Online Presence Case Study
With product brochures used as part of marketing campaigns, standalone websites were developed to work with the efforts, and strengthen the online presence. Standalone websites were developed for the Apartment and Condo Program, the Hotel and Motel Program, and the Lawyer Liability Program, with each site incorporating brochure creative and the established brand. These websites served as an opportunity to not only extend and strengthen the company's online presence and search engine position, but deepen the company's brand value through crafted structure and content that deepened the value proposition and differentiators of the overall Walnut brand.
Within the website, an in-depth page architecture and content structure showcased the product value and the brand value, applied to each of the three sites. Each site was structured to showcase the product, the company, carriers, and the three company brands the program was available from, as well as the geographic area the product was tailored to. The content within each of the product sites was applied to the main company website to ensure content was consistent and the efforts delivered optimal online visibility,ensuring all sites worked as one. Digital versions of the brochures were developed and available for download on the site and in the social media platforms.
Visit the Apartment & Condo, Hotel & Motel, and Lawyer Liability websites, and the Walnut Advisory website.
Scroll down to view project and the creative. To learn how we first developed the value of the brand, click here. To learn how we then developed the structure of the products click here. To learn how the online presence was continually strengthened click here. To go back to the original page with the listing of the case studies click here.
Individual Product Websites
With product brochures used as part of marketing campaigns, standalone websites were developed to work with the efforts, and strengthen the online presence. Standalone websites were developed for the Apartment and Condo Program, the Hotel and Motel Program, and the Lawyer Liability Program, with each site incorporating brochure creative and the established brand. These websites served as an opportunity to not only extend and strengthen the company's online presence and search engine position, but deepen the company's brand value through crafted structure and content that deepened the value proposition and differentiators of the overall Walnut brand.
Within the website, an in-depth page architecture and content structure showcased the product value and the brand value, applied to each of the three sites. Each site was structured to showcase the product, the company, carriers, and the three company brands the program was available from, as well as the geographic area the product was tailored to. The content within each of the product sites was applied to the main company website to ensure content was consistent and the efforts delivered optimal online visibility,ensuring all sites worked as one. Digital versions of the brochures were developed and available for download on the site and in the social media platforms.
Visit the Apartment & Condo, Hotel & Motel, and Lawyer Liability websites, and the Walnut Advisory website.
Scroll down to view project and the creative. To learn how we first developed the value of the brand, click here. To learn how we then developed the structure of the products click here. To learn how the online presence was continually strengthened click here. To go back to the original page with the listing of the case studies click here.
Strengthening the Online Visibility
As part of the online strategy to maintain visibility and position, on a continual basis new content added to the main company website , then to each of the product sites, ensuring consistency and visibility, with this process done on a consistent basis. Within the update process, new content was consistently developed for each of the websites, with the existing website writing refined, existing content added to, and the architecture of the site deepened to reflect the additions.
In addition to new content, the brand message and branded writing were consistently evolved, with new content created that enhanced and refined the brand's value, the value proposition, and the differentiators. The new content was added to existing writing and content, with new pages added that deepened the site's architecture.
These updates helped keep the time-stamps seen as updated for search engine bot crawls.
As part of the online strategy to maintain visibility and position, on a continual basis new content added to the main company website , then to each of the product sites, ensuring consistency and visibility, with this process done on a consistent basis. Within the update process, new content was consistently developed for each of the websites, with the existing website writing refined, existing content added to, and the architecture of the site deepened to reflect the additions.
In addition to new content, the brand message and branded writing were consistently evolved, with new content created that enhanced and refined the brand's value, the value proposition, and the differentiators. The new content was added to existing writing and content, with new pages added that deepened the site's architecture.
These updates helped keep the time-stamps seen as updated for search engine bot crawls.
Summary Maintaining Presence
As part of the strategies and efforts to maintain and build-on the high visibility and dominant search engine position the websites within the online ecosystem were continually updated, built-on, and added-to, complimented by new products added and the evolution of the brand.
Next Case Study: Maintaining the presence
As part of the strategies and efforts to maintain and build-on the high visibility and dominant search engine position the websites within the online ecosystem were continually updated, built-on, and added-to, complimented by new products added and the evolution of the brand.
Read the Case Study
Next Case Study / All / Previous
As part of the strategies and efforts to maintain and build-on the high visibility and dominant search engine position the websites within the online ecosystem were continually updated, built-on, and added-to, complimented by new products added and the evolution of the brand.
Next Case Study: Maintaining the presence
As part of the strategies and efforts to maintain and build-on the high visibility and dominant search engine position the websites within the online ecosystem were continually updated, built-on, and added-to, complimented by new products added and the evolution of the brand.
Read the Case StudyNext Case Study / All / Previous
Case Study Signature Advisory
In the development of the Signature Advisory brand, the writing, the selection of imagery, the identity design, company image, and foundational elements of the brand were developed simultaneously. In this approach, the imagery, visual elements, and written word are one, with the style, feel, and tone consistent across the board. In the design of the identity system, the logo incorporates elements that visualize journey, navigation, and vision, core elements of the developed visual brand.View Case Study
In the development of the Signature Advisory brand, the writing, the selection of imagery, the identity design, company image, and foundational elements of the brand were developed simultaneously. In this approach, the imagery, visual elements, and written word are one, with the style, feel, and tone consistent across the board. In the design of the identity system, the logo incorporates elements that visualize journey, navigation, and vision, core elements of the developed visual brand.
