Case Study Secondary Website
As part of a direct mail campaign for Walnut Advisory Corporation, standalone websites were developed to promote the three company products. The overall company brand, the value structure, and the architecture of the brand was reflected in each of the three product websites.
Built from the overall company brand, the individual product brands were conveyed through the content and structure of each individual websites, conveying the value, differentiators, and competitive advantage of each product, while using the overall company brand as an anchor. This approach was taken to convey and build off-of the company's established brand value, applied to the architecture and content structure of each of the three product websites.
The three websites were structured to build off each other to strengthen the online presence, using the overall brand value, unique differentiators, and competitive advantage incorporated into each site. This was achieved through the written content, structure of pages, links, and navigation. This approach enabled each of the individual websites to work together through the strong brand value, reflected in the website structure.
To ensure the main company website seamlessly functioned with each of the individual websites, the product pages within the main company website were updated and deepened to work with the product websites. This ensured the three product sites strengthened the visibility of the primary company website.
Because the campaign was launched using direct mail, each of the product site received direct and unique visits which helped with the search engine algorithm. With a deep and comprehensive architecture in place connecting all the sites, this approach enabled each website to strengthen the position of all the sites in the online ecosystem. The approach, strategy, and execution led to Increased sales, generated new business, and strengthened the online presence of the company.
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Secondary Website Strategy.Back to
Building a Strong Business Presence.
Build Your Value
Identify the elements of your business and what you provide to develop a stronger and more compelling business value, to better position your business and better convey your value to those you need to reach.Read More
Identify the elements of your business and what you provide to develop a stronger and more compelling business value, to better position your business and better convey your value to those you need to reach.
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Value In Action
Develop and apply written content that incorporates your business value into communication efforts and platforms that showcase the needed solutions your business can provide, to better position and promote your business.Read More
Develop and apply written content that incorporates your business value into communication efforts and platforms that showcase the needed solutions your business can provide, to better position and promote your business.
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Develop a Strategic Approach
Create and develop value-driven content to cultivate a stronger approach to business development. Through a strategic approach to identifying and addressing the solutions to problems your business solves, through your value and offerings.Read More
Create and develop value-driven content to cultivate a stronger approach to business development. Through a strategic approach to identifying and addressing the solutions to problems your business solves, through your value and offerings.
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Using Developed Value
With the business value incorporated into your content, website, mediums, and platforms, develop the online ecosystem needed to achieve high visibility and the position of your website in search results, ensuring your business is found.Read More
With the business value incorporated into your content, website, mediums, and platforms, develop the online ecosystem needed to achieve high visibility and the position of your website in search results, ensuring your business is found.
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Create Case Studies
Case studies provide the opportunity to showcase the true value of your offerings and the solutions those offerings provide. And why they are essential to your audience and their business.Read More
Case studies provide the opportunity to showcase the true value of your offerings and the solutions those offerings provide. And why they are essential to your audience and their business.
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Value and Search Engines
Create and incorporate value-driven content into your website to build the needed search engine position of your business, and strengthen the search results for your products and services.Read More
Create and incorporate value-driven content into your website to build the needed search engine position of your business, and strengthen the search results for your products and services.
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Online Architecture
Build the comprehensive website and online architecture to build your business presence, increase visibility, and strengthen needed search engine position, to be found by those your business needs to connect with.Read More
Build the comprehensive website and online architecture to build your business presence, increase visibility, and strengthen needed search engine position, to be found by those your business needs to connect with.
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Search Engine Position
Although a well-written, designed, built, and structured site is the foundation of a website positioned for high visibility, the frequent maintenance, updates, and additions to the website are essential to your website being found before your competitors.Read More
Although a well-written, designed, built, and structured site is the foundation of a website positioned for high visibility, the frequent maintenance, updates, and additions to the website are essential to your website being found before your competitors.
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Advertising and Marketing Efforts
With your value-driven content applied to communication efforts like ad campaigns, direct mail, or marketing initiatives like search engine ads, the development of corresponding content within your website and online ecosystem can extend the reach of the efforts.Read More
With your value-driven content applied to communication efforts like ad campaigns, direct mail, or marketing initiatives like search engine ads, the development of corresponding content within your website and online ecosystem can extend the reach of the efforts.
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Superior Campaign Development
Essential to advertising and marketing initiatives that strengthen the efforts and deliver better results, developing corresponding content from those initiatives for your website, mediums, and the platforms of your online ecosystem will deliver superior results.Read More
Essential to advertising and marketing initiatives that strengthen the efforts and deliver better results, developing corresponding content from those initiatives for your website, mediums, and the platforms of your online ecosystem will deliver superior results.
