Website Development Case Study
Developed to showcase the deep value of Walnut Advisory, the website was structured so each page deepened the value of the brand and the value of the offerings, with the architecture enabling additions to the site to further deepen the value. With the design incorporating the identity system and designed messaging elements, the layout was based on the company image, with the messaging, writing, and content deepening the differentiators, value proposition, and competitive advantage.
The interchangeable brand message was incorporated throughout the writing of each page to showcase the differentiators, what sets the company apart, and optimize the website for high search engine position. Developed to be seamlessly scalable, added-to, and evolved, the structure of the writing, content, and pages reflect the structure of the brands, programs, and company to deepen the brand value and showcase the company's differentiators.
Because the deep-value brand architecture is reflected in the structure of the website, structure of content, and the structure of the writing, additions to the website simultaneously strengthen the value of the company and optimization for search engine position, with the user experience resulting from the value of the brand, the differentiators, and strong value proposition.
On a consistent basis, in addition to the evolution of the writing and creative, the website was continually built-on, with new pages added, new content added, and writing added, resulting in a strong online presence and dominating search engine position. While the additions deepened the value of the offerings and the brand, they were essential in maintaining the top search engine position over four years. In addition to the additions and updates to the site, a microsite, individual product sites, and suite of sites were added to the company's online infrastructure, with updates and additions applied to each site. These efforts resulted in 12+ number one's, top three, nine of ten first page, etc. over a four year period, a dominating presence that resulted in explosive revenue and growth.
To view the Walnut Advisory corprate website, go to: www.walnutadvisory.com
Scroll down to view the project and the creative. To read the case study about the development of the Walnut Advisory identity system, company image, and messaging click here. To learn how the website and online presence was strengthened click here. To go back to the original page with the listing of the case studies click here.
Developing the Online Presence
Developed to showcase the deep value of Walnut Advisory, the website was structured so each page deepened the value of the brand and the value of the offerings, with the architecture enabling additions to the site to further deepen the value. With the design incorporating the identity system and designed messaging elements, the layout was based on the company image, with the messaging, writing, and content deepening the differentiators, value proposition, and competitive advantage.
The interchangeable brand message was incorporated throughout the writing of each page to showcase the differentiators, what sets the company apart, and optimize the website for high search engine position. Developed to be seamlessly scalable, added-to, and evolved, the structure of the writing, content, and pages reflect the structure of the brands, programs, and company to deepen the brand value and showcase the company's differentiators.
Because the deep-value brand architecture is reflected in the structure of the website, structure of content, and the structure of the writing, additions to the website simultaneously strengthen the value of the company and optimization for search engine position, with the user experience resulting from the value of the brand, the differentiators, and strong value proposition.
On a consistent basis, in addition to the evolution of the writing and creative, the website was continually built-on, with new pages added, new content added, and writing added, resulting in a strong online presence and dominating search engine position. While the additions deepened the value of the offerings and the brand, they were essential in maintaining the top search engine position over four years. In addition to the additions and updates to the site, a microsite, individual product sites, and suite of sites were added to the company's online infrastructure, with updates and additions applied to each site. These efforts resulted in 12+ number one's, top three, nine of ten first page, etc. over a four year period, a dominating presence that resulted in explosive revenue and growth.
To view the Walnut Advisory corprate website, go to: www.walnutadvisory.com
Scroll down to view the project and the creative. To read the case study about the development of the Walnut Advisory identity system, company image, and messaging click here. To learn how the website and online presence was strengthened click here. To go back to the original page with the listing of the case studies click here.
Summary Website Development
As part of the online strategy to maintain visibility and top search engine position, the site was built-on and added-to, with new content and pages, with the site's writing consistently evolved to keep the site fresh and optimized. In addition to the approach applied to the website, additional websites were added to the online infrastructure, with the content added to the primary company site to ensure consistency across the sites, deepen the value, and keep the brand evolving.
Next Case Study: Strengthening the presence
See how continuos efforts like website updates, additions, marketing, new website pages, and a microsite added to the company's online ecosystem had strengthened the online presence, search engine results, and online visibility to increase business.
Read the Case Study
Next Case Study / All / Previous
As part of the online strategy to maintain visibility and top search engine position, the site was built-on and added-to, with new content and pages, with the site's writing consistently evolved to keep the site fresh and optimized. In addition to the approach applied to the website, additional websites were added to the online infrastructure, with the content added to the primary company site to ensure consistency across the sites, deepen the value, and keep the brand evolving.
Next Case Study: Strengthening the presence
See how continuos efforts like website updates, additions, marketing, new website pages, and a microsite added to the company's online ecosystem had strengthened the online presence, search engine results, and online visibility to increase business.
Read the Case StudyNext Case Study / All / Previous
Case Study Signature Advisory
In the development of the Signature Advisory brand, the writing, the selection of imagery, the identity design, company image, and foundational elements of the brand were developed simultaneously. In this approach, the imagery, visual elements, and written word are one, with the style, feel, and tone consistent across the board. In the design of the identity system, the logo incorporates elements that visualize journey, navigation, and vision, core elements of the developed visual brand.View Case Study
In the development of the Signature Advisory brand, the writing, the selection of imagery, the identity design, company image, and foundational elements of the brand were developed simultaneously. In this approach, the imagery, visual elements, and written word are one, with the style, feel, and tone consistent across the board. In the design of the identity system, the logo incorporates elements that visualize journey, navigation, and vision, core elements of the developed visual brand.