View Case Study
Case Study Unique Approach
Rather than showing photos of products alone, in the development of the Everline Doors brand development, the creative approach taken was to showcase the products in use, in buildings and facilities where the products con be used, to convey product features and product benefits, with corresponding writing, messaging, and visuals communicating product features and benefits.View Case Study
Rather than showing photos of products alone, in the development of the Everline Doors brand development, the creative approach taken was to showcase the products in use, in buildings and facilities where the products con be used, to convey product features and product benefits, with corresponding writing, messaging, and visuals communicating product features and benefits.
View Case Study
Case Study Logo Design Process
In the design of a logo, creating the tone, style, and feel of the logo are important, and in the development of the eventual business image. As part of the project process, the initial versions of the logo presented to a client should include multiple visual directions. With the designed logos having a style, feel and tone, with multiple different directions possible. Once a direction is chosen and the design finalized, it is carried into the design and development of the identity system, and then the brand image.View Case Study
In the design of a logo, creating the tone, style, and feel of the logo are important, and in the development of the eventual business image. As part of the project process, the initial versions of the logo presented to a client should include multiple visual directions. With the designed logos having a style, feel and tone, with multiple different directions possible. Once a direction is chosen and the design finalized, it is carried into the design and development of the identity system, and then the brand image.
View Case Study
Case Study Fundraising Campaign
Commissioned to take a fresh approach on the annual fundraising drive campaign for the Upper Makefield Fire Company, this multi-platform campaign was developed to raise funds for the fire company; equipment, education, and resources. The developed approach conveyed the importance of the fire company to the community should an emergency happen. The project development included concept, approach, message, and design, applied to the design of a letter-sized ad, sent through the mail, and corresponding creative applied to the web and social media.View Case Study
Commissioned to take a fresh approach on the annual fundraising drive campaign for the Upper Makefield Fire Company, this multi-platform campaign was developed to raise funds for the fire company; equipment, education, and resources. The developed approach conveyed the importance of the fire company to the community should an emergency happen. The project development included concept, approach, message, and design, applied to the design of a letter-sized ad, sent through the mail, and corresponding creative applied to the web and social media.
View Case Study
Case Study Design Evolution
With the goal of building on the established event brand for this annual to semi-annual event to promote the Reach Organization, raising funds and awareness, each event poster and corresponding creative built on the previous event creative, delivering consistency and tying all three together. Each poster design and it's graphic elements incorporate visual elements of the previous creative, to continue to build presence for the event and organization.View Case Study
With the goal of building on the established event brand for this annual to semi-annual event to promote the Reach Organization, raising funds and awareness, each event poster and corresponding creative built on the previous event creative, delivering consistency and tying all three together. Each poster design and it's graphic elements incorporate visual elements of the previous creative, to continue to build presence for the event and organization.
View Case Study
Case Study Flexible Logo Design
This suite of typographical logos incorporates relevant graphics that represent each service as individual companies and anchor elements universal to all three. The typographic name, ruler element, plus graphic, and typeface are consistent in all three–serving as the anchor elements, while graphics unique to each service and company set each apart. This approach provides a flexibility while ensuring all three are "within brand".View Case Study
This suite of typographical logos incorporates relevant graphics that represent each service as individual companies and anchor elements universal to all three. The typographic name, ruler element, plus graphic, and typeface are consistent in all three–serving as the anchor elements, while graphics unique to each service and company set each apart. This approach provides a flexibility while ensuring all three are "within brand".
View Case Study
Select Projects
The projects and work of Adam Garlinger, including logo design, business identity, and brand development for clients that include attorneys, insurance companies, networking, advisors, consultants, voice artists, and underwriters who are rebranding their corporation, building their business, and establishing a strong business presence. It's not only what we do, but how we do it.view projects
The projects and work of Adam Garlinger, including logo design, business identity, and brand development for clients that include attorneys, insurance companies, networking, advisors, consultants, voice artists, and underwriters who are rebranding their corporation, building their business, and establishing a strong business presence. It's not only what we do, but how we do it.
view projects
Recent Projects
The recent work and latest projects from Adam Garlinger, including building an online brand, carrying forward and applying and existing brand into a new brand, and building on the established value to generate revenue, in projects that include campaign development, building a brand and the development of a website under a brand umbrella.view recent projects
The recent work and latest projects from Adam Garlinger, including building an online brand, carrying forward and applying and existing brand into a new brand, and building on the established value to generate revenue, in projects that include campaign development, building a brand and the development of a website under a brand umbrella.
view recent projects
Featured Projects & Work
The featured projects and works of Adam Garlinger, with projects that include brand development, building a product offering, business ecosystem development, visual branding, campaign design, website development, creative process, and the brand evolution of a renamed business.view the featured projects
The featured projects and works of Adam Garlinger, with projects that include brand development, building a product offering, business ecosystem development, visual branding, campaign design, website development, creative process, and the brand evolution of a renamed business.
view the featured projects
Located in New Jersey where Washington crossed the Delaware into New Jersey to win the war, Design Solutions Adam Garlinger is an advertising and design studio that helps clients differentiate their business from those they compete with...to stand out, be seen, and be remembered.
Delivering the first impression their business needs to accelerate the return on investment that is their business.
38 River Drive, Titusville New Jersey | adam@adamgarlinger.com
38 River Drive, Titusville New Jersey | adam@adamgarlinger.com
Design Solutions Adam Garlinger | 908.581.3393
 |
 |
 |
 |
 |
 |
 |