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Refine, Add-to, and Build-On
To maximize use of available time and more importantly build on results to strengthen the presence of your business, consistently build onto and refine existing content within your website and online platforms.Read More
To maximize use of available time and more importantly build on results to strengthen the presence of your business, consistently build onto and refine existing content within your website and online platforms.
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Better Approach & Superior Results
Instead of sending visitors to your homepage from marketing efforts, online advertising, and other communication initiatives, a better approach is to develop corresponding content that supports and works in tandem with the your communication and advertising efforts.Read More
Instead of sending visitors to your homepage from marketing efforts, online advertising, and other communication initiatives, a better approach is to develop corresponding content that supports and works in tandem with the your communication and advertising efforts.
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Organic Strategies
Create, develop and implement organic strategies and materials that strengthen and extend the reach and the effectiveness of paid advertising efforts and campaigns., and build on results long after paid efforts cease.Read More
Create, develop and implement organic strategies and materials that strengthen and extend the reach and the effectiveness of paid advertising efforts and campaigns., and build on results long after paid efforts cease.
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The Long-Term Approach & Payoff
Incorporating an organic approach to business building, this turnkey strategy can strengthen advertising, promotion, and all communication efforts, to extend the reach your efforts and the presence of your business.Read More
Incorporating an organic approach to business building, this turnkey strategy can strengthen advertising, promotion, and all communication efforts, to extend the reach your efforts and the presence of your business.
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Incorporate Google
Incorporate the Google Business offerings into your online ecosystem to help increase the reach of business building efforts, using the features of Google My Business to deliver content, as part of a comprehensive strategy to increase your online visibility and business presence.Read More
Incorporate the Google Business offerings into your online ecosystem to help increase the reach of business building efforts, using the features of Google My Business to deliver content, as part of a comprehensive strategy to increase your online visibility and business presence.
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Google My Business
With content development, marketing initiatives, and search position building efforts in place, the effective use of Google My Business can help strengthen the ability to reach those in need of your services and the solutions you provide.Read More
With content development, marketing initiatives, and search position building efforts in place, the effective use of Google My Business can help strengthen the ability to reach those in need of your services and the solutions you provide.
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Develop a Secondary Website
As part of your comprehensive business building initiatives, a secondary website can be an effective component of a campaign, showcase your offerings, or illustrate the solutions your business provides, while working with your website to increase the online visibility of your business.Read More
Read the Secondary Website Case Study
As part of your comprehensive business building initiatives, a secondary website can be an effective component of a campaign, showcase your offerings, or illustrate the solutions your business provides, while working with your website to increase the online visibility of your business.
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Read the Secondary Website Case Study
Go From Here... The Next Steps
Essential to realizing the potential of your business and generating the revenue that reflects the solutions your business provides is the development of your business value, including the differentiators, unique selling proposition, and the competitive advantage. These essential ingredients then become your business brand and communication materials. This approach ensures you can differentiate your business from the competition, ensuring you can position your business from a position of strength.Let's Talk
Essential to realizing the potential of your business and generating the revenue that reflects the solutions your business provides is the development of your business value, including the differentiators, unique selling proposition, and the competitive advantage. These essential ingredients then become your business brand and communication materials. This approach ensures you can differentiate your business from the competition, ensuring you can position your business from a position of strength.
Let's Talk
Select Projects
The projects and work of Adam Garlinger, including logo design, business identity, and brand development for clients that include attorneys, insurance companies, networking, advisors, consultants, voice artists, and underwriters who are rebranding their corporation, building their business, and establishing a strong business presence. It's not only what we do, but how we do it.view projects
The projects and work of Adam Garlinger, including logo design, business identity, and brand development for clients that include attorneys, insurance companies, networking, advisors, consultants, voice artists, and underwriters who are rebranding their corporation, building their business, and establishing a strong business presence. It's not only what we do, but how we do it.
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Select Case Studies
The select project case studies and in-depth examination of strategy, approach, process, and the development of creative that provides the solutions clients need to build their brand, establish the presence of their business, generates revenue, strengthens online visibility, and evolves the creative that ensures their brand is fresh and relevant in markets saturated with competition.view case studies
The select project case studies and in-depth examination of strategy, approach, process, and the development of creative that provides the solutions clients need to build their brand, establish the presence of their business, generates revenue, strengthens online visibility, and evolves the creative that ensures their brand is fresh and relevant in markets saturated with competition.
