Brand Identity Development / SnapMe Simwear
SnapMe Swimwear creates clothing, apparel, and swimwear for babies, toddlers and children, making days by the pool and at the beach easier through innovative product features and product design. To provide the business with a new identity that better reflected the brand, Adam Garlinger redesigned the logo, developed a comprehensive identity system, developed a visual architecture and created product materials for retail settings that helped differentiate the products and product lines.
With an established logo familiar to customers and the audience, the logo redesign had to avoid a disconnect. The solution was to incorporate key visual elements from the existing logo into the new logo, make them visually prominent, and build on the elements... connecting the previous logo to the new logo and the identity system.
To build on the original concept, the seahorse graphic was redesigned., The star and color palette were existing elements that became an important elements of the new logo, connecting the previous logo to the new logo. With these elements being part of the identity system, the visual equity these elements possess was carried forward to ensure the connection with the logo stayed in focus and in mind.
Building on Elements
SnapMe Swimwear creates clothing, apparel, and swimwear for babies, toddlers and children, making days by the pool and at the beach easier through innovative product features and product design. To provide the business with a new identity that better reflected the brand, Adam Garlinger redesigned the logo, developed a comprehensive identity system, developed a visual architecture and created product materials for retail settings that helped differentiate the products and product lines.
With an established logo familiar to customers and the audience, the logo redesign had to avoid a disconnect. The solution was to incorporate key visual elements from the existing logo into the new logo, make them visually prominent, and build on the elements... connecting the previous logo to the new logo and the identity system.
To build on the original concept, the seahorse graphic was redesigned., The star and color palette were existing elements that became an important elements of the new logo, connecting the previous logo to the new logo. With these elements being part of the identity system, the visual equity these elements possess was carried forward to ensure the connection with the logo stayed in focus and in mind.
Project Development A Visual Language
The yellow star was incorporated into the design of the new logo, with the form and shape of the surrounding element used to create letters of the wordmark, icons and graphic elements of the identity system. These elements connect all elements of the identity system together to create a visual language, enabling the swimwear company to stand out.
The yellow star was incorporated into the design of the new logo, with the form and shape of the surrounding element used to create letters of the wordmark, icons and graphic elements of the identity system. These elements connect all elements of the identity system together to create a visual language, enabling the swimwear company to stand out.
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Project Summary Visual Equity
Carrying forward the visual equity of the original logo by incorporating the existing elements, the new logo and identity system extended and built on those elements through the identity system and developed layouts used for marketing, promotion, and signage. This approach ensured the connection set by the original logo was carried forward and could be built on.
Carrying forward the visual equity of the original logo by incorporating the existing elements, the new logo and identity system extended and built on those elements through the identity system and developed layouts used for marketing, promotion, and signage. This approach ensured the connection set by the original logo was carried forward and could be built on.
Project Photographer Identity
The project included the design of the logo, identity system, and business image for this talented photographer. The identity design and business image included the design of a responsive primary logo and identity system, responsive color palette, typography system, stationery system, and the business image.  View Project |
Project Brand Development
The development of the Equanimous Practice brand included the design and development of the identity, the messaging, and the visual brand., Including the logo, tagline, messaging, statements, and the layouts for the business image for marketing and advertising. View Project |
Project Brand Development
Victory is a business initiative and brand that connects clients, customers, and relevant businesses, to build a truly independent business ecosystem. The visual concept was based on the vintage butcher chart, to illustrate and communicate how businesses are connected with each other inside an industry, location, and relevant offerings. View Project |
Project Company Logo Redesign
A provider of services, activities, support, and programs for children and children with developmental issues, the identity system design for the Reach Organization included a logo redesign based on an existing logo, to better convey the organization's mission. View Project |
Project Attorney Practice Identity
DDeveloped as part of the identity system and the foundation of the design language, this typographical logo incorporates the initial of the law firm's name with a visual elements that represents the scale of justice. As part of a comprehensive identity and firm image, the logo was applied to law firm messaging to create graphic elements, utilizing a bold color palette to work as a design element with the statements that reflect the law firm's beliefs, providing the law firm with a unique look to stand out in a competitive industry and geographic location.View Project
DDeveloped as part of the identity system and the foundation of the design language, this typographical logo incorporates the initial of the law firm's name with a visual elements that represents the scale of justice. As part of a comprehensive identity and firm image, the logo was applied to law firm messaging to create graphic elements, utilizing a bold color palette to work as a design element with the statements that reflect the law firm's beliefs, providing the law firm with a unique look to stand out in a competitive industry and geographic location.
