Secondary Logos

By Adam Garlinger

Designed from the primary logo, a secondary logo provides some flexibility in how a business is visually represented in the extensive amount of platforms where the business needs to have a presence. A secondary logo enables an existing logo to be made responsive in instances where the logo doesn’t work well in different size ratios, or where the business needs to have a typographic version so the name can be read.

The secondary logo can be a typographic version, a graphic version, an icon, or the logo made to be wider, taller, or simplified for smaller spaces.

Read More: Types of Logos / Elements of a Logo / Responsive Logo Design / Identity System Design / Logo Redesign / Planning a Logo Design / Typographic Logos / Icons & Graphic Elements / # View Portfolio