Design Evolution Case Study
Coinciding with marketing efforts and website updates to maintain search engine position, the brand, company image, and messaging was evolved on a consistent basis to ensure the brand was kept fresh. While not an overhaul as there was no reason or purpose, the creative was refined and built on, while still maintaining the brand standards and the look of the company image. Using the brand style guide to ensure the look and feel was maintained and the core brand kept consistent, new photos and visual elements were added while still maintaining the established look defined in the brand standards. The writing and messaging were refined and added-to, with the brand's value structure now deepened. Colors were added to that palette and strategically applied to existing elements and colors. Typefaces were added to the palette and worked with the existing typefaces, using the refined messaging as graphic elements. In this approach and execution, the typefaces, colors, graphic elements, and photos added-to and strengthened the brand, adding depth to the company image and overall brand.
This strategy is an effective approach for client requests such as new brochures where the client wants a new look not just versions or reprints of the exiting branded look. The brand style should always be followed and applied to new design work. The existing message can be built on, deepening the value through language that strengthens the existing messaging and writing.
Scroll down to view project and the creative. To see how we redesigned and developed the company identity and corporate image click here. To learn how the brand value was created and established click here. To go back to the original page with the listing of the case studies click here.
Evolving the Visual Brand
Coinciding with marketing efforts and website updates to maintain search engine position, the brand, company image, and messaging was evolved on a consistent basis to ensure the brand was kept fresh. While not an overhaul as there was no reason or purpose, the creative was refined and built on, while still maintaining the brand standards and the look of the company image. Using the brand style guide to ensure the look and feel was maintained and the core brand kept consistent, new photos and visual elements were added while still maintaining the established look defined in the brand standards. The writing and messaging were refined and added-to, with the brand's value structure now deepened. Colors were added to that palette and strategically applied to existing elements and colors. Typefaces were added to the palette and worked with the existing typefaces, using the refined messaging as graphic elements. In this approach and execution, the typefaces, colors, graphic elements, and photos added-to and strengthened the brand, adding depth to the company image and overall brand.
This strategy is an effective approach for client requests such as new brochures where the client wants a new look not just versions or reprints of the exiting branded look. The brand style should always be followed and applied to new design work. The existing message can be built on, deepening the value through language that strengthens the existing messaging and writing.
Scroll down to view project and the creative. To see how we redesigned and developed the company identity and corporate image click here. To learn how the brand value was created and established click here. To go back to the original page with the listing of the case studies click here.
Summary Design Evolution
Following the brand style guide to stay true to the intended usage of the elements of the brand and the creative established when developed, the creative can be evolved, with reason and purpose. In the approach applied to evolving the Walnut Advisory creative, colors, typography, design elements, message, and writing were strategically refined and evolved while staying true to the brand.
Next Case Study: Product websites
With product marketing a part of the advertising campaigns, standalone websites were developed to work with these efforts, strengthen visibility, and build on overall search engine position. These websites incorporated the structure of the overall brand architecture to strengthen the value of the brand.
Read the Case Study
Next Case Study / All / Previous
Following the brand style guide to stay true to the intended usage of the elements of the brand and the creative established when developed, the creative can be evolved, with reason and purpose. In the approach applied to evolving the Walnut Advisory creative, colors, typography, design elements, message, and writing were strategically refined and evolved while staying true to the brand.
Next Case Study: Product websites
With product marketing a part of the advertising campaigns, standalone websites were developed to work with these efforts, strengthen visibility, and build on overall search engine position. These websites incorporated the structure of the overall brand architecture to strengthen the value of the brand.
Read the Case StudyNext Case Study / All / Previous
Case Study Signature Advisory
In the development of the Signature Advisory brand, the writing, the selection of imagery, the identity design, company image, and foundational elements of the brand were developed simultaneously. In this approach, the imagery, visual elements, and written word are one, with the style, feel, and tone consistent across the board. In the design of the identity system, the logo incorporates elements that visualize journey, navigation, and vision, core elements of the developed visual brand.View Case Study
In the development of the Signature Advisory brand, the writing, the selection of imagery, the identity design, company image, and foundational elements of the brand were developed simultaneously. In this approach, the imagery, visual elements, and written word are one, with the style, feel, and tone consistent across the board. In the design of the identity system, the logo incorporates elements that visualize journey, navigation, and vision, core elements of the developed visual brand.
View Case Study
Case Study Unique Approach
Rather than showing photos of products alone, in the development of the Everline Doors brand development, the creative approach taken was to showcase the products in use, in buildings and facilities where the products con be used, to convey product features and product benefits, with corresponding writing, messaging, and visuals communicating product features and benefits.View Case Study
Rather than showing photos of products alone, in the development of the Everline Doors brand development, the creative approach taken was to showcase the products in use, in buildings and facilities where the products con be used, to convey product features and product benefits, with corresponding writing, messaging, and visuals communicating product features and benefits.