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Case Study Unique Approach
Rather than showing photos of products alone, in the development of the Everline Doors brand development, the creative approach taken was to showcase the products in use, in buildings and facilities where the products con be used, to convey product features and product benefits, with corresponding writing, messaging, and visuals communicating product features and benefits.View Case Study
Rather than showing photos of products alone, in the development of the Everline Doors brand development, the creative approach taken was to showcase the products in use, in buildings and facilities where the products con be used, to convey product features and product benefits, with corresponding writing, messaging, and visuals communicating product features and benefits.
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Case Study Logo Design Process
In the design of a logo, creating the tone, style, and feel of the logo are important, and in the development of the eventual business image. As part of the project process, the initial versions of the logo presented to a client should include multiple visual directions. With the designed logos having a style, feel and tone, with multiple different directions possible. Once a direction is chosen and the design finalized, it is carried into the design and development of the identity system, and then the brand image.View Case Study
In the design of a logo, creating the tone, style, and feel of the logo are important, and in the development of the eventual business image. As part of the project process, the initial versions of the logo presented to a client should include multiple visual directions. With the designed logos having a style, feel and tone, with multiple different directions possible. Once a direction is chosen and the design finalized, it is carried into the design and development of the identity system, and then the brand image.
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Case Study Fundraising Campaign
Commissioned to take a fresh approach on the annual fundraising drive campaign for the Upper Makefield Fire Company, this multi-platform campaign was developed to raise funds for the fire company; equipment, education, and resources. The developed approach conveyed the importance of the fire company to the community should an emergency happen. The project development included concept, approach, message, and design, applied to the design of a letter-sized ad, sent through the mail, and corresponding creative applied to the web and social media.View Case Study
Commissioned to take a fresh approach on the annual fundraising drive campaign for the Upper Makefield Fire Company, this multi-platform campaign was developed to raise funds for the fire company; equipment, education, and resources. The developed approach conveyed the importance of the fire company to the community should an emergency happen. The project development included concept, approach, message, and design, applied to the design of a letter-sized ad, sent through the mail, and corresponding creative applied to the web and social media.
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Case Study Design Evolution
With the goal of building on the established event brand for this annual to semi-annual event to promote the Reach Organization, raising funds and awareness, each event poster and corresponding creative built on the previous event creative, delivering consistency and tying all three together. Each poster design and it's graphic elements incorporate visual elements of the previous creative, to continue to build presence for the event and organization.View Case Study
With the goal of building on the established event brand for this annual to semi-annual event to promote the Reach Organization, raising funds and awareness, each event poster and corresponding creative built on the previous event creative, delivering consistency and tying all three together. Each poster design and it's graphic elements incorporate visual elements of the previous creative, to continue to build presence for the event and organization.
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Case Study Flexible Logo Design
This suite of typographical logos incorporates relevant graphics that represent each service as individual companies and anchor elements universal to all three. The typographic name, ruler element, plus graphic, and typeface are consistent in all three–serving as the anchor elements, while graphics unique to each service and company set each apart. This approach provides a flexibility while ensuring all three are "within brand".View Case Study
This suite of typographical logos incorporates relevant graphics that represent each service as individual companies and anchor elements universal to all three. The typographic name, ruler element, plus graphic, and typeface are consistent in all three–serving as the anchor elements, while graphics unique to each service and company set each apart. This approach provides a flexibility while ensuring all three are "within brand".
View Case Study
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The projects and work of Adam Garlinger, including logo design, business identity, and brand development for clients that include attorneys, insurance companies, networking, advisors, consultants, voice artists, and underwriters who are rebranding their corporation, building their business, and establishing a strong business presence. It's not only what we do, but how we do it.view projects
The projects and work of Adam Garlinger, including logo design, business identity, and brand development for clients that include attorneys, insurance companies, networking, advisors, consultants, voice artists, and underwriters who are rebranding their corporation, building their business, and establishing a strong business presence. It's not only what we do, but how we do it.
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Recent Projects
The recent work and latest projects from Adam Garlinger, including building an online brand, carrying forward and applying and existing brand into a new brand, and building on the established value to generate revenue, in projects that include campaign development, building a brand and the development of a website under a brand umbrella.view recent projects
The recent work and latest projects from Adam Garlinger, including building an online brand, carrying forward and applying and existing brand into a new brand, and building on the established value to generate revenue, in projects that include campaign development, building a brand and the development of a website under a brand umbrella.
view recent projects
Featured Projects & Work
The featured projects and works of Adam Garlinger, with projects that include brand development, building a product offering, business ecosystem development, visual branding, campaign design, website development, creative process, and the brand evolution of a renamed business.view the featured projects
The featured projects and works of Adam Garlinger, with projects that include brand development, building a product offering, business ecosystem development, visual branding, campaign design, website development, creative process, and the brand evolution of a renamed business.
view the featured projects
Located in New Jersey where Washington crossed the Delaware into New Jersey to win the war, Design Solutions Adam Garlinger is an advertising and design studio that helps clients differentiate their business from those they compete with...to stand out, be seen, and be remembered.
Delivering the first impression their business needs to accelerate the return on investment that is their business.
38 River Drive, Titusville New Jersey | adam@adamgarlinger.com
38 River Drive, Titusville New Jersey | adam@adamgarlinger.com
Design Solutions Adam Garlinger | 908.581.3393
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