Brand Development
The development of the Equanimous Practice brand included the design and development of the identity, the messaging, and the visual brand., Including the logo, tagline, messaging, statements, and the layouts for the business image for marketing and advertising.
The logo design was based on the Practice ethos, the meaning behind the name, and the association of wellness, the lotus flower. The goal in the design of the logo was to create something that wasn’t limiting in its usage and application, and could be applied broadly. The logo was responsive in how it was fleshed out, with the Practice name, tagline, tagline, statements, and calls-to-action.
In the development of the Practice brand, establishing the tone and feel was essential. Achieved through the writing, the goal was to convey a confident and assertive tone. Once the core business statement was created it was developed into the tagline, messaging, and a suite of statements. With the tone and feel of the writing established, it became a foundational ingredient of the business image.
In the design of the Practice business image, the photography and typography play an important role. In the layouts, the typefaces, typesetting, and imagery reflect the tone of the writing. The photography chosen was essential to the business image, both in the concept of the imagery and establishing the feel of the creative. The assertive tone of the messaging was reflected through the large typographic statement that juxtaposed perfectly with the chosen photography.
From the primary business image, additional layouts were designed, using the palette of statements and messaging. These layouts contained the core ingredients in the primary design to keep it within the visual brand. The flexibility enables the client to keep their marketing, social media content, and promotion fresh, while being brand consistent.
Equanimous Health & Wellness
The development of the Equanimous Practice brand included the design and development of the identity, the messaging, and the visual brand., Including the logo, tagline, messaging, statements, and the layouts for the business image for marketing and advertising.
The logo design was based on the Practice ethos, the meaning behind the name, and the association of wellness, the lotus flower. The goal in the design of the logo was to create something that wasn’t limiting in its usage and application, and could be applied broadly. The logo was responsive in how it was fleshed out, with the Practice name, tagline, tagline, statements, and calls-to-action.
In the development of the Practice brand, establishing the tone and feel was essential. Achieved through the writing, the goal was to convey a confident and assertive tone. Once the core business statement was created it was developed into the tagline, messaging, and a suite of statements. With the tone and feel of the writing established, it became a foundational ingredient of the business image.
In the design of the Practice business image, the photography and typography play an important role. In the layouts, the typefaces, typesetting, and imagery reflect the tone of the writing. The photography chosen was essential to the business image, both in the concept of the imagery and establishing the feel of the creative. The assertive tone of the messaging was reflected through the large typographic statement that juxtaposed perfectly with the chosen photography.
From the primary business image, additional layouts were designed, using the palette of statements and messaging. These layouts contained the core ingredients in the primary design to keep it within the visual brand. The flexibility enables the client to keep their marketing, social media content, and promotion fresh, while being brand consistent.
Project Notes Equanimous
In the development of the Practice brand, establishing the tone and feel was essential. It was achieved through the writing, imagery, typefaces, and design. Once the business brand was designed, it was developed into multiple layout sizes, for marketing, communications, and online content.
In the development of the Practice brand, establishing the tone and feel was essential. It was achieved through the writing, imagery, typefaces, and design. Once the business brand was designed, it was developed into multiple layout sizes, for marketing, communications, and online content.
Brand Development DaVinci
The project included the design of the medical practice brand, including the business image, identity, and copywriting. The development of the Practice brand included the business value, differentiators, competitive advantage, and value proposition, applied into the writing, messaging, and concept used to create the business image.
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The project included the design of the medical practice brand, including the business image, identity, and copywriting. The development of the Practice brand included the business value, differentiators, competitive advantage, and value proposition, applied into the writing, messaging, and concept used to create the business image.
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Brand Development Signature Advisors
Starting with the development of the brand through to the development of the website, the project included the identity design, company image, messaging, writing, design system, website development, the components for the company's online presence, and brand guidelines. The project also included strategies for the maintenance of the site, and to continually strengthen the online visibility of the website.View Project
Starting with the development of the brand through to the development of the website, the project included the identity design, company image, messaging, writing, design system, website development, the components for the company's online presence, and brand guidelines. The project also included strategies for the maintenance of the site, and to continually strengthen the online visibility of the website.
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Brand Development Octane581
Octane581 is a complete communication solution for clients in all professions, trades, and industries. Building from a deep value formula, cultivated from the client’s developed business value. Octane581 is tailored to the client's business, within the industry they operate in. The development of the Octane581 brand included the concept, design, writing, messaging, development, and architecture.View Project
Octane581 is a complete communication solution for clients in all professions, trades, and industries. Building from a deep value formula, cultivated from the client’s developed business value. Octane581 is tailored to the client's business, within the industry they operate in. The development of the Octane581 brand included the concept, design, writing, messaging, development, and architecture.
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Brand Development Victory
Victory is an independent business development offering that connects businesses to clients, customers, and to other relevant businesses, building an independent business ecosystem. Victory was developed to work across the whole of the independent business community, with the architecture enabling it to be applied to multiple industries, professions, and trades.View Project
Victory is an independent business development offering that connects businesses to clients, customers, and to other relevant businesses, building an independent business ecosystem. Victory was developed to work across the whole of the independent business community, with the architecture enabling it to be applied to multiple industries, professions, and trades.
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Brand Evolution The Gardens
With the business renamed, the established brand needed to be carried forward, incorporating the equity it had built over the years. A new location was also being added which needed to be incorporated into the website, with an update to the website layout, content structure, and website architecture.View Project
With the business renamed, the established brand needed to be carried forward, incorporating the equity it had built over the years. A new location was also being added which needed to be incorporated into the website, with an update to the website layout, content structure, and website architecture.
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Campaign Design Upper Makefield
For the fourth straight year the Upper Makefield Fire Company hired Adam Garlinger to design their annual fundraising. A campaign to raise funds for the Fire Company’s operational needs, continued training, and education. As in previous years, the project development included the campaign concept, messaging, writing, and design, and layout of the mailer package.View Project
For the fourth straight year the Upper Makefield Fire Company hired Adam Garlinger to design their annual fundraising. A campaign to raise funds for the Fire Company’s operational needs, continued training, and education. As in previous years, the project development included the campaign concept, messaging, writing, and design, and layout of the mailer package.
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Development Creative Process
Starting the creative process, words and imagery, establishing the tone and feel of the messaging and imagery, the writing and the design are done together, as part of the initial creative process, with statements written out to create a feel for what the messaging will say and how it will be said.View Project
Starting the creative process, words and imagery, establishing the tone and feel of the messaging and imagery, the writing and the design are done together, as part of the initial creative process, with statements written out to create a feel for what the messaging will say and how it will be said.
View Project
Located in New Jersey where Washington crossed the Delaware into New Jersey to win the war, Design Solutions Adam Garlinger is an advertising and design studio that helps clients differentiate their business from those they compete with...to stand out, be seen, and be remembered.
Delivering the first impression their business needs to accelerate the return on investment that is their business.
38 River Drive, Titusville New Jersey | adam@adamgarlinger.com
38 River Drive, Titusville New Jersey | adam@adamgarlinger.com
Design Solutions Adam Garlinger | 908.581.3393
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