that value within your business brand architecture, reflected in your website, content, and communication materials. For example within a website, that value should be applied into the architecture of the site, the written content, and structure of the content within the website. With pages and sections developed to showcase how that value meets needs, has solved problems, and provides the solutions only your business can provide.
“Content like case studies can demonstrate the knowledge of your audience and the challenges they face, showcasing how only your business can solve their problems.”
Because a website is the online hub of your business and your brand, the user-experience, navigation, architecture, and written content is essential. The ingredients that results in your business value should be developed into content that conveys and showcases that value. Ensure the website content not only highlights the benefits of that business value, but communicates how that value actually met needs and solved problems.
For example, developed content like
case studies can demonstrate the knowledge of the challenges they face, built out to illustrate how your business solved those challenges. In addition to the case studies incorporated into your website, the case studies and the content from within the case study can be developed into landing pages, microsites, and social media content, working as a roadmap to navigate the audience into your website, while at the same time strengthening your online presence. Learn how to
Develop a Strategic Approach.Back to
Building a Strong Business Presence.
Build Your Value
Identify the elements of your business and what you provide to develop a stronger and more compelling business value, to better position your business and better convey your value to those you need to reach.Read More
Identify the elements of your business and what you provide to develop a stronger and more compelling business value, to better position your business and better convey your value to those you need to reach.
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Develop a Strategic Approach
Create and develop value-driven content to cultivate a stronger approach to business development. Through a strategic approach to identifying and addressing the solutions to problems your business solves, through your value and offerings.Read More
Create and develop value-driven content to cultivate a stronger approach to business development. Through a strategic approach to identifying and addressing the solutions to problems your business solves, through your value and offerings.
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Using Developed Value
With the business value incorporated into your content, website, mediums, and platforms, develop the online ecosystem needed to achieve high visibility and the position of your website in search results, ensuring your business is found.Read More
With the business value incorporated into your content, website, mediums, and platforms, develop the online ecosystem needed to achieve high visibility and the position of your website in search results, ensuring your business is found.
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Create Case Studies
Case studies provide the opportunity to showcase the true value of your offerings and the solutions those offerings provide. And why they are essential to your audience and their business.Read More
Case studies provide the opportunity to showcase the true value of your offerings and the solutions those offerings provide. And why they are essential to your audience and their business.
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Value and Search Engines
Create and incorporate value-driven content into your website to build the needed search engine position of your business, and strengthen the search results for your products and services.Read More
Create and incorporate value-driven content into your website to build the needed search engine position of your business, and strengthen the search results for your products and services.
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Online Architecture
Build the comprehensive website and online architecture to build your business presence, increase visibility, and strengthen needed search engine position, to be found by those your business needs to connect with.Read More
Build the comprehensive website and online architecture to build your business presence, increase visibility, and strengthen needed search engine position, to be found by those your business needs to connect with.
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Search Engine Position
Although a well-written, designed, built, and structured site is the foundation of a website positioned for high visibility, the frequent maintenance, updates, and additions to the website are essential to your website being found before your competitors.Read More
Although a well-written, designed, built, and structured site is the foundation of a website positioned for high visibility, the frequent maintenance, updates, and additions to the website are essential to your website being found before your competitors.
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Advertising and Marketing Efforts
With your value-driven content applied to communication efforts like ad campaigns, direct mail, or marketing initiatives like search engine ads, the development of corresponding content within your website and online ecosystem can extend the reach of the efforts.Read More
With your value-driven content applied to communication efforts like ad campaigns, direct mail, or marketing initiatives like search engine ads, the development of corresponding content within your website and online ecosystem can extend the reach of the efforts.
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Superior Campaign Development
Essential to advertising and marketing initiatives that strengthen the efforts and deliver better results, developing corresponding content from those initiatives for your website, mediums, and the platforms of your online ecosystem will deliver superior results.Read More
Essential to advertising and marketing initiatives that strengthen the efforts and deliver better results, developing corresponding content from those initiatives for your website, mediums, and the platforms of your online ecosystem will deliver superior results.
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Refine, Add-to, and Build-On
To maximize use of available time and more importantly build on results to strengthen the presence of your business, consistently build onto and refine existing content within your website and online platforms.Read More
To maximize use of available time and more importantly build on results to strengthen the presence of your business, consistently build onto and refine existing content within your website and online platforms.
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Better Approach & Superior Results
Instead of sending visitors to your homepage from marketing efforts, online advertising, and other communication initiatives, a better approach is to develop corresponding content that supports and works in tandem with the your communication and advertising efforts.Read More
Instead of sending visitors to your homepage from marketing efforts, online advertising, and other communication initiatives, a better approach is to develop corresponding content that supports and works in tandem with the your communication and advertising efforts.
