brunswick letip brand identity by adam garlinger
Brunswick LeTip / Brand Identity & Design
Brunswick LeTip is the New Brunswick New Jersey chapter of LeTip International, a professional networking organization with chapters throughout The United States and Canada. With the business and chapter goal of bringing in new members, the projects needed to accomplish business goals. The project included the development of the primary identity and supporting visuals, the development of branded messaging, and the development of marketing materials. Click or Scroll Down to View Project

Brunswick LeTip identity development by adam garlinger
Primary Logomark Identity
Incorporates Chapter initials in a monogram type identity in the single color palette.
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Project Thinking
Using the University colors, Chapter location and strong messaging would empower the audience to make connections and associations that would strenghthen interest in Chapter meetings and events, with bold statements that would communicate the benefits of Chapter membership.
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Brunswick Letip logo identity by adam garlinger illustration and design


Alternate Logomark
A secondary version of the logo was created to provide flexibility in usage in various promotional efforts.
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Brunswick Letip logo identity by adam garlinger illustration and design
Identity Graphic Elements
Graphic elements were developed from the logomark.
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Brunswick Letip suite of logomarks by adam garlinger illustration and design
Suite of Logomarks
A suite of logo marks developed to provide flexibility in application and usage.
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Brunswick Letip suite of logomarks by adam garlinger illustration and design
Event Promotion
Promotional initiatives were created using the identity and design elements.
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Brunswick Letip suite of logomarks by adam garlinger illustration and design
Chapter Promotional Materials
Chapter messaging used in promotional materials was used to build interest in meetings and events.
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Brunswick Letip suite of logomarks by adam garlinger illustration and design
Chapter Website
The Chapter website was built using the developed brand messaging, design elements and applied information to factual statements to enhance the benefits through design and messaging, to promote meetings and promote events.
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Project Summary
With the Chapter location and the nearby University, the use of color would help brand the Chapter. The development of messaging used strong statements that were reflected by the use of bold colors, graphics and typography to communicate the benefits of Chapter membership.



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Located on the Delaware River in historic Titusville New Jersey, Adam Garlinger Illustration + Design is a multi-disciplinary design agency that creates communication solutions that incorporates identity, message and design., developed through architecture, strategy and a defined approach, applied through print, web and social media. Communication solutions that deliver that needed first impression, accelerate response and transform opportunity into business. Design solutions by Adam Garlinger Illustration + Design, Titusville New Jersey, 908.581.3393
908.581.3393 / adam@adamgarlinger.com
Capabilities & Services
Solutions through a full-suite of integrated services that include: business-to-brand architecture, brand development, identity systems and visual language, logo design and corporate identity, integrated direct mail and advertising, business development, consulting services, responsive website design and the development of a web presence that integrates approach with strategy and services. Adam Garlinger Illustration + Design, the approach, strategy, message and design that delivers that needed first impression and delivers results. Read More
Backed By...
Ideas, strategies and experience, backed by the knowledge and understanding of your business, creates the approach to create, build and deliver communication initiatives relevant to the needs of your audience., eliminates wasted efforts and delivers the right message, to connect with your audience, build your business presence and accelerate response that delivers results.