Adam Garlinger / Logo Design

Logo Redesign

By Adam Garlinger

The redesign of a logo includes more than just the design itself, there are important considerations that must be factored into the process, including questions that will dictate the approach and creative direction.

Some of these considerations include:
What is the business purpose of the logo redesign?
How long has the current logo been in use?
On what platforms and mediums is the current logo used?
Is the logo the only visual connection that existing clients and audience has with the business?
Is there a visual brand and business image?
Has the website and marketing been visually consistent over the last while, and is the logo a prominent visual ingredient in those mediums?
Do you have an identity system or visual brand?