Identity Design / Brunswick LeTip
Competing with BNI and other professional business networking organizations, LeTip International networking organization with independent chapters located throughout New Jersey. With competing chapters and other networking organizations competing for memberships, as a new chapter, this New Brunswick chapter of LeTip needed a competitive advantage to build membership. In addition to the logo design and identity system, the project included a compelling value proposition, delivered through strong messaging that got right to the point, using bold typography and strong color to deliver it's message.
The identity and chapter image consisted of the logo design, secondary identities, and typographical design elements, applied to invitations, meeting materials, ads, signage, and website design. Promotional materials were given to new members, and materials were designed for various online materials and social media materials.
Logo & Identity Design
Competing with BNI and other professional business networking organizations, LeTip International networking organization with independent chapters located throughout New Jersey. With competing chapters and other networking organizations competing for memberships, as a new chapter, this New Brunswick chapter of LeTip needed a competitive advantage to build membership. In addition to the logo design and identity system, the project included a compelling value proposition, delivered through strong messaging that got right to the point, using bold typography and strong color to deliver it's message.
“With many of the networking groups paying little attention to their in-person and online presence, the bold design and strong messaging set this chapter of LeTip apart from competing groups.”
The identity and chapter image consisted of the logo design, secondary identities, and typographical design elements, applied to invitations, meeting materials, ads, signage, and website design. Promotional materials were given to new members, and materials were designed for various online materials and social media materials.
Brand Evolution Through Design
The predominant graphic, the wordmark that represents the event name, was developed as the primary graphic in the poster and corresponding creative. From that graphic additional graphics were developed and applied to create various additional graphics used in marketing, promotion, and event materials.
The predominant graphic, the wordmark that represents the event name, was developed as the primary graphic in the poster and corresponding creative. From that graphic additional graphics were developed and applied to create various additional graphics used in marketing, promotion, and event materials.
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Project Summary Evolving a Brand
While events held on a consistent basis need to stay fresh and relevant, it's essential to stay within the developed brand, to build awareness of the entity, brand, organization, and cause. Extending the brand by carrying forward and building on consistent elements through visuals, color, and typography ensures the efforts deliver the consistency needed, with becoming stale or irrelevant.
While events held on a consistent basis need to stay fresh and relevant, it's essential to stay within the developed brand, to build awareness of the entity, brand, organization, and cause. Extending the brand by carrying forward and building on consistent elements through visuals, color, and typography ensures the efforts deliver the consistency needed, with becoming stale or irrelevant.
Project Photographer Identity
The project included the design of the logo, identity system, and business image for this talented photographer. The identity design and business image included the design of a responsive primary logo and identity system, responsive color palette, typography system, stationery system, and the business image.  View Project |
Project Brand Development
The development of the Equanimous Practice brand included the design and development of the identity, the messaging, and the visual brand., Including the logo, tagline, messaging, statements, and the layouts for the business image for marketing and advertising. View Project |
Project Brand Development
Victory is a business initiative and brand that connects clients, customers, and relevant businesses, to build a truly independent business ecosystem. The visual concept was based on the vintage butcher chart, to illustrate and communicate how businesses are connected with each other inside an industry, location, and relevant offerings. View Project |
Project Company Logo Redesign
A provider of services, activities, support, and programs for children and children with developmental issues, the identity system design for the Reach Organization included a logo redesign based on an existing logo, to better convey the organization's mission. View Project |
Project Attorney Practice Identity
DDeveloped as part of the identity system and the foundation of the design language, this typographical logo incorporates the initial of the law firm's name with a visual elements that represents the scale of justice. As part of a comprehensive identity and firm image, the logo was applied to law firm messaging to create graphic elements, utilizing a bold color palette to work as a design element with the statements that reflect the law firm's beliefs, providing the law firm with a unique look to stand out in a competitive industry and geographic location.View Project
DDeveloped as part of the identity system and the foundation of the design language, this typographical logo incorporates the initial of the law firm's name with a visual elements that represents the scale of justice. As part of a comprehensive identity and firm image, the logo was applied to law firm messaging to create graphic elements, utilizing a bold color palette to work as a design element with the statements that reflect the law firm's beliefs, providing the law firm with a unique look to stand out in a competitive industry and geographic location.
