Brand Evolution
With the business renamed, the established brand needed to be carried forward, incorporating the equity it had built over the years. A new location was also being added which needed to be incorporated into the website, with an update to the website layout, content structure, and website architecture.
To accomplish the renaming while carrying forward the existing brand, the logo, graphic elements, messaging, and the writing were updated. Within this process, existing typographic design elements incorporated the new location, with new graphics created for the second location. The added new location presented an opportunity to strengthen the overall brand and the original location. Using the existing visual style of the design elements, graphics were created for both locations, with messaging and writing developed.
While the writing was updated to reflect the new name, content for the new location had to be written in the established tone, style, and feel. With the new writing incorporated into existing content to ensure it works as one, and within brand.
With the updated messaging, writing, and written content developed, the graphics provided a better visual structure in the website layout, and helped better lead visitors through the content, pages, and website. The website architecture was updated to incorporate the new content as new pages and additions to existing pages. With the updates reflected in the links and website navigation.
Les Jardins to The Gardens
With the business renamed, the established brand needed to be carried forward, incorporating the equity it had built over the years. A new location was also being added which needed to be incorporated into the website, with an update to the website layout, content structure, and website architecture.
To accomplish the renaming while carrying forward the existing brand, the logo, graphic elements, messaging, and the writing were updated. Within this process, existing typographic design elements incorporated the new location, with new graphics created for the second location. The added new location presented an opportunity to strengthen the overall brand and the original location. Using the existing visual style of the design elements, graphics were created for both locations, with messaging and writing developed.
While the writing was updated to reflect the new name, content for the new location had to be written in the established tone, style, and feel. With the new writing incorporated into existing content to ensure it works as one, and within brand.
With the updated messaging, writing, and written content developed, the graphics provided a better visual structure in the website layout, and helped better lead visitors through the content, pages, and website. The website architecture was updated to incorporate the new content as new pages and additions to existing pages. With the updates reflected in the links and website navigation.
Project Notes The Gardens
Renamed to The Gardens, the existing brand needed to be carried forward into the redesign of graphics and the rewriting of content. To achieve the change, new graphics, messaging, and written content had to be developed, as there was a new location being added. This provided the opportunity to use the new location and the two locations, to strengthen the brand.
Renamed to The Gardens, the existing brand needed to be carried forward into the redesign of graphics and the rewriting of content. To achieve the change, new graphics, messaging, and written content had to be developed, as there was a new location being added. This provided the opportunity to use the new location and the two locations, to strengthen the brand.
Brand Development DaVinci
The project included the design of the medical practice brand, including the business image, identity, and copywriting. The development of the Practice brand included the business value, differentiators, competitive advantage, and value proposition, applied into the writing, messaging, and concept used to create the business image.
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The project included the design of the medical practice brand, including the business image, identity, and copywriting. The development of the Practice brand included the business value, differentiators, competitive advantage, and value proposition, applied into the writing, messaging, and concept used to create the business image.
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Brand Development Equanimous
The development of the Equanimous Practice brand included the design and development of the identity, the messaging, and the visual brand., Including the logo, tagline, messaging, statements, and the layouts for the business image for marketing and advertising.View Project
The development of the Equanimous Practice brand included the design and development of the identity, the messaging, and the visual brand., Including the logo, tagline, messaging, statements, and the layouts for the business image for marketing and advertising.
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Brand Development Signature Advisors
Starting with the development of the brand through to the development of the website, the project included the identity design, company image, messaging, writing, design system, website development, the components for the company's online presence, and brand guidelines. The project also included strategies for the maintenance of the site, and to continually strengthen the online visibility of the website.View Project
Starting with the development of the brand through to the development of the website, the project included the identity design, company image, messaging, writing, design system, website development, the components for the company's online presence, and brand guidelines. The project also included strategies for the maintenance of the site, and to continually strengthen the online visibility of the website.
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Brand Development Octane581
Octane581 is a complete communication solution for clients in all professions, trades, and industries. Building from a deep value formula, cultivated from the client’s developed business value. Octane581 is tailored to the client's business, within the industry they operate in. The development of the Octane581 brand included the concept, design, writing, messaging, development, and architecture.View Project
Octane581 is a complete communication solution for clients in all professions, trades, and industries. Building from a deep value formula, cultivated from the client’s developed business value. Octane581 is tailored to the client's business, within the industry they operate in. The development of the Octane581 brand included the concept, design, writing, messaging, development, and architecture.
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Brand Development Victory
Victory is an independent business development offering that connects businesses to clients, customers, and to other relevant businesses, building an independent business ecosystem. Victory was developed to work across the whole of the independent business community, with the architecture enabling it to be applied to multiple industries, professions, and trades.View Project
Victory is an independent business development offering that connects businesses to clients, customers, and to other relevant businesses, building an independent business ecosystem. Victory was developed to work across the whole of the independent business community, with the architecture enabling it to be applied to multiple industries, professions, and trades.
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Campaign Design Upper Makefield
For the fourth straight year the Upper Makefield Fire Company hired Adam Garlinger to design their annual fundraising. A campaign to raise funds for the Fire Company’s operational needs, continued training, and education. As in previous years, the project development included the campaign concept, messaging, writing, and design, and layout of the mailer package.View Project
For the fourth straight year the Upper Makefield Fire Company hired Adam Garlinger to design their annual fundraising. A campaign to raise funds for the Fire Company’s operational needs, continued training, and education. As in previous years, the project development included the campaign concept, messaging, writing, and design, and layout of the mailer package.
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Development Creative Process
Starting the creative process, words and imagery, establishing the tone and feel of the messaging and imagery, the writing and the design are done together, as part of the initial creative process, with statements written out to create a feel for what the messaging will say and how it will be said.View Project
Starting the creative process, words and imagery, establishing the tone and feel of the messaging and imagery, the writing and the design are done together, as part of the initial creative process, with statements written out to create a feel for what the messaging will say and how it will be said.
View Project
Located in New Jersey where Washington crossed the Delaware into New Jersey to win the war, Design Solutions Adam Garlinger is an advertising and design studio that helps clients differentiate their business from those they compete with...to stand out, be seen, and be remembered.
Delivering the first impression their business needs to accelerate the return on investment that is their business.
38 River Drive, Titusville New Jersey | adam@adamgarlinger.com
38 River Drive, Titusville New Jersey | adam@adamgarlinger.com
Design Solutions Adam Garlinger | 908.581.3393
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