Brand Identity Development / Reach Educational
A provider of services, activities, support, and programs for children, the Reach organization needed a logo that would better fit with their mission and target audience. Adam Garlinger redesigned the logo and developed an identity system that could evolve with the organization as the organization grew. To avoid a disconnect with the audience as the logo had been in use for awhile, key elements of the original logo were incorporated into the redesign as foundational elements, and were essential visual elements of the identity system, serving as anchor elements in the identity system.
The hands and color palette from the original logo were carried into the logo redesign, with the hands serving as a key element of the logo, and tied the old logo to the new logo. The colors of the hands and colors if original logo served as the color palette for the new identity system, with the hands as graphic elements in layouts. The block letters were replaced with a softer typeface that better spoke to the target audience.
As the organization created new services, programs, and offerings, the hands served as graphic elements that would help differentiate the use and application of the logo, alternate marks, and visual elements.
Building on Elements
A provider of services, activities, support, and programs for children, the Reach organization needed a logo that would better fit with their mission and target audience. Adam Garlinger redesigned the logo and developed an identity system that could evolve with the organization as the organization grew. To avoid a disconnect with the audience as the logo had been in use for awhile, key elements of the original logo were incorporated into the redesign as foundational elements, and were essential visual elements of the identity system, serving as anchor elements in the identity system.
The hands and color palette from the original logo were carried into the logo redesign, with the hands serving as a key element of the logo, and tied the old logo to the new logo. The colors of the hands and colors if original logo served as the color palette for the new identity system, with the hands as graphic elements in layouts. The block letters were replaced with a softer typeface that better spoke to the target audience.
As the organization created new services, programs, and offerings, the hands served as graphic elements that would help differentiate the use and application of the logo, alternate marks, and visual elements.
The Development Building on Equity
With the logo in use since the organization inception and the only consistent visual identifier, the logo redesign incorporated the visual elements to ensure that connection continued and is carried forward. Those elements and the color palette were then applied to components within the identity system and in layouts used in promotion and marketing., ensuring that connection, established in the use of the original logo continued.
With the logo in use since the organization inception and the only consistent visual identifier, the logo redesign incorporated the visual elements to ensure that connection continued and is carried forward. Those elements and the color palette were then applied to components within the identity system and in layouts used in promotion and marketing., ensuring that connection, established in the use of the original logo continued.
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Project Summary Visual Evolution
Carrying forward the visual equity of the original logo by incorporating the existing elements, the new logo and identity system extended and built on those elements through the identity system and developed layouts used for marketing, promotion, and signage. This approach ensured the connection set by the original logo was carried forward and could be built on.
Carrying forward the visual equity of the original logo by incorporating the existing elements, the new logo and identity system extended and built on those elements through the identity system and developed layouts used for marketing, promotion, and signage. This approach ensured the connection set by the original logo was carried forward and could be built on.
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A chapter of LeTip International, the identity development of this New Brunswick New Jersey LeTip chapter included a logo, identity system, and messaging, with the message and writing based on the benefits of membership.
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Project Corporate Identity Redesign
With 42 years of equity behind the logo, the logo redesign needed to carry that equity forward into the new logo mark. The identity redesign and brand development included the logo, identity system, and company image across all platforms and mediums.View Project
With 42 years of equity behind the logo, the logo redesign needed to carry that equity forward into the new logo mark. The identity redesign and brand development included the logo, identity system, and company image across all platforms and mediums.
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The logo design for Search Architects uses form, shape, and relevant visual elements to form a unique graphic element that represents the service provided and the function of the name, with the elements of the logo, including the typeface, applied to a secondary logo, wordmark and graphic elements that make up the identity system.View Project
The logo design for Search Architects uses form, shape, and relevant visual elements to form a unique graphic element that represents the service provided and the function of the name, with the elements of the logo, including the typeface, applied to a secondary logo, wordmark and graphic elements that make up the identity system.