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Project Identity Design
A chapter of LeTip International, the identity development of this New Brunswick New Jersey LeTip chapter included a logo, identity system, and messaging, with the message and writing based on the benefits of membership.View Project
A chapter of LeTip International, the identity development of this New Brunswick New Jersey LeTip chapter included a logo, identity system, and messaging, with the message and writing based on the benefits of membership.
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Project Identity Design and Naming
A consulting and advisory firm, Transformation Bureau provides their clients with advisory services centered around measurement, goals, and building client's business based on measurable results. That concept was incorporated into the naming of the business, the logo, and identity system.View Project
A consulting and advisory firm, Transformation Bureau provides their clients with advisory services centered around measurement, goals, and building client's business based on measurable results. That concept was incorporated into the naming of the business, the logo, and identity system.
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Project Identity Design
The logo design and identity development for Central Jersey Business Circle included a typographical-styled logo, secondary logo marks, a suite of graphic elements, typography, color palette, and business message, writing and statements.View Project
The logo design and identity development for Central Jersey Business Circle included a typographical-styled logo, secondary logo marks, a suite of graphic elements, typography, color palette, and business message, writing and statements.
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Project Corporate Identity Redesign
With 42 years of equity behind the logo, the logo redesign needed to carry that equity forward into the new logo mark. The identity redesign and brand development included the logo, identity system, and company image across all platforms and mediums.View Project
With 42 years of equity behind the logo, the logo redesign needed to carry that equity forward into the new logo mark. The identity redesign and brand development included the logo, identity system, and company image across all platforms and mediums.
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Project Identity Design
The logo design for Search Architects uses form, shape, and relevant visual elements to form a unique graphic element that represents the service provided and the function of the name, with the elements of the logo, including the typeface, applied to a secondary logo, wordmark and graphic elements that make up the identity system.View Project
The logo design for Search Architects uses form, shape, and relevant visual elements to form a unique graphic element that represents the service provided and the function of the name, with the elements of the logo, including the typeface, applied to a secondary logo, wordmark and graphic elements that make up the identity system.
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Project Voice Artist Identity
A voice artist with range, Dovina Laurence provides vocal services for multiple mediums that help connect the audience to the products, services, and business through the spoken word. The identity development included the logo and identity system, artist' business image, visuals, differentiator and messaging based on the artist's differentiators and value proposition.View Project
A voice artist with range, Dovina Laurence provides vocal services for multiple mediums that help connect the audience to the products, services, and business through the spoken word. The identity development included the logo and identity system, artist' business image, visuals, differentiator and messaging based on the artist's differentiators and value proposition.
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Project Swimwear Brand Identity
SnapMe Swimwear creates clothing, apparel, and swimwear for babies, toddlers and children, making days by the pool and at the beach easier through product features and innovative product design. The project included the logo redesign and comprehensive identity system, with the developed identity system applied to product visuals and materials to help differentiate products and product line.View Project
SnapMe Swimwear creates clothing, apparel, and swimwear for babies, toddlers and children, making days by the pool and at the beach easier through product features and innovative product design. The project included the logo redesign and comprehensive identity system, with the developed identity system applied to product visuals and materials to help differentiate products and product line.
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Project Identity Design
Developed to convey strength, non trade-specific, and work in multiple industries, this logo mark relies on typography as the major design element. The identity system is comprised of the primary logo, icon, wordmark-like graphic, and color palette, the letter W within the logo and identity system represent the animal's claw or the wounds from the claw, a concept carried throughout the identity system.View Project
Developed to convey strength, non trade-specific, and work in multiple industries, this logo mark relies on typography as the major design element. The identity system is comprised of the primary logo, icon, wordmark-like graphic, and color palette, the letter W within the logo and identity system represent the animal's claw or the wounds from the claw, a concept carried throughout the identity system.
