Primary Logomark Identity
Incorporates Chapter initials in a monogram type identity in the single color palette.
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Project Thinking
Using the University colors, Chapter location and strong messaging would empower the audience to make connections and associations that would strenghthen interest in Chapter meetings and events, with bold statements that would communicate the benefits of Chapter membership.
Alternate Logomark
A secondary version of the logo was created to provide flexibility in usage in various promotional efforts.
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Identity Graphic Elements
Graphic elements were developed from the logomark.
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Suite of Logomarks
A suite of logo marks developed to provide flexibility in application and usage.
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Event Promotion
Promotional initiatives were created using the identity and design elements.
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Chapter Promotional Materials
Chapter messaging used in promotional materials was used to build interest in meetings and events.
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Chapter Website
The Chapter website was built using the developed brand messaging, design elements and applied information to factual statements to enhance the benefits through design and messaging, to promote meetings and promote events.
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Project Summary
With the Chapter location and the nearby University, the use of color would help brand the Chapter. The development of messaging used strong statements that were reflected by the use of bold colors, graphics and typography to communicate the benefits of Chapter membership.
Capabilities & ServicesSolutions through a full-suite of integrated services that include: business-to-brand architecture, brand development, identity systems and visual language, logo design and corporate identity, integrated direct mail and advertising, business development, consulting services, responsive website design and the development of a web presence that integrates approach with strategy and services. Adam Garlinger Illustration + Design, the approach, strategy, message and design that delivers that needed first impression and delivers results.
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Ideas, strategies and experience, backed by the knowledge and understanding of your business, creates the approach to create, build and deliver communication initiatives relevant to the needs of your audience., eliminates wasted efforts and delivers the right message, to connect with your audience, build your business presence and accelerate response that delivers results.
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The Difference...Contact us today to learn how the understanding of your business, industry, market and the audience your business needs to reach, accelerates response and delivers results. Contact Adam Garlinger Illustration + Design at: 38 River Drive, Titusville New Jersey. 908.581.3393 or
adam@adamgarlinger.com