Logo Design / Wolverine Concepts
Developed to convey strength, to be non-trade-specific, and work in multiple industries, this logo mark relies on typography as the major design element, specifically the letter W that is designed to represent the claw or the wound inflicted by the animal in an attack. Designed to work in multiple color palettes, with multiple color schemes, the identity system is comprised of the primary logo, icon-like graphic, wordmark-like graphic, and multiple color palettes. The letter W concept within the logo is carried throughout the identity system, providing flexibility in usage, and tying all elements together.
A Typographic Identity
Developed to convey strength, to be non-trade-specific, and work in multiple industries, this logo mark relies on typography as the major design element, specifically the letter W that is designed to represent the claw or the wound inflicted by the animal in an attack. Designed to work in multiple color palettes, with multiple color schemes, the identity system is comprised of the primary logo, icon-like graphic, wordmark-like graphic, and multiple color palettes. The letter W concept within the logo is carried throughout the identity system, providing flexibility in usage, and tying all elements together.
“Applied to both the name and W letter within the logo, the claw concept is applied to two instances within the logo, with both instances providing flexibility in the uses of the identity system.”
Flexible Design & Design Application
Because both uses of the W and E are found within the logo and convey the claw concept, the application of both elements will always tie any uses to the logo and to each other, providing greater flexibility in the usage. This approach extends the possible application of one or both of the graphic elements, and can be applied to product, product line, service, services, and a combination of products and services, with the logo ensuring all elements are tied together.
Because both uses of the W and E are found within the logo and convey the claw concept, the application of both elements will always tie any uses to the logo and to each other, providing greater flexibility in the usage. This approach extends the possible application of one or both of the graphic elements, and can be applied to product, product line, service, services, and a combination of products and services, with the logo ensuring all elements are tied together.
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Project Summary Adaptable Identity
Developed to be non trade-specific and work in multiple industries, this logo uses typography as a design element and the visual component that fuels it's flexibility. The design approach and the graphic elements can represent and tie together the businesses products, services, and the overall brand. The bold visuals enables the design to work in multiple color schemes and palettes.  |
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