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Recent Projects
Recent The recent work and latest projects from Adam Garlinger, including building an online brand, carrying forward and applying and existing brand into a new brand, and building on the established value to generate revenue, in projects that include campaign development, building a brand and the development of a website under a brand umbrella.view recent projects
Recent The recent work and latest projects from Adam Garlinger, including building an online brand, carrying forward and applying and existing brand into a new brand, and building on the established value to generate revenue, in projects that include campaign development, building a brand and the development of a website under a brand umbrella.
view recent projects
About Us
A strategic approach to developing creative that cuts through the noise and delivers the results clients need to make that first impression. Compelling and effective creative that resonates, enabling our clients to be seen, stand out, be remembered, and thought of first when those their business needs to reach are in need of the products and services their business provides. This approach and result is delivered through creative built on the knowledge of their business, industry, and those their business needs to connect with.read more
A strategic approach to developing creative that cuts through the noise and delivers the results clients need to make that first impression. Compelling and effective creative that resonates, enabling our clients to be seen, stand out, be remembered, and thought of first when those their business needs to reach are in need of the products and services their business provides. This approach and result is delivered through creative built on the knowledge of their business, industry, and those their business needs to connect with.
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Capabilities & Services
Backed by the comprehensive knowledge of our clients' business, industry, market, and audience their business needs to reach, Adam Garlinger helps clients deliver the first impression that resonates, and the representation of their business that sets them apart. Not just a pretty picture but effective creative through logo design, corporate identity, and brand development that delivers., copywriting and messaging., web design and development that builds and strengthens the online presence., integrated advertising and marketing that incorporates print, web and social media. Adam Garlinger delivers solutions through services that accelerates results to deliver the return on investment that is our client's business.read more
Backed by the comprehensive knowledge of our clients' business, industry, market, and audience their business needs to reach, Adam Garlinger helps clients deliver the first impression that resonates, and the representation of their business that sets them apart. Not just a pretty picture but effective creative through logo design, corporate identity, and brand development that delivers., copywriting and messaging., web design and development that builds and strengthens the online presence., integrated advertising and marketing that incorporates print, web and social media. Adam Garlinger delivers solutions through services that accelerates results to deliver the return on investment that is our client's business.
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A Results-Driven Approach
This approach is based on the comprehensive understanding of their industry and audience, and the development of what sets their business apart, what solutions they provide, and why those solutions are needed.... through identity, image, and message that resonates and is remembered.read more
This approach is based on the comprehensive understanding of their industry and audience, and the development of what sets their business apart, what solutions they provide, and why those solutions are needed.... through identity, image, and message that resonates and is remembered.
read more
A Tailored Strategy
Not the one-size-fits-all approach that fails to set businesses apart and fails to deliver. We apply a results-driven approach built on developing our client's value, what sets them apart, and what that does for their clients into our proven process that delivers the competitive advantage that enables our clients to stand apart from competitors and established brands in today's competitive business environment where first impressions are the only chance businesses get to make an impression.read more
Not the one-size-fits-all approach that fails to set businesses apart and fails to deliver. We apply a results-driven approach built on developing our client's value, what sets them apart, and what that does for their clients into our proven process that delivers the competitive advantage that enables our clients to stand apart from competitors and established brands in today's competitive business environment where first impressions are the only chance businesses get to make an impression.
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Connect With Us
Located in Titusville New Jersey where Washington crossed the Delaware into New Jersey on Christmas night, Design Solutions Adam Garlinger is an advertising and design studio that helps clients identity and build the value of their business, define what sets them apart, and communicate what makes them better, to stand out and be remembered., Delivering the first impression that resonates and opens the door for conversation to continue.read more
Located in Titusville New Jersey where Washington crossed the Delaware into New Jersey on Christmas night, Design Solutions Adam Garlinger is an advertising and design studio that helps clients identity and build the value of their business, define what sets them apart, and communicate what makes them better, to stand out and be remembered., Delivering the first impression that resonates and opens the door for conversation to continue.
read more
Clients & Partners
From new business to established brand, organization or corporation with a wide range of products or services in demand, Adam Garlinger has worked with clients in a wide range of industries, professions, and industries, ranging from insurance, financial, entertainment, children's organization, tradesmen, and professional sports.read more
From new business to established brand, organization or corporation with a wide range of products or services in demand, Adam Garlinger has worked with clients in a wide range of industries, professions, and industries, ranging from insurance, financial, entertainment, children's organization, tradesmen, and professional sports.
read more
Located in New Jersey where Washington crossed the Delaware into New Jersey to win the war, Design Solutions Adam Garlinger is an advertising and design studio that helps clients differentiate their business from those they compete with...to stand out, be seen, and be remembered.
Delivering the first impression their business needs to accelerate the return on investment that is their business.
Design Solutions Adam Garlinger | 908.581.3393
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