Attorney Identity / Law Offices of Pasquale Marago
The Law Offices of Pasquale Marago was a then emerging law firm in need of an identity to help compete against established firms, in a dense location of potential clients' and competing firms. The initiative provided the Attorney with an identity and system that effectively represents and communicates the Attorney's skills, knowledge and strengths. The project included the development of the identity and identity system, architecture and visual statements, applied to Firm stationery, promotion, marketing and display. The identity system includes attorney statements using typography, graphics and single color palette, to communicate the strength, skill and beliefs of the Attorney.
The logo was incorporated into developed graphics that communicated the law firm's message, statements, beliefs and promises, in strong visual statements the logo, typography and colors to convey the message, and the set tone.
Identity Design
The Law Offices of Pasquale Marago was a then emerging law firm in need of an identity to help compete against established firms, in a dense location of potential clients' and competing firms. The initiative provided the Attorney with an identity and system that effectively represents and communicates the Attorney's skills, knowledge and strengths. The project included the development of the identity and identity system, architecture and visual statements, applied to Firm stationery, promotion, marketing and display. The identity system includes attorney statements using typography, graphics and single color palette, to communicate the strength, skill and beliefs of the Attorney.
“The use of typography, stylized statements and a bold color palette enabled the Attorney to effectively communicate his confidence, beliefs and message., to convey confidence and create assurance through strong design and bold statements.”
The logo was incorporated into developed graphics that communicated the law firm's message, statements, beliefs and promises, in strong visual statements the logo, typography and colors to convey the message, and the set tone.
Identity Design A Typographical Approach
In a profession, practice area, and geographic location heavy with competition, and saturated by established law firms, the law firm's business image had to be unique and stand out. The approach taken was to create a memorable logo and identity, with messaging that worked as visual elements, with strong messaging that reflected the law firm's beliefs and resonate with potential clients, enabling the new firm to compete with established law firms.
In a profession, practice area, and geographic location heavy with competition, and saturated by established law firms, the law firm's business image had to be unique and stand out. The approach taken was to create a memorable logo and identity, with messaging that worked as visual elements, with strong messaging that reflected the law firm's beliefs and resonate with potential clients, enabling the new firm to compete with established law firms.
The typographical approach was taken to ensure the client stood-out in a competitive industry, and a competitive practice area. Rather than show the usual or ”see-say“ imagery, the choice to take a visual approach using typography was made because of the law firm's commitment to their clients, and helping individuals who need someone on their side during a challenging time in their lives.
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Project Summary Typography
The development of a bold and unique identity for this then emerging attorney enabled the attorney to stand out in a competitive field and crowded geographic location.
The development of a bold and unique identity for this then emerging attorney enabled the attorney to stand out in a competitive field and crowded geographic location.
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Project Identity Design
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A consulting and advisory firm, Transformation Bureau provides their clients with advisory services centered around measurement, goals, and building client's business based on measurable results. That concept was incorporated into the naming of the business, the logo, and identity system.
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Project Identity Design
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The logo design and identity development for Central Jersey Business Circle included a typographical-styled logo, secondary logo marks, a suite of graphic elements, typography, color palette, and business message, writing and statements.
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Project Corporate Identity Redesign
With 42 years of equity behind the logo, the logo redesign needed to carry that equity forward into the new logo mark. The identity redesign and brand development included the logo, identity system, and company image across all platforms and mediums.View Project
With 42 years of equity behind the logo, the logo redesign needed to carry that equity forward into the new logo mark. The identity redesign and brand development included the logo, identity system, and company image across all platforms and mediums.
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Project Voice Artist Identity
A voice artist with range, Dovina Laurence provides vocal services for multiple mediums that help connect the audience to the products, services, and business through the spoken word. The identity development included the logo and identity system, artist' business image, visuals, differentiator and messaging based on the artist's differentiators and value proposition.View Project
A voice artist with range, Dovina Laurence provides vocal services for multiple mediums that help connect the audience to the products, services, and business through the spoken word. The identity development included the logo and identity system, artist' business image, visuals, differentiator and messaging based on the artist's differentiators and value proposition.