View Case Study
Case Study Logo Design Process
In the design of a logo, creating the tone, style, and feel of the logo are important, and in the development of the eventual business image. As part of the project process, the initial versions of the logo presented to a client should include multiple visual directions. With the designed logos having a style, feel and tone, with multiple different directions possible. Once a direction is chosen and the design finalized, it is carried into the design and development of the identity system, and then the brand image.View Case Study
In the design of a logo, creating the tone, style, and feel of the logo are important, and in the development of the eventual business image. As part of the project process, the initial versions of the logo presented to a client should include multiple visual directions. With the designed logos having a style, feel and tone, with multiple different directions possible. Once a direction is chosen and the design finalized, it is carried into the design and development of the identity system, and then the brand image.
View Case Study
Case Study Fundraising Campaign
Commissioned to take a fresh approach on the annual fundraising drive campaign for the Upper Makefield Fire Company, this multi-platform campaign was developed to raise funds for the fire company; equipment, education, and resources. The developed approach conveyed the importance of the fire company to the community should an emergency happen. The project development included concept, approach, message, and design, applied to the design of a letter-sized ad, sent through the mail, and corresponding creative applied to the web and social media.View Case Study
Commissioned to take a fresh approach on the annual fundraising drive campaign for the Upper Makefield Fire Company, this multi-platform campaign was developed to raise funds for the fire company; equipment, education, and resources. The developed approach conveyed the importance of the fire company to the community should an emergency happen. The project development included concept, approach, message, and design, applied to the design of a letter-sized ad, sent through the mail, and corresponding creative applied to the web and social media.
View Case Study
Case Study Design Evolution
With the goal of building on the established event brand for this annual to semi-annual event to promote the Reach Organization, raising funds and awareness, each event poster and corresponding creative built on the previous event creative, delivering consistency and tying all three together. Each poster design and it's graphic elements incorporate visual elements of the previous creative, to continue to build presence for the event and organization.View Case Study
With the goal of building on the established event brand for this annual to semi-annual event to promote the Reach Organization, raising funds and awareness, each event poster and corresponding creative built on the previous event creative, delivering consistency and tying all three together. Each poster design and it's graphic elements incorporate visual elements of the previous creative, to continue to build presence for the event and organization.
View Case Study
Case Study Flexible Logo Design
This suite of typographical logos incorporates relevant graphics that represent each service as individual companies and anchor elements universal to all three. The typographic name, ruler element, plus graphic, and typeface are consistent in all three–serving as the anchor elements, while graphics unique to each service and company set each apart. This approach provides a flexibility while ensuring all three are "within brand".View Case Study
This suite of typographical logos incorporates relevant graphics that represent each service as individual companies and anchor elements universal to all three. The typographic name, ruler element, plus graphic, and typeface are consistent in all three–serving as the anchor elements, while graphics unique to each service and company set each apart. This approach provides a flexibility while ensuring all three are "within brand".
View Case Study
Select Projects
The projects and work of Adam Garlinger, including logo design, business identity, and brand development for clients that include attorneys, insurance companies, networking, advisors, consultants, voice artists, and underwriters who are rebranding their corporation, building their business, and establishing a strong business presence. It's not only what we do, but how we do it.view projects
The projects and work of Adam Garlinger, including logo design, business identity, and brand development for clients that include attorneys, insurance companies, networking, advisors, consultants, voice artists, and underwriters who are rebranding their corporation, building their business, and establishing a strong business presence. It's not only what we do, but how we do it.
view projects
Recent Projects
The recent work and latest projects from Adam Garlinger, including building an online brand, carrying forward and applying and existing brand into a new brand, and building on the established value to generate revenue, in projects that include campaign development, building a brand and the development of a website under a brand umbrella.view recent projects
The recent work and latest projects from Adam Garlinger, including building an online brand, carrying forward and applying and existing brand into a new brand, and building on the established value to generate revenue, in projects that include campaign development, building a brand and the development of a website under a brand umbrella.
view recent projects
Featured Projects & Work
The featured projects and works of Adam Garlinger, with projects that include brand development, building a product offering, business ecosystem development, visual branding, campaign design, website development, creative process, and the brand evolution of a renamed business.view the featured projects
The featured projects and works of Adam Garlinger, with projects that include brand development, building a product offering, business ecosystem development, visual branding, campaign design, website development, creative process, and the brand evolution of a renamed business.
view the featured projects
Located in New Jersey where Washington crossed the Delaware into New Jersey to win the war, Design Solutions Adam Garlinger is an advertising and design studio that helps clients differentiate their business from those they compete with...to stand out, be seen, and be remembered.
Delivering the first impression their business needs to accelerate the return on investment that is their business.
38 River Drive, Titusville New Jersey | adam@adamgarlinger.com
38 River Drive, Titusville New Jersey | adam@adamgarlinger.com
Design Solutions Adam Garlinger | 908.581.3393
 |
 |
 |
 |
 |
 |
 |