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Project Voice Artist Identity
A voice artist with range, Dovina Laurence provides vocal services for multiple mediums that help connect the audience to the products, services, and business through the spoken word. The identity development included the logo and identity system, artist' business image, visuals, differentiator and messaging based on the artist's differentiators and value proposition.View Project
A voice artist with range, Dovina Laurence provides vocal services for multiple mediums that help connect the audience to the products, services, and business through the spoken word. The identity development included the logo and identity system, artist' business image, visuals, differentiator and messaging based on the artist's differentiators and value proposition.
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Project Event Poster and Event Brand
The Comedy Night event was an ongoing event held annually to raise money for, and awareness of the Reach Organization. The third event, this poster and corresponding design of marketing efforts was designed based on carrying forward and building on the look and feel of the first two posters to extend and build on the brand.View Project
The Comedy Night event was an ongoing event held annually to raise money for, and awareness of the Reach Organization. The third event, this poster and corresponding design of marketing efforts was designed based on carrying forward and building on the look and feel of the first two posters to extend and build on the brand.
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Project Swimwear Brand Identity
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SnapMe Swimwear creates clothing, apparel, and swimwear for babies, toddlers and children, making days by the pool and at the beach easier through product features and innovative product design. The project included the logo redesign and comprehensive identity system, with the developed identity system applied to product visuals and materials to help differentiate products and product line.
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Developed to convey strength, non trade-specific, and work in multiple industries, this logo mark relies on typography as the major design element. The identity system is comprised of the primary logo, icon, wordmark-like graphic, and color palette, the letter W within the logo and identity system represent the animal's claw or the wounds from the claw, a concept carried throughout the identity system.
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Project Tradesmen Logos
In professions, trades, and industries saturated with heavy competition, with and abundance of choice for the consumer, the logo, identity, and business image is essential for contractors, masons, electricians, painters, and other professionals heavily saturated with competition and choice. Compelling logo design and business image is essential and ensures the business stands out and thought of first when customers need their services.View Project
In professions, trades, and industries saturated with heavy competition, with and abundance of choice for the consumer, the logo, identity, and business image is essential for contractors, masons, electricians, painters, and other professionals heavily saturated with competition and choice. Compelling logo design and business image is essential and ensures the business stands out and thought of first when customers need their services.
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Often called a wordmark, lettermark, monogram or logotype, a typographical logo incorporates relevant visual elements into initials, a letter, or the written word to create a logo or graphic element within an identity system. Ranging from a visual choice to a strategic decision for a business industry saturated with competition, this approach ensures the name and the product or service provided is represented one visual element.View Project
Often called a wordmark, lettermark, monogram or logotype, a typographical logo incorporates relevant visual elements into initials, a letter, or the written word to create a logo or graphic element within an identity system. Ranging from a visual choice to a strategic decision for a business industry saturated with competition, this approach ensures the name and the product or service provided is represented one visual element.
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Select Case Studies
The select project case studies and in-depth examination of strategy, approach, process, and the development of creative that provides the solutions clients need to build their brand, establish the presence of their business, generates revenue, strengthens online visibility, and evolves the creative that ensures their brand is fresh and relevant in markets saturated with competition.view case studies
The select project case studies and in-depth examination of strategy, approach, process, and the development of creative that provides the solutions clients need to build their brand, establish the presence of their business, generates revenue, strengthens online visibility, and evolves the creative that ensures their brand is fresh and relevant in markets saturated with competition.
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Recent Projects
The recent work and latest projects from Adam Garlinger, including building an online brand, carrying forward and applying and existing brand into a new brand, and building on the established value to generate revenue, in projects that include campaign development, building a brand and the development of a website under a brand umbrella.view recent projects
The recent work and latest projects from Adam Garlinger, including building an online brand, carrying forward and applying and existing brand into a new brand, and building on the established value to generate revenue, in projects that include campaign development, building a brand and the development of a website under a brand umbrella.
view recent projects
Featured Projects & Work
The featured projects and works of Adam Garlinger, with projects that include brand development, building a product offering, business ecosystem development, visual branding, campaign design, website development, creative process, and the brand evolution of a renamed business.view the featured projects
The featured projects and works of Adam Garlinger, with projects that include brand development, building a product offering, business ecosystem development, visual branding, campaign design, website development, creative process, and the brand evolution of a renamed business.
view the featured projects
