Identity Redesign Case Study
As part of the development of the brand, and the design of the identity system and corporate image, the company logo was redesigned. Because the logo was in use for 41 years, and was the only consistent representation of the company, the mark had established brand equity. The redesign of the Walnut Advisory logo incorporated the visual equity in order to carry forward the 41 years of visual equity, and ensure there was a connection within the new brand and company image.
Because there was no consistency in the company image, marketing materials, or communications where the company was represented, a completely new logo within a new company image would have created disconnect between the audience and business. As part of the logo design approach to carry forward the equity, the new logo mark incorporates the original holding shape and typeface into the new mark, and at first glance it looks like the original mark. This approach ensured there was no disconnect.
Within the design approach, instead of the letters stacked and as two separate elements, the company initials are on the same plane and are now a single visual element, to convey that the company and what the company provides are one and the same. This also served as a visual representation of the new business messaging and identity system within the brand development. The decision to incorporate the visual equity of the original mark enabled the 41 years of equity to be carried forward and build on with every usage of the mark.
Scroll down to view the project and the creative. To learn how we developed the brand value for Walnut Advisory, click here. To learn how that brand value was also created through the architecture of the products, click here. To read the case study on how we developed the brand and corporate image, click here. To go back to the original page with the listing of the case studies click here.
Incorporating Brand Equity
As part of the development of the brand, and the design of the identity system and corporate image, the company logo was redesigned. Because the logo was in use for 41 years, and was the only consistent representation of the company, the mark had established brand equity. The redesign of the Walnut Advisory logo incorporated the visual equity in order to carry forward the 41 years of visual equity, and ensure there was a connection within the new brand and company image.
Because there was no consistency in the company image, marketing materials, or communications where the company was represented, a completely new logo within a new company image would have created disconnect between the audience and business. As part of the logo design approach to carry forward the equity, the new logo mark incorporates the original holding shape and typeface into the new mark, and at first glance it looks like the original mark. This approach ensured there was no disconnect.
Within the design approach, instead of the letters stacked and as two separate elements, the company initials are on the same plane and are now a single visual element, to convey that the company and what the company provides are one and the same. This also served as a visual representation of the new business messaging and identity system within the brand development. The decision to incorporate the visual equity of the original mark enabled the 41 years of equity to be carried forward and build on with every usage of the mark.
Scroll down to view the project and the creative. To learn how we developed the brand value for Walnut Advisory, click here. To learn how that brand value was also created through the architecture of the products, click here. To read the case study on how we developed the brand and corporate image, click here. To go back to the original page with the listing of the case studies click here.
Building on 41 Years of Equity
To ensure there was flexibility in the usage of the logo, the mark was developed into multiple versions to ensure it worked within all creative and anchors the brand. A full identity system was developed and included the secondary and alternate versions of the logo, icons, lockups, typography and color palette. To work with the deep value business brand that structured the business and offerings, a visual architecture for the identity system was developed to define usage for the visual elements, and ensure they have purpose and reason, and accomplish business goals. As part of the redevelopment of the brand, identity system, and corporate image, the goal of the redesign was to carry forward the 41 years of visual equity established by the original logo. Because there was no consistency in marketing or communications where the company was represented, a completely new logo and company image would have been disconnect between the audience and business.
Continue Reading Case Study
To ensure there was flexibility in the usage of the logo, the mark was developed into multiple versions to ensure it worked within all creative and anchors the brand. A full identity system was developed and included the secondary and alternate versions of the logo, icons, lockups, typography and color palette. To work with the deep value business brand that structured the business and offerings, a visual architecture for the identity system was developed to define usage for the visual elements, and ensure they have purpose and reason, and accomplish business goals. As part of the redevelopment of the brand, identity system, and corporate image, the goal of the redesign was to carry forward the 41 years of visual equity established by the original logo. Because there was no consistency in marketing or communications where the company was represented, a completely new logo and company image would have been disconnect between the audience and business.
Continue Reading Case Study
Summary Walnut Advisory
In a competitive industry and market saturated with accomplished competitors, the goal was to create a logo that would stand out and would be remembered. To reflect and visualize their approach to solving the complex through simplicity, the logo design and the identity system relies on minimal visual elements to convey their approach. The elements of the logo were applied to the secondary identity and the identity system, with the use of color functioning as an essential element in the identity system.
Next Case Study: Developing the brand value
See how the value and diferentiators were identified, built, and established to set this provider of comprehensive insurance products and underwriting services apart from those they compete with.Read the Case Study
Next Case Study / All
In a competitive industry and market saturated with accomplished competitors, the goal was to create a logo that would stand out and would be remembered. To reflect and visualize their approach to solving the complex through simplicity, the logo design and the identity system relies on minimal visual elements to convey their approach. The elements of the logo were applied to the secondary identity and the identity system, with the use of color functioning as an essential element in the identity system.
Next Case Study: Developing the brand value
See how the value and diferentiators were identified, built, and established to set this provider of comprehensive insurance products and underwriting services apart from those they compete with.
Read the Case StudyNext Case Study / All
Case Study Signature Advisory
In the development of the Signature Advisory brand, the writing, the selection of imagery, the identity design, company image, and foundational elements of the brand were developed simultaneously. In this approach, the imagery, visual elements, and written word are one, with the style, feel, and tone consistent across the board. In the design of the identity system, the logo incorporates elements that visualize journey, navigation, and vision, core elements of the developed visual brand.View Case Study
In the development of the Signature Advisory brand, the writing, the selection of imagery, the identity design, company image, and foundational elements of the brand were developed simultaneously. In this approach, the imagery, visual elements, and written word are one, with the style, feel, and tone consistent across the board. In the design of the identity system, the logo incorporates elements that visualize journey, navigation, and vision, core elements of the developed visual brand.
