Business Value In Action
After the business value is developed and built into actionable content, it can be applied to your website, and communications, marketing, and online content. Value-rich content that communicates the needed solutions you provide will better resonate with those you need to reach and convince.
As part of the value development, it is essential to build a brand architecture, to organize content and structure it within your communications ecosystem. Reflected in your website for example, the website architecture should be developed from the brand architecture., The structuring of pages, written content, and navigation. With pages built to showcase how the business value meets needs, solves problems, and provides the solutions to the problems potential clients face.
Because a website is the online hub of your ecosystem, developing your business value into compelling content is essential. As is the structure of content, architecture, user-experience, and navigation. Ensure the website content is written and structured so it communicates how your business, products, and services can provide the solutions needed.
For example, content such as case studies can demonstrate the knowledge of the challenges clients face, written to illustrate how your business solved those challenges. In addition, the content within the case study can be developed into landing pages, microsites, and social media content. Organized and structured using a roadmap to navigate readers into your website.
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The projects and work of Adam Garlinger, including logo design, business identity, and brand development for clients that include attorneys, insurance companies, networking, advisors, consultants, voice artists, and underwriters who are rebranding their corporation, building their business, and establishing a strong business presence. It's not only what we do, but how we do it.
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Located in New Jersey where Washington crossed the Delaware into New Jersey to win the war, Design Solutions Adam Garlinger is an advertising and design studio that helps clients differentiate their business from those they compete with...to stand out, be seen, and be remembered.
Delivering the first impression their business needs to accelerate the return on investment that is their business.
Design Solutions Adam Garlinger | 908.581.3393