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Project Identity Design
A chapter of LeTip International, the identity development of this New Brunswick New Jersey LeTip chapter included a logo, identity system, and messaging, with the message and writing based on the benefits of membership.View Project
A chapter of LeTip International, the identity development of this New Brunswick New Jersey LeTip chapter included a logo, identity system, and messaging, with the message and writing based on the benefits of membership.
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Project Identity Design and Naming
A consulting and advisory firm, Transformation Bureau provides their clients with advisory services centered around measurement, goals, and building client's business based on measurable results. That concept was incorporated into the naming of the business, the logo, and identity system.View Project
A consulting and advisory firm, Transformation Bureau provides their clients with advisory services centered around measurement, goals, and building client's business based on measurable results. That concept was incorporated into the naming of the business, the logo, and identity system.
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Project Identity Design
The logo design and identity development for Central Jersey Business Circle included a typographical-styled logo, secondary logo marks, a suite of graphic elements, typography, color palette, and business message, writing and statements.View Project
The logo design and identity development for Central Jersey Business Circle included a typographical-styled logo, secondary logo marks, a suite of graphic elements, typography, color palette, and business message, writing and statements.
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Project Corporate Identity Redesign
With 42 years of equity behind the logo, the logo redesign needed to carry that equity forward into the new logo mark. The identity redesign and brand development included the logo, identity system, and company image across all platforms and mediums.View Project
With 42 years of equity behind the logo, the logo redesign needed to carry that equity forward into the new logo mark. The identity redesign and brand development included the logo, identity system, and company image across all platforms and mediums.
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Project Identity Design
The logo design for Search Architects uses form, shape, and relevant visual elements to form a unique graphic element that represents the service provided and the function of the name, with the elements of the logo, including the typeface, applied to a secondary logo, wordmark and graphic elements that make up the identity system.View Project
The logo design for Search Architects uses form, shape, and relevant visual elements to form a unique graphic element that represents the service provided and the function of the name, with the elements of the logo, including the typeface, applied to a secondary logo, wordmark and graphic elements that make up the identity system.
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Project Voice Artist Identity
A voice artist with range, Dovina Laurence provides vocal services for multiple mediums that help connect the audience to the products, services, and business through the spoken word. The identity development included the logo and identity system, artist' business image, visuals, differentiator and messaging based on the artist's differentiators and value proposition.View Project
A voice artist with range, Dovina Laurence provides vocal services for multiple mediums that help connect the audience to the products, services, and business through the spoken word. The identity development included the logo and identity system, artist' business image, visuals, differentiator and messaging based on the artist's differentiators and value proposition.
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Project Event Poster and Event Brand
The Comedy Night event was an ongoing event held annually to raise money for, and awareness of the Reach Organization. The third event, this poster and corresponding design of marketing efforts was designed based on carrying forward and building on the look and feel of the first two posters to extend and build on the brand.View Project
The Comedy Night event was an ongoing event held annually to raise money for, and awareness of the Reach Organization. The third event, this poster and corresponding design of marketing efforts was designed based on carrying forward and building on the look and feel of the first two posters to extend and build on the brand.
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Project Identity Design
Developed to convey strength, non trade-specific, and work in multiple industries, this logo mark relies on typography as the major design element. The identity system is comprised of the primary logo, icon, wordmark-like graphic, and color palette, the letter W within the logo and identity system represent the animal's claw or the wounds from the claw, a concept carried throughout the identity system.View Project
Developed to convey strength, non trade-specific, and work in multiple industries, this logo mark relies on typography as the major design element. The identity system is comprised of the primary logo, icon, wordmark-like graphic, and color palette, the letter W within the logo and identity system represent the animal's claw or the wounds from the claw, a concept carried throughout the identity system.