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Case Study Unique Approach
Rather than showing photos of products alone, in the development of the Everline Doors brand development, the creative approach taken was to showcase the products in use, in buildings and facilities where the products con be used, to convey product features and product benefits, with corresponding writing, messaging, and visuals communicating product features and benefits.View Case Study
Rather than showing photos of products alone, in the development of the Everline Doors brand development, the creative approach taken was to showcase the products in use, in buildings and facilities where the products con be used, to convey product features and product benefits, with corresponding writing, messaging, and visuals communicating product features and benefits.
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Case Study Logo Design Process
In the design of a logo, creating the tone, style, and feel of the logo are important, and in the development of the eventual business image. As part of the project process, the initial versions of the logo presented to a client should include multiple visual directions. With the designed logos having a style, feel and tone, with multiple different directions possible. Once a direction is chosen and the design finalized, it is carried into the design and development of the identity system, and then the brand image.View Case Study
In the design of a logo, creating the tone, style, and feel of the logo are important, and in the development of the eventual business image. As part of the project process, the initial versions of the logo presented to a client should include multiple visual directions. With the designed logos having a style, feel and tone, with multiple different directions possible. Once a direction is chosen and the design finalized, it is carried into the design and development of the identity system, and then the brand image.
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Case Study Fundraising Campaign
Commissioned to take a fresh approach on the annual fundraising drive campaign for the Upper Makefield Fire Company, this multi-platform campaign was developed to raise funds for the fire company; equipment, education, and resources. The developed approach conveyed the importance of the fire company to the community should an emergency happen. The project development included concept, approach, message, and design, applied to the design of a letter-sized ad, sent through the mail, and corresponding creative applied to the web and social media.View Case Study
Commissioned to take a fresh approach on the annual fundraising drive campaign for the Upper Makefield Fire Company, this multi-platform campaign was developed to raise funds for the fire company; equipment, education, and resources. The developed approach conveyed the importance of the fire company to the community should an emergency happen. The project development included concept, approach, message, and design, applied to the design of a letter-sized ad, sent through the mail, and corresponding creative applied to the web and social media.
View Case Study
Case Study Design Evolution
With the goal of building on the established event brand for this annual to semi-annual event to promote the Reach Organization, raising funds and awareness, each event poster and corresponding creative built on the previous event creative, delivering consistency and tying all three together. Each poster design and it's graphic elements incorporate visual elements of the previous creative, to continue to build presence for the event and organization.View Case Study
With the goal of building on the established event brand for this annual to semi-annual event to promote the Reach Organization, raising funds and awareness, each event poster and corresponding creative built on the previous event creative, delivering consistency and tying all three together. Each poster design and it's graphic elements incorporate visual elements of the previous creative, to continue to build presence for the event and organization.
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Case Study Flexible Logo Design
This suite of typographical logos incorporates relevant graphics that represent each service as individual companies and anchor elements universal to all three. The typographic name, ruler element, plus graphic, and typeface are consistent in all three–serving as the anchor elements, while graphics unique to each service and company set each apart. This approach provides a flexibility while ensuring all three are "within brand".View Case Study
This suite of typographical logos incorporates relevant graphics that represent each service as individual companies and anchor elements universal to all three. The typographic name, ruler element, plus graphic, and typeface are consistent in all three–serving as the anchor elements, while graphics unique to each service and company set each apart. This approach provides a flexibility while ensuring all three are "within brand".
View Case Study
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The projects and work of Adam Garlinger, including logo design, business identity, and brand development for clients that include attorneys, insurance companies, networking, advisors, consultants, voice artists, and underwriters who are rebranding their corporation, building their business, and establishing a strong business presence. It's not only what we do, but how we do it.view projects
The projects and work of Adam Garlinger, including logo design, business identity, and brand development for clients that include attorneys, insurance companies, networking, advisors, consultants, voice artists, and underwriters who are rebranding their corporation, building their business, and establishing a strong business presence. It's not only what we do, but how we do it.
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The recent work and latest projects from Adam Garlinger, including building an online brand, carrying forward and applying and existing brand into a new brand, and building on the established value to generate revenue, in projects that include campaign development, building a brand and the development of a website under a brand umbrella.
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The featured projects and works of Adam Garlinger, with projects that include brand development, building a product offering, business ecosystem development, visual branding, campaign design, website development, creative process, and the brand evolution of a renamed business.view the featured projects
The featured projects and works of Adam Garlinger, with projects that include brand development, building a product offering, business ecosystem development, visual branding, campaign design, website development, creative process, and the brand evolution of a renamed business.
view the featured projects
Located in New Jersey where Washington crossed the Delaware into New Jersey to win the war, Design Solutions Adam Garlinger is an advertising and design studio that helps clients differentiate their business from those they compete with...to stand out, be seen, and be remembered.
Delivering the first impression their business needs to accelerate the return on investment that is their business.
38 River Drive, Titusville New Jersey | adam@adamgarlinger.com
38 River Drive, Titusville New Jersey | adam@adamgarlinger.com
Design Solutions Adam Garlinger | 908.581.3393
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