Adam Garlinger / Logo Design

The Types of Logos

By Adam Garlinger

Representing a business or brand, the various types of logos include a trademark or graphical logo, typographic logo, namemark, typemark, lettermark, and monogram. However, a logo that best achieves the business goal is the end result of the design and the design process, to best represent the business in a singular visual element. Starting from the concept to the sketches to the execution, the type of logo is secondary to the design itself.

Whether it is a single logo, a business identity, a comprehensive identity system, or visual brand and business image, the proper development of a logo includes the strategy, concept and idea phase, the design and execution, and the finalization.