Visual Brand / Equanimous Health & Wellness
The development of the Equanimous Practice brand included the design and development of the identity, the messaging, and the visual brand., Including the logo, tagline, messaging, statements, and the layouts for the business image for marketing and advertising.
The logo design was based on the Practice ethos, the meaning behind the name, and the association of wellness, the lotus flower. The goal in the design of the logo was to create something that wasn’t limiting in its usage and application, and could be applied broadly. The logo was responsive in how it was fleshed out, with the Practice name, tagline, tagline, statements, and calls-to-action.
In the development of the Practice brand, establishing the tone and feel was essential. Achieved through the writing, the goal was to convey a confident and assertive tone. Once the core business statement was created it was developed into the tagline, messaging, and a suite of statements. With the tone and feel of the writing established, it became a foundational ingredient of the business image.
In the design of the Practice business image, the photography and typography play an important role. In the layouts, the typefaces, typesetting, and imagery reflect the tone of the writing. The photography chosen was essential to the business image, both in the concept of the imagery and establishing the feel of the creative. The assertive tone of the messaging was reflected through the large typographic statement that juxtaposed perfectly with the chosen photography.
From the primary business image, additional layouts were designed, using the palette of statements and messaging. These layouts contained the core ingredients in the primary design to keep it within the visual brand. The flexibility enables the client to keep their marketing, social media content, and promotion fresh, while being brand consistent.
Equanimous Visual Brand
The development of the Equanimous Practice brand included the design and development of the identity, the messaging, and the visual brand., Including the logo, tagline, messaging, statements, and the layouts for the business image for marketing and advertising.
The logo design was based on the Practice ethos, the meaning behind the name, and the association of wellness, the lotus flower. The goal in the design of the logo was to create something that wasn’t limiting in its usage and application, and could be applied broadly. The logo was responsive in how it was fleshed out, with the Practice name, tagline, tagline, statements, and calls-to-action.
In the development of the Practice brand, establishing the tone and feel was essential. Achieved through the writing, the goal was to convey a confident and assertive tone. Once the core business statement was created it was developed into the tagline, messaging, and a suite of statements. With the tone and feel of the writing established, it became a foundational ingredient of the business image.
In the design of the Practice business image, the photography and typography play an important role. In the layouts, the typefaces, typesetting, and imagery reflect the tone of the writing. The photography chosen was essential to the business image, both in the concept of the imagery and establishing the feel of the creative. The assertive tone of the messaging was reflected through the large typographic statement that juxtaposed perfectly with the chosen photography.
From the primary business image, additional layouts were designed, using the palette of statements and messaging. These layouts contained the core ingredients in the primary design to keep it within the visual brand. The flexibility enables the client to keep their marketing, social media content, and promotion fresh, while being brand consistent.
Project Summary & Notes
The logo was intended to be responsive from the start, using shape, color, and typography to achieve the responsive gain of function, ensuring the logo does not conflict with colors in the photographer’s images, using alternate shaped versions of the logo that ensures it works in all spatial real estate. The grey color ensures the logo does not conflict with the photographs and works with the color in the photographs., More importantly this approach ensures the photographer's work stays the main focus whenever the business is represented.
The logo was intended to be responsive from the start, using shape, color, and typography to achieve the responsive gain of function, ensuring the logo does not conflict with colors in the photographer’s images, using alternate shaped versions of the logo that ensures it works in all spatial real estate. The grey color ensures the logo does not conflict with the photographs and works with the color in the photographs., More importantly this approach ensures the photographer's work stays the main focus whenever the business is represented.
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