Visual Brand / Thato Dadson Images
The project included the design of the logo, identity system, and business image for this talented photographer. The identity design and business image included the design of a responsive primary logo and identity system, responsive color palette, typography system, stationery system, and the business image.
The development of the logo was crafted to be responsive from the start, using shape, form, color, and typography to achieve the responsive functionality. The logo's graphic uses alternate holding shapes that ensure it works in all visual and spatial real estate. This approach provides the photographer with greater flexibility in layouts, mediums, and platforms in business communications
Achieving an essential business goal through the design approach, the color grey and color palette ensures the logo does not compete for attention with the photographer’s images, using the color palette to achieve this set goal. The grey color scheme ensures the logo and identity system does not conflict with the color in the photographs., More importantly this approach ensures the photographer's work is always the main visual focus wherever the business is represented.
The actual design of the logo was based on incorporating the photographer's initials of T and D with visuals relevant to photography to establish a quick connection with the viewer.
Identity & Visual Brand
The project included the design of the logo, identity system, and business image for this talented photographer. The identity design and business image included the design of a responsive primary logo and identity system, responsive color palette, typography system, stationery system, and the business image.
The development of the logo was crafted to be responsive from the start, using shape, form, color, and typography to achieve the responsive functionality. The logo's graphic uses alternate holding shapes that ensure it works in all visual and spatial real estate. This approach provides the photographer with greater flexibility in layouts, mediums, and platforms in business communications
Achieving an essential business goal through the design approach, the color grey and color palette ensures the logo does not compete for attention with the photographer’s images, using the color palette to achieve this set goal. The grey color scheme ensures the logo and identity system does not conflict with the color in the photographs., More importantly this approach ensures the photographer's work is always the main visual focus wherever the business is represented.
The actual design of the logo was based on incorporating the photographer's initials of T and D with visuals relevant to photography to establish a quick connection with the viewer.
Project Summary & Notes
The logo was intended to be responsive from the start, using shape, color, and typography to achieve the responsive gain of function, ensuring the logo does not conflict with colors in the photographer’s images, using alternate shaped versions of the logo that ensures it works in all spatial real estate. The grey color ensures the logo does not conflict with the photographs and works with the color in the photographs., More importantly this approach ensures the photographer's work stays the main focus whenever the business is represented.
The logo was intended to be responsive from the start, using shape, color, and typography to achieve the responsive gain of function, ensuring the logo does not conflict with colors in the photographer’s images, using alternate shaped versions of the logo that ensures it works in all spatial real estate. The grey color ensures the logo does not conflict with the photographs and works with the color in the photographs., More importantly this approach ensures the photographer's work stays the main focus whenever the business is represented.
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