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Project Logo & Identity Design
Logo design and identity design work for businesses, brands, and independent professionals, ranging from industrial doors, pet services, insurance companies, creatives, and attorneys, from graphics only to typographical namemarks, from single logo to comprehensive identity systems.View Project
Logo design and identity design work for businesses, brands, and independent professionals, ranging from industrial doors, pet services, insurance companies, creatives, and attorneys, from graphics only to typographical namemarks, from single logo to comprehensive identity systems.
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Project Tradesmen Logos
In professions, trades, and industries saturated with heavy competition, with and abundance of choice for the consumer, the logo, identity, and business image is essential for contractors, masons, electricians, painters, and other professionals heavily saturated with competition and choice. Compelling logo design and business image is essential and ensures the business stands out and thought of first when customers need their services.View Project
In professions, trades, and industries saturated with heavy competition, with and abundance of choice for the consumer, the logo, identity, and business image is essential for contractors, masons, electricians, painters, and other professionals heavily saturated with competition and choice. Compelling logo design and business image is essential and ensures the business stands out and thought of first when customers need their services.
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Project Typographical Logo Design
Often called a wordmark, lettermark, monogram or logotype, a typographical logo incorporates relevant visual elements into initials, a letter, or the written word to create a logo or graphic element within an identity system. Ranging from a visual choice to a strategic decision for a business industry saturated with competition, this approach ensures the name and the product or service provided is represented one visual element.View Project
Often called a wordmark, lettermark, monogram or logotype, a typographical logo incorporates relevant visual elements into initials, a letter, or the written word to create a logo or graphic element within an identity system. Ranging from a visual choice to a strategic decision for a business industry saturated with competition, this approach ensures the name and the product or service provided is represented one visual element.
View Project
Select Case Studies
The select project case studies and in-depth examination of strategy, approach, process, and the development of creative that provides the solutions clients need to build their brand, establish the presence of their business, generates revenue, strengthens online visibility, and evolves the creative that ensures their brand is fresh and relevant in markets saturated with competition.view case studies
The select project case studies and in-depth examination of strategy, approach, process, and the development of creative that provides the solutions clients need to build their brand, establish the presence of their business, generates revenue, strengthens online visibility, and evolves the creative that ensures their brand is fresh and relevant in markets saturated with competition.
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Recent Projects
The recent work and latest projects from Adam Garlinger, including building an online brand, carrying forward and applying and existing brand into a new brand, and building on the established value to generate revenue, in projects that include campaign development, building a brand and the development of a website under a brand umbrella.view recent projects
The recent work and latest projects from Adam Garlinger, including building an online brand, carrying forward and applying and existing brand into a new brand, and building on the established value to generate revenue, in projects that include campaign development, building a brand and the development of a website under a brand umbrella.
view recent projects
Featured Projects & Work
The featured projects and works of Adam Garlinger, with projects that include brand development, building a product offering, business ecosystem development, visual branding, campaign design, website development, creative process, and the brand evolution of a renamed business.view the featured projects
The featured projects and works of Adam Garlinger, with projects that include brand development, building a product offering, business ecosystem development, visual branding, campaign design, website development, creative process, and the brand evolution of a renamed business.
view the featured projects
Located in New Jersey where Washington crossed the Delaware into New Jersey to win the war, Design Solutions Adam Garlinger is an advertising and design studio that helps clients differentiate their business from those they compete with...to stand out, be seen, and be remembered.
Delivering the first impression their business needs to accelerate the return on investment that is their business.
38 River Drive, Titusville New Jersey | adam@adamgarlinger.com
38 River Drive, Titusville New Jersey | adam@adamgarlinger.com
Design Solutions Adam Garlinger | 908.581.3393
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