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Project Logo Design & Identity
Logo design and identity design work for businesses, brands, and independent professionals, ranging from industrial doors, pet services, insurance companies, creatives, and attorneys, from graphics only to typographical namemarks, from single logo to comprehensive identity systems.View Project
Logo design and identity design work for businesses, brands, and independent professionals, ranging from industrial doors, pet services, insurance companies, creatives, and attorneys, from graphics only to typographical namemarks, from single logo to comprehensive identity systems.
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Project Tradesmen Logos
In professions, trades, and industries saturated with heavy competition, with and abundance of choice for the consumer, the logo, identity, and business image is essential for contractors, masons, electricians, painters, and other professionals heavily saturated with competition and choice. Compelling logo design and business image is essential and ensures the business stands out and thought of first when customers need their services.View Project
In professions, trades, and industries saturated with heavy competition, with and abundance of choice for the consumer, the logo, identity, and business image is essential for contractors, masons, electricians, painters, and other professionals heavily saturated with competition and choice. Compelling logo design and business image is essential and ensures the business stands out and thought of first when customers need their services.
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Project Typographical Logo Design
Often called a wordmark, lettermark, monogram or logotype, a typographical logo incorporates relevant visual elements into initials, a letter, or the written word to create a logo or graphic element within an identity system. Ranging from a visual choice to a strategic decision for a business industry saturated with competition, this approach ensures the name and the product or service provided is represented one visual element.View Project
Often called a wordmark, lettermark, monogram or logotype, a typographical logo incorporates relevant visual elements into initials, a letter, or the written word to create a logo or graphic element within an identity system. Ranging from a visual choice to a strategic decision for a business industry saturated with competition, this approach ensures the name and the product or service provided is represented one visual element.
View Project
Select Case Studies
The select project case studies and in-depth examination of strategy, approach, process, and the development of creative that provides the solutions clients need to build their brand, establish the presence of their business, generates revenue, strengthens online visibility, and evolves the creative that ensures their brand is fresh and relevant in markets saturated with competition.view case studies
The select project case studies and in-depth examination of strategy, approach, process, and the development of creative that provides the solutions clients need to build their brand, establish the presence of their business, generates revenue, strengthens online visibility, and evolves the creative that ensures their brand is fresh and relevant in markets saturated with competition.
view case studies
Recent Projects
The recent work and latest projects from Adam Garlinger, including building an online brand, carrying forward and applying and existing brand into a new brand, and building on the established value to generate revenue, in projects that include campaign development, building a brand and the development of a website under a brand umbrella.view recent projects
The recent work and latest projects from Adam Garlinger, including building an online brand, carrying forward and applying and existing brand into a new brand, and building on the established value to generate revenue, in projects that include campaign development, building a brand and the development of a website under a brand umbrella.
view recent projects
Featured Projects & Work
The featured projects and works of Adam Garlinger, with projects that include brand development, building a product offering, business ecosystem development, visual branding, campaign design, website development, creative process, and the brand evolution of a renamed business.view the featured projects
The featured projects and works of Adam Garlinger, with projects that include brand development, building a product offering, business ecosystem development, visual branding, campaign design, website development, creative process, and the brand evolution of a renamed business.
view the featured projects
Located in New Jersey where Washington crossed the Delaware into New Jersey to win the war, Design Solutions Adam Garlinger is an advertising and design studio that helps clients differentiate their business from those they compete with...to stand out, be seen, and be remembered.
Delivering the first impression their business needs to accelerate the return on investment that is their business.
38 River Drive, Titusville New Jersey | adam@adamgarlinger.com
38 River Drive, Titusville New Jersey | adam@adamgarlinger.com
Design Solutions Adam Garlinger | 908.581.3393
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