Funnels and Onboarding
Working with efforts like marketing, advertising, or even with your content on social media, funnels can be a powerful tool. Funnels can be used to showcase your products and services, illustrate your business value, or onboard potential clients. Effectively developed and structured, funnels are a way to navigate readers through the key elements that set your business apart.
With an entrance all the way through to a payoff or “reward”, the funnel's structure, content, navigation, and roadmap are essential. Using an entry point such as a landing page, website page, or social media post, the architecture, content, and navigation of the funnel is essential to a return on investment. In addition to the payoff, keeping viewers engaged along the way is essential. A funnel presents an opportunity to tell a story, using each stage of the funnel to deliver your business value, benefits, differentiators, and competitive advantage.
The concept behind a funnel can be applied to the development of content, navigating the reader deeper into the reasons why they should work with your business. This makes the writing, the structure of content, the navigation through the content, and ending payoff essential. An approach and endeavor well worth the investment of time.
With the funnel written, designed, and developed, it can be used as a template to quickly build future funnels. As part of the comprehensive online strategy, funnels can be added-to and extended on an ongoing basis. Seamlessly working with LinkedIn, marketing efforts, your website, and other online platforms.
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