Adam Garlinger / Logo Design

Typographic Logos

By Adam Garlinger

Typographic logos incorporate graphic elements and typography into the design of a logo, uniquely representing a business or entity. Especially in instances where the name of the business needs to be read. A typographic logo can be the primary logo, the secondary logo, and part of an identity system, thus providing greater flexibility in the usage of the logo. In the design of a typographic logo, not only is the typeface important, the weight, height, and shape of the characters are key ingredients of the logo design.

In the development of an identity system, a typographic logo can be designed into a lettermark, monogram, and typeset name to provide creative flexibility, and extend usage.