Brand Development / The Victory Business Ecosystem
Victory is a business initiative and brand that connects clients, customers, and relevant businesses, to build a truly independent business ecosystem. The visual concept was based on the vintage butcher chart, to illustrate and communicate how businesses are connected with each other inside an industry, location, and relevant offerings.
The illustration was designed to convey the interdependent elements within a business, an industry, local business community, and an economy. This flexibility provides the creative with multiple uses and applications. As the secondary component in the concept and purpose, the creative illustrates the continual disappearance of independent businesses, and the consequences to the community, economy, and country.
The concept, writing, and design has the flexibility to enable it to be used for various professions, trades, businesses within an industry, enabling it to be repurposed and scaled.
The Victory Ecosystem
Victory is a business initiative and brand that connects clients, customers, and relevant businesses, to build a truly independent business ecosystem. The visual concept was based on the vintage butcher chart, to illustrate and communicate how businesses are connected with each other inside an industry, location, and relevant offerings.
The illustration was designed to convey the interdependent elements within a business, an industry, local business community, and an economy. This flexibility provides the creative with multiple uses and applications. As the secondary component in the concept and purpose, the creative illustrates the continual disappearance of independent businesses, and the consequences to the community, economy, and country.
The concept, writing, and design has the flexibility to enable it to be used for various professions, trades, businesses within an industry, enabling it to be repurposed and scaled.
Project Summary & Notes
The logo was intended to be responsive from the start, using shape, color, and typography to achieve the responsive gain of function, ensuring the logo does not conflict with colors in the photographer’s images, using alternate shaped versions of the logo that ensures it works in all spatial real estate. The grey color ensures the logo does not conflict with the photographs and works with the color in the photographs., More importantly this approach ensures the photographer's work stays the main focus whenever the business is represented.
The logo was intended to be responsive from the start, using shape, color, and typography to achieve the responsive gain of function, ensuring the logo does not conflict with colors in the photographer’s images, using alternate shaped versions of the logo that ensures it works in all spatial real estate. The grey color ensures the logo does not conflict with the photographs and works with the color in the photographs., More importantly this approach ensures the photographer's work stays the main focus whenever the business is represented.
View Project
