Search Engine Position
Although a well-written, organized, and developed website are the foundational ingredients in a high visibility and position. The frequent updates, additions, and upkeep of a website are essential to being found before competitors.
Building high search engine position is a continual process, with efforts that include: adding quality content, building on the existing content, and adding relevant new content on a regular basis. In addition to these consistent efforts, developing corresponding content for any advertising efforts within the website is essential. With updating pages, links, and the website navigation as part of that process.
“In addition to website updates and additions, adding corresponding content for marketing efforts into your website will further strengthen visibility. With corresponding content on outside platforms to drive traffic into the site. Paying strict attention to inbound and outbound links between the website and other platforms, keeping corresponding info on all platforms up-to-date.”
Although the quality of written content and how it's structured within the site is the most important factor for high search engine position, the foundation elements like keywords and other tags are still essential. When building your site, all images should have descriptive ALT tags, links with Title and Description tags, a website Description, and website Keywords that use words within the page’s written content. These are foundational elements of a website that should not be overlooked.
Other technical efforts include keeping the sitemap.xml and robots.txt file up to date and reflecting any changes and additions to your website. To keep your website fresh and up to date, a structure and strategy should be developed for the site overall and each page.
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Go From Here... The Next Steps
Essential to realizing the potential of your business and generating the revenue that reflects the solutions your business provides is the development of your business value, including the differentiators, unique selling proposition, and the competitive advantage. These essential ingredients then become your business brand and communication materials. This approach ensures you can differentiate your business from the competition, ensuring you can position your business from a position of strength.
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The projects and work of Adam Garlinger, including logo design, business identity, and brand development for clients that include attorneys, insurance companies, networking, advisors, consultants, voice artists, and underwriters who are rebranding their corporation, building their business, and establishing a strong business presence. It's not only what we do, but how we do it.
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Located in New Jersey where Washington crossed the Delaware into New Jersey to win the war, Design Solutions Adam Garlinger is an advertising and design studio that helps clients differentiate their business from those they compete with...to stand out, be seen, and be remembered.
Delivering the first impression their business needs to accelerate the return on investment that is their business.
Design Solutions Adam Garlinger | 908.581.3393