Refine Add To & Build On
To not only deepen the business value but increase the online visibility of your website, consistently build-on existing content within your website. In this approach, existing written content is added to, new content is added to the existing pages, and new pages are added to the website. This method not only strengthens the business value, it can help increase search engine position. Along with repurposing content and initiatives, this approach also maximizes your use of available time, something always in short supply.
This approach ensures search engines see the site as consistently updated, foundational elements to high search engine position. Within this methodology, the ingredients of business value are deepened, becoming more compelling, and strengthening your value proposition. With the writing and content consistently updated and refined, search engines see this as a benefit to the reader, rewarding the website with higher search engine position.
Applied to marketing, this approach can extend the reach of paid advertising dollars, enabling spent dollars to be stretched farther. When the content is added-to over time, it can deepen the value of your offerings. Taking it a step further, the content can work as a funnel to drive visitors into specific pages of your website, used as a mechanism to onboard new business.
“Structuring content not only enables you to lead visitors from the advertising into your website, it enables you to showcase elements of your business value, differentiators, and competitive advantage. Developing a comprehensive roadmap, the content can be structured to work as a marketing funnel to onboard new business.”
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