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Organic Strategies
Create, develop and implement organic strategies and materials that strengthen and extend the reach and the effectiveness of paid advertising efforts and campaigns., and build on results long after paid efforts cease.Read More
Create, develop and implement organic strategies and materials that strengthen and extend the reach and the effectiveness of paid advertising efforts and campaigns., and build on results long after paid efforts cease.
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The Long-Term Approach & Payoff
Incorporating an organic approach to business building, this turnkey strategy can strengthen advertising, promotion, and all communication efforts, to extend the reach your efforts and the presence of your business.Read More
Incorporating an organic approach to business building, this turnkey strategy can strengthen advertising, promotion, and all communication efforts, to extend the reach your efforts and the presence of your business.
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Incorporate Google
Incorporate the Google Business offerings into your online ecosystem to help increase the reach of business building efforts, using the features of Google My Business to deliver content, as part of a comprehensive strategy to increase your online visibility and business presence.Read More
Incorporate the Google Business offerings into your online ecosystem to help increase the reach of business building efforts, using the features of Google My Business to deliver content, as part of a comprehensive strategy to increase your online visibility and business presence.
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Google My Business
With content development, marketing initiatives, and search position building efforts in place, the effective use of Google My Business can help strengthen the ability to reach those in need of your services and the solutions you provide.Read More
With content development, marketing initiatives, and search position building efforts in place, the effective use of Google My Business can help strengthen the ability to reach those in need of your services and the solutions you provide.
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Develop a Secondary Website
As part of your comprehensive business building initiatives, a secondary website can be an effective component of a campaign, showcase your offerings, or illustrate the solutions your business provides, while working with your website to increase the online visibility of your business.Read More
Read the Secondary Website Case Study
As part of your comprehensive business building initiatives, a secondary website can be an effective component of a campaign, showcase your offerings, or illustrate the solutions your business provides, while working with your website to increase the online visibility of your business.
Read More
Read the Secondary Website Case Study
Go From Here... The Next Steps
Essential to realizing the potential of your business and generating the revenue that reflects the solutions your business provides is the development of your business value, including the differentiators, unique selling proposition, and the competitive advantage. These essential ingredients then become your business brand and communication materials. This approach ensures you can differentiate your business from the competition, ensuring you can position your business from a position of strength.Let's Talk
Essential to realizing the potential of your business and generating the revenue that reflects the solutions your business provides is the development of your business value, including the differentiators, unique selling proposition, and the competitive advantage. These essential ingredients then become your business brand and communication materials. This approach ensures you can differentiate your business from the competition, ensuring you can position your business from a position of strength.
Let's Talk
Select Projects
The projects and work of Adam Garlinger, including logo design, business identity, and brand development for clients that include attorneys, insurance companies, networking, advisors, consultants, voice artists, and underwriters who are rebranding their corporation, building their business, and establishing a strong business presence. It's not only what we do, but how we do it.view projects
The projects and work of Adam Garlinger, including logo design, business identity, and brand development for clients that include attorneys, insurance companies, networking, advisors, consultants, voice artists, and underwriters who are rebranding their corporation, building their business, and establishing a strong business presence. It's not only what we do, but how we do it.
view projects
Select Case Studies
The select project case studies and in-depth examination of strategy, approach, process, and the development of creative that provides the solutions clients need to build their brand, establish the presence of their business, generates revenue, strengthens online visibility, and evolves the creative that ensures their brand is fresh and relevant in markets saturated with competition.view case studies
The select project case studies and in-depth examination of strategy, approach, process, and the development of creative that provides the solutions clients need to build their brand, establish the presence of their business, generates revenue, strengthens online visibility, and evolves the creative that ensures their brand is fresh and relevant in markets saturated with competition.
view case studies
Recent Projects
Recent The recent work and latest projects from Adam Garlinger, including building an online brand, carrying forward and applying and existing brand into a new brand, and building on the established value to generate revenue, in projects that include campaign development, building a brand and the development of a website under a brand umbrella.view recent projects
Recent The recent work and latest projects from Adam Garlinger, including building an online brand, carrying forward and applying and existing brand into a new brand, and building on the established value to generate revenue, in projects that include campaign development, building a brand and the development of a website under a brand umbrella.
view recent projects
Located in New Jersey where Washington crossed the Delaware into New Jersey to win the war, Design Solutions Adam Garlinger is an advertising and design studio that helps clients differentiate their business from those they compete with...to stand out, be seen, and be remembered.
Delivering the first impression their business needs to accelerate the return on investment that is their business.
Design Solutions Adam Garlinger | 908.581.3393
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