Online Evolution Case Study
Coinciding with the evolution of the design and messaging, a microsite was developed as part of a marketing campaign that included print and social media components. In addition to pages developed specifically to work with the marketing campaign, the site was structured to focus on and showcase how the programs are tailored to regions through the brands tailored to the northeast, southern, and western markets. In addition to being part of the campaign and to showcase the differentiators, the site was developed as an effort to strengthen the online presence and maintain the gained high search engine position.
As part of the campaign strategy to showcase the deep brand architecture, rather than using only the program brands by name, pages were developed for the Northeast, Southern, and Western markets, with page content structured to include the three programs tailored to that insurance market. Corresponding with updates to the other websites within the online infrastructure, this microsite was consistently kept fresh.
The design of this microsite served as a vehicle to evolve the brand, both visually and through the written word. The primary color used in the site design and the printed campaign complimented the primary color of the brand, with three new colors added to the brand's color palette and applied to the color block graphic, a signature branded design element of Walnut Advisory.
With the campaign and microsite built on the term “Perspective”, graphics, messaging, and writing were developed around perspective, which focused on an the brand's differentiator... as in the perspective of the insurance markets in those geographic areas.
Scroll down to view the project and the creative. To view the microsite within the Walnut Advisory website click here. To learn how we developed the Walnut Advisory corporate website click here. To learn how we developed the website for the individual company products, click here. To go back to the original page with the listing of the case studies click here.
Strengthening the Presence
Coinciding with the evolution of the design and messaging, a microsite was developed as part of a marketing campaign that included print and social media components. In addition to pages developed specifically to work with the marketing campaign, the site was structured to focus on and showcase how the programs are tailored to regions through the brands tailored to the northeast, southern, and western markets. In addition to being part of the campaign and to showcase the differentiators, the site was developed as an effort to strengthen the online presence and maintain the gained high search engine position.
As part of the campaign strategy to showcase the deep brand architecture, rather than using only the program brands by name, pages were developed for the Northeast, Southern, and Western markets, with page content structured to include the three programs tailored to that insurance market. Corresponding with updates to the other websites within the online infrastructure, this microsite was consistently kept fresh.
The design of this microsite served as a vehicle to evolve the brand, both visually and through the written word. The primary color used in the site design and the printed campaign complimented the primary color of the brand, with three new colors added to the brand's color palette and applied to the color block graphic, a signature branded design element of Walnut Advisory.
With the campaign and microsite built on the term “Perspective”, graphics, messaging, and writing were developed around perspective, which focused on an the brand's differentiator... as in the perspective of the insurance markets in those geographic areas.
Scroll down to view the project and the creative. To view the microsite within the Walnut Advisory website click here. To learn how we developed the Walnut Advisory corporate website click here. To learn how we developed the website for the individual company products, click here. To go back to the original page with the listing of the case studies click here.
Summary The Perspective
With the strategy to showcase the deep brand architecture of Walnut Advisory, the concept behind the campaign and online evolution was to show how the company's products were tailored to the geographic location. The term Perspective was used to build the messaging and writing, and woven into the writing which showcased that difference, reflected in the architecture of the site and structuring of content within the pages, showcasing brand differentiator.
Next Case Study: Adding new products
Developed as an stand-alone brand available as an independent offering, and within the Walnut Advisory brand as part of the suite of products, the Business Owners Policy brand incorporated and built-on key elements of the visuals and messaging, extending the overall company brand.
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Next Case Study / All / Previous
With the strategy to showcase the deep brand architecture of Walnut Advisory, the concept behind the campaign and online evolution was to show how the company's products were tailored to the geographic location. The term Perspective was used to build the messaging and writing, and woven into the writing which showcased that difference, reflected in the architecture of the site and structuring of content within the pages, showcasing brand differentiator.
Next Case Study: Adding new products
Developed as an stand-alone brand available as an independent offering, and within the Walnut Advisory brand as part of the suite of products, the Business Owners Policy brand incorporated and built-on key elements of the visuals and messaging, extending the overall company brand.
Read the Case StudyNext Case Study / All / Previous
Case Study Signature Advisory
In the development of the Signature Advisory brand, the writing, the selection of imagery, the identity design, company image, and foundational elements of the brand were developed simultaneously. In this approach, the imagery, visual elements, and written word are one, with the style, feel, and tone consistent across the board. In the design of the identity system, the logo incorporates elements that visualize journey, navigation, and vision, core elements of the developed visual brand.View Case Study
In the development of the Signature Advisory brand, the writing, the selection of imagery, the identity design, company image, and foundational elements of the brand were developed simultaneously. In this approach, the imagery, visual elements, and written word are one, with the style, feel, and tone consistent across the board. In the design of the identity system, the logo incorporates elements that visualize journey, navigation, and vision, core elements of the developed visual brand.