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Project Event Poster and Event Brand
The Comedy Night event was an ongoing event held annually to raise money for, and awareness of the Reach Organization. The third event, this poster and corresponding design of marketing efforts was designed based on carrying forward and building on the look and feel of the first two posters to extend and build on the brand.View Project
The Comedy Night event was an ongoing event held annually to raise money for, and awareness of the Reach Organization. The third event, this poster and corresponding design of marketing efforts was designed based on carrying forward and building on the look and feel of the first two posters to extend and build on the brand.
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Project Swimwear Brand Identity
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SnapMe Swimwear creates clothing, apparel, and swimwear for babies, toddlers and children, making days by the pool and at the beach easier through product features and innovative product design. The project included the logo redesign and comprehensive identity system, with the developed identity system applied to product visuals and materials to help differentiate products and product line.
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Project Identity Design
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Developed to convey strength, non trade-specific, and work in multiple industries, this logo mark relies on typography as the major design element. The identity system is comprised of the primary logo, icon, wordmark-like graphic, and color palette, the letter W within the logo and identity system represent the animal's claw or the wounds from the claw, a concept carried throughout the identity system.
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Project Tradesmen Logos
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In professions, trades, and industries saturated with heavy competition, with and abundance of choice for the consumer, the logo, identity, and business image is essential for contractors, masons, electricians, painters, and other professionals heavily saturated with competition and choice. Compelling logo design and business image is essential and ensures the business stands out and thought of first when customers need their services.
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Often called a wordmark, lettermark, monogram or logotype, a typographical logo incorporates relevant visual elements into initials, a letter, or the written word to create a logo or graphic element within an identity system. Ranging from a visual choice to a strategic decision for a business industry saturated with competition, this approach ensures the name and the product or service provided is represented one visual element.
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Select Case Studies
The select project case studies and in-depth examination of strategy, approach, process, and the development of creative that provides the solutions clients need to build their brand, establish the presence of their business, generates revenue, strengthens online visibility, and evolves the creative that ensures their brand is fresh and relevant in markets saturated with competition.view case studies
The select project case studies and in-depth examination of strategy, approach, process, and the development of creative that provides the solutions clients need to build their brand, establish the presence of their business, generates revenue, strengthens online visibility, and evolves the creative that ensures their brand is fresh and relevant in markets saturated with competition.
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Recent Projects
The recent work and latest projects from Adam Garlinger, including building an online brand, carrying forward and applying and existing brand into a new brand, and building on the established value to generate revenue, in projects that include campaign development, building a brand and the development of a website under a brand umbrella.view recent projects
The recent work and latest projects from Adam Garlinger, including building an online brand, carrying forward and applying and existing brand into a new brand, and building on the established value to generate revenue, in projects that include campaign development, building a brand and the development of a website under a brand umbrella.
view recent projects
Featured Projects & Work
The featured projects and works of Adam Garlinger, with projects that include brand development, building a product offering, business ecosystem development, visual branding, campaign design, website development, creative process, and the brand evolution of a renamed business.view the featured projects
The featured projects and works of Adam Garlinger, with projects that include brand development, building a product offering, business ecosystem development, visual branding, campaign design, website development, creative process, and the brand evolution of a renamed business.
view the featured projects
Located in New Jersey where Washington crossed the Delaware into New Jersey to win the war, Design Solutions Adam Garlinger is an advertising and design studio that helps clients differentiate their business from those they compete with...to stand out, be seen, and be remembered.
Delivering the first impression their business needs to accelerate the return on investment that is their business.
38 River Drive, Titusville New Jersey | adam@adamgarlinger.com
38 River Drive, Titusville New Jersey | adam@adamgarlinger.com
Design Solutions Adam Garlinger | 908.581.3393
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