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Case Study Unique Approach
Rather than showing photos of products alone, in the development of the Everline Doors brand development, the creative approach taken was to showcase the products in use, in buildings and facilities where the products con be used, to convey product features and product benefits, with corresponding writing, messaging, and visuals communicating product features and benefits.View Case Study
Rather than showing photos of products alone, in the development of the Everline Doors brand development, the creative approach taken was to showcase the products in use, in buildings and facilities where the products con be used, to convey product features and product benefits, with corresponding writing, messaging, and visuals communicating product features and benefits.
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Case Study Logo Design Process
In the design of a logo, creating the tone, style, and feel of the logo are important, and in the development of the eventual business image. As part of the project process, the initial versions of the logo presented to a client should include multiple visual directions. With the designed logos having a style, feel and tone, with multiple different directions possible. Once a direction is chosen and the design finalized, it is carried into the design and development of the identity system, and then the brand image.View Case Study
In the design of a logo, creating the tone, style, and feel of the logo are important, and in the development of the eventual business image. As part of the project process, the initial versions of the logo presented to a client should include multiple visual directions. With the designed logos having a style, feel and tone, with multiple different directions possible. Once a direction is chosen and the design finalized, it is carried into the design and development of the identity system, and then the brand image.
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Case Study Fundraising Campaign
Commissioned to take a fresh approach on the annual fundraising drive campaign for the Upper Makefield Fire Company, this multi-platform campaign was developed to raise funds for the fire company; equipment, education, and resources. The developed approach conveyed the importance of the fire company to the community should an emergency happen. The project development included concept, approach, message, and design, applied to the design of a letter-sized ad, sent through the mail, and corresponding creative applied to the web and social media.View Case Study
Commissioned to take a fresh approach on the annual fundraising drive campaign for the Upper Makefield Fire Company, this multi-platform campaign was developed to raise funds for the fire company; equipment, education, and resources. The developed approach conveyed the importance of the fire company to the community should an emergency happen. The project development included concept, approach, message, and design, applied to the design of a letter-sized ad, sent through the mail, and corresponding creative applied to the web and social media.
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Case Study Design Evolution
With the goal of building on the established event brand for this annual to semi-annual event to promote the Reach Organization, raising funds and awareness, each event poster and corresponding creative built on the previous event creative, delivering consistency and tying all three together. Each poster design and it's graphic elements incorporate visual elements of the previous creative, to continue to build presence for the event and organization.View Case Study
With the goal of building on the established event brand for this annual to semi-annual event to promote the Reach Organization, raising funds and awareness, each event poster and corresponding creative built on the previous event creative, delivering consistency and tying all three together. Each poster design and it's graphic elements incorporate visual elements of the previous creative, to continue to build presence for the event and organization.
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Case Study Flexible Logo Design
This suite of typographical logos incorporates relevant graphics that represent each service as individual companies and anchor elements universal to all three. The typographic name, ruler element, plus graphic, and typeface are consistent in all three–serving as the anchor elements, while graphics unique to each service and company set each apart. This approach provides a flexibility while ensuring all three are "within brand".View Case Study
This suite of typographical logos incorporates relevant graphics that represent each service as individual companies and anchor elements universal to all three. The typographic name, ruler element, plus graphic, and typeface are consistent in all three–serving as the anchor elements, while graphics unique to each service and company set each apart. This approach provides a flexibility while ensuring all three are "within brand".
View Case Study
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The projects and work of Adam Garlinger, including logo design, business identity, and brand development for clients that include attorneys, insurance companies, networking, advisors, consultants, voice artists, and underwriters who are rebranding their corporation, building their business, and establishing a strong business presence. It's not only what we do, but how we do it.view projects
The projects and work of Adam Garlinger, including logo design, business identity, and brand development for clients that include attorneys, insurance companies, networking, advisors, consultants, voice artists, and underwriters who are rebranding their corporation, building their business, and establishing a strong business presence. It's not only what we do, but how we do it.
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The recent work and latest projects from Adam Garlinger, including building an online brand, carrying forward and applying and existing brand into a new brand, and building on the established value to generate revenue, in projects that include campaign development, building a brand and the development of a website under a brand umbrella.view recent projects
The recent work and latest projects from Adam Garlinger, including building an online brand, carrying forward and applying and existing brand into a new brand, and building on the established value to generate revenue, in projects that include campaign development, building a brand and the development of a website under a brand umbrella.
view recent projects
Featured Projects & Work
The featured projects and works of Adam Garlinger, with projects that include brand development, building a product offering, business ecosystem development, visual branding, campaign design, website development, creative process, and the brand evolution of a renamed business.view the featured projects
The featured projects and works of Adam Garlinger, with projects that include brand development, building a product offering, business ecosystem development, visual branding, campaign design, website development, creative process, and the brand evolution of a renamed business.
view the featured projects
Located in New Jersey where Washington crossed the Delaware into New Jersey to win the war, Design Solutions Adam Garlinger is an advertising and design studio that helps clients differentiate their business from those they compete with...to stand out, be seen, and be remembered.
Delivering the first impression their business needs to accelerate the return on investment that is their business.
38 River Drive, Titusville New Jersey | adam@adamgarlinger.com
38 River Drive, Titusville New Jersey | adam@adamgarlinger.com
Design Solutions Adam Garlinger | 